Very disappointed — unfair gift card policy

The pricing feels highly inflated, and the gift card policy is extremely unfair to customers.

We received a 500 DKK HelloFresh gift card that our friend had purchased for the full price of 500 DKK. When we tried to use it as a new customer, we discovered that HelloFresh runs discounts almost all the time. For example, a box worth around 950 DKK can often be purchased for only about 500 DKK with a promotional code, usually with free delivery.

But here is the problem: the gift card cannot be combined with a promotional discount code.

So if we use the gift card our friend paid 500 DKK for, we have to pay the full price: 450 DKK on top of the 500 DKK gift card, plus 69 DKK delivery. In other words, we end up paying 1,019 DKK in total for something that we could normally get for around 500 DKK with a discount.

This makes the gift card almost worthless and, ironically, can make it more expensive to use the gift card than not having one at all.

We contacted HelloFresh to explain the situation and ask for a reasonable solution, but instead of taking responsibility, they simply referred us back to the gift card company. The customer service was extremely disappointing.

A gift card should provide genuine value to the customer, not force them to pay significantly more than the regular promotional price.

Very disappointing experience. I absolutely cannot recommend HelloFresh based on this experience. The pricing and gift card system feel extremely misleading and unfair.