Sportsdirect.com Reviews 

304,709
TrustScore 3 out of 5

3.1

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Review summary

Created with AI, based on recent reviews

Looking at 16,603 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the excellent value and competitive pricing, along with the good quality of products. Many find the website easy to use for ordering and report fast, prompt delivery, often arriving early. However, some people were dissatisfied with delivery, citing unreliable couriers like Evri, significant delays, and high postage costs. Others reported issues with product sizing, receiving incorrect sizes or pre-worn items, and poor packaging quality with damaged boxes.

What people talk about most

Delivery service

Reviewers highlight ambiguous aspects of delivery service, with some customers reporting positive experiences... See more

Product

Consumers find product experiences to be ambiguous, with many praising the great product selection, quality,... See more

Order

Customers consistently note ambiguous experiences with order. Many reviewers report issues such as receiving... See more

Price

Users describe ambiguous interactions with price, with many reviewers praising the competitive and amazing... See more

Quality

Customers had ambiguous experiences with quality, with many reviewers expressing satisfaction with the good... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Well described items with enough info to make a purchase. Easy buying and reasonably fast delivery. Website search good, filters work well. Great value on some sale items . Postage cost is irritat... See more

Rated 4 out of 5 stars

The service from sports direct was perfect the only downfall was a size issue with Firetrap vest, amazing price but the 2XL size vest was undersized. Real size probably a Large. Some of you are probab... See more

Rated 4 out of 5 stars

Disappointed on size meant to be 12 month and very small I will now need to return to nearest shop which is 3 mile away as no return slip in bag . On checking seems u can’t take an online order bk to... See more

Rated 4 out of 5 stars

Excellent shopping experience and quick, efficient and smooth. Very easy to shop and go through the process. However, a very poor experience with Evri on the delivery so you may want to review the Cou... See more


Company details

  1. Activewear Store
  2. Camping Store
  3. Fitness Equipment Store
  4. Running Store
  5. Soccer Store
  6. Sportswear Store

About Sportsdirect.com

Written by the company

The UK's largest Sports Store, we bring you the best brands at bargain prices, all year round! With stores all over the UK as well as a huge online catalogue, you're sure to find what you're looking for!

Customer Service Opening Hours

Monday to Friday 08:00 - 20:00
Saturday & Sunday 09:00 - 18:00
(All times are shown GMT)

Contact us via Customer Care

Contact info

3.1

Average

TrustScore 3 out of 5

305K reviews

5-star
4-star
3-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.1

All reviews

(304,709)

16,822 reviews in the last 12 months

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Rated 1 out of 5 stars

No email/order confirmation

I ordered football boots for my son. They arrived one without laces and the other with studs missing. After a drawn out robot chat these were fully refunded after I demanded they pay for return. I ordered another pair - there is no recognition of the order , her money is taken by the Fraser’s group. Customer services cannot help due to that and Frasers won’t help unless SD help me first. I have attempted to get help from both parties but just get robot lists where my problem is not on the drop down. My son still has no boots. I’m a very disappointed customer

11 July 2026
Unprompted review
Rated 5 out of 5 stars

Summer sale

Summer sale - really amazing discounts, half price on branded items. Order to delivery 3 days.
Very impressed!

21 July 2026
Unprompted review
Rated 1 out of 5 stars

Deliveries ver slow

Deliveries ver slow. Items i ordered 7 days ago still not arrived. Items both have passed their estimated delivery date. Will return Items when/ if they do eventually arrive because they will be too late for an event.

23 July 2026
Unprompted review
Rated 4 out of 5 stars

Great range of branded clothes and…

Great range of branded clothes and footwear, great discounts and easy to ordering online. Would be 5 star but charging £4.99 to collect in store is pricey, as it's the same price for standard home delivery.

23 July 2026
Unprompted review
Rated 1 out of 5 stars

Pay for returns

Had an online order that was too big. Had to pay £4.99 for it returning and another £4.99 to reorder in a bigger size. In total, one pair of trainers cost me almost £15 in return and delivery fees.

11 July 2026
Unprompted review
Rated 3 out of 5 stars

Great Prices, Poor Delivery & Return Policy

Great products and excellent discounts, but the delivery and return charges are a major downside. At the very least, returns, exchanges, or click-and-collect services through stores should be free.

What's even more frustrating is that there's no way to check stock availability at individual stores. This forces customers to choose home delivery, and if the item doesn't fit or isn't suitable, returning it can easily cost around £10 for no good reason.

The products and prices are great, but the delivery and return policies make the overall shopping experience much less appealing.

22 July 2026
Unprompted review
Rated 5 out of 5 stars

Easy ordering process

Easy ordering process. Good product at very competitive price. Delivered quickly even before given estimated date

21 July 2026
Unprompted review
Rated 1 out of 5 stars

Package never arrived

Package never arrived, it was sent to a parcel locket 200miles away from my home.
no way of contacting the company to ask why?

Customer service means to me customer calls and the phone is answered within 3 rings and you get to speak to a human who understands and is willing to fix the problem.

22 July 2026
Unprompted review
Rated 1 out of 5 stars

Paid extra for the DPD next day…

Paid extra for the DPD next day delivery. I get an email saying EVRI are expecting my order within 24 hours and will then arrange delivery. Contacted customer service who could do nothing except offer to refund the difference in delivery price once the goods were delivered. I chose next day delivery with a reputable delivery company and they have sent if with no timescale via Evri. Stay away from Sports Direct if you want things delivered as requested or want issues resolved.

22 July 2026
Unprompted review
Rated 1 out of 5 stars

Ordered 3 swimming costumes

Ordered 3 swimming costumes. 2 alright but 3rd didn't fit, really high on neckline as well. Wanted to return cross that would have to pay £4.99 to do so, couldn't return to store. Then shocked to find wouldn't accept return at all on swimwear. I can try on in shop but not if bought online! Ridiculous & unacceptable. No labels taken off still had liner in crutch. No difference to buying & trying in shop. At no time when ordering was i told wouldnt be able to return even if doesnt fit. Will never buy again online again from this company.

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Everything is Wonderful and Thank you…

Everything is Wonderful and Thank you very much I am very grateful to you and for your Company Sport Direct but I will continue to shopping from you but please I need to have more shoes size for the basket especially of PUMA 🙏❤️

22 July 2026
Unprompted review
Rated 1 out of 5 stars

Big problem collecting runners from…

Big problem collecting runners from store. Even though they were in store I couldn't get them as I didn't have the 6 digit pin. Problem was SportsDirect never sent me the PIN!

I will never deal with them again as their customer service is atrocious. It's non-existant actually. I was left to deal with a bot.

No staff for customer service, little staff in store. Don't care about the customer. Never again.

22 July 2026
Unprompted review

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