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Rakuten (USA) Reviews 

37,190
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 3,695 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently share that the platform is exceptionally simple to navigate, requiring only a few quick clicks to set up and start earning money. Shoppers truly appreciate receiving surprise checks in the mail and finding it a wonderful bonus when purchasing everyday items online. Some reviewers were not happy with missing rewards, explaining that promised cash back occasionally fails to track properly or gets unexpectedly denied after purchase. A few users also noted that certain high value discounts do not always apply automatically at checkout despite initial store confirmations.

What people talk about most

User experience

Users describe positive interactions with user experience, highlighting how fast, seamless, and easy it is to... See more

Refund

People report positive experiences with refund, highlighting that consumers receive cash back seamlessly for... See more

Website

Consumers find website satisfaction is strong, expressing that they always check the platform and open it to... See more

Value for money

Reviewers highlight positive aspects of value for money, noting that earning cash back on everyday purchases... See more

Discount

Customers expressed absolute satisfaction with discount offers, appreciating great cash back promotions and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Rakuten is a great idea who doesn't love saving money or getting money back? Sometimes I don't think to check before an online purchase so I wish there was a way to have something pop up to let you kn... See more

Rated 5 out of 5 stars

I haven't been doing much shopping of late (probably not much different than lot of consumers). So, consequently I haven't racked up a lot of perks, but when I do get a little check on occasion, it'... See more

Rated 5 out of 5 stars

love the savings! They have a wide variety of participating stores with great offers. Nothing like getting that BIG FAT CHECK. I have gotten back hundreds of dollars back using the app.

Rated 5 out of 5 stars

Ebates user since 2001. I rarely go online shopping without Rakuten. The technology is always being improved upon. In my 20+ years of using I've never had a bad experience. I recommend this service... See more


Company details

  1. Cashback Provider
  2. also in
  3. Coupon Service

About Rakuten (USA)

Written by the company

What is Rakuten Rewards?

Rakuten Rewards is a Cash Back website that pays users for shopping at select stores. We are one of the biggest Cash Back companies in the world, and we have been making the e-shopping experience more enjoyable since 1997. We have over 10,000 employees, over 17 million U.S. members, and over $3.7 billion distributed in Cash Back, making us an established, trusted program on the e-commerce scene. Rakuten headquarters is located in Tokyo.

How does Rakuten work?

Getting Cash Back rewards from Rakuten is easy. Simply sign up for a free account, and then start shopping on the Rakuten website, through the Rakuten app, or by downloading the Rakuten browser extension. Money gets added to your Cash Back balance when you shop at an affiliate store. You can then get paid via PayPal or check. If it seems too good to be true, here’s how it works: Companies in Rakuten’s affiliate network pay us commissions whenever one of our members shops with them, and we share those commissions with you as Cash Back.

How is Rakuten different?

The word “rakuten” means “optimism” in Japanese. It's a word that defines the way Rakuten operates, from the opportunities we provide our members to the brands we affiliate with. We are different because we want to make spending money a more rewarding experience for all our members. Membership is completely free and there’s no limit to how much money you can earn in Cash Back. There are also no rebate forms you need to mail in and there’s no complicated points system that hides how much money you’ve actually earned. We do as we promise and pay you in cash, which is why Rakuten is a global leader on the e-commerce scene.

What stores can you shop at?

Many stores and companies are part of the Rakuten affiliate network, from big-box stores such as Target and Walmart to websites such as Hotels.com and Upwork.com. Rakuten is expanding to all sorts of businesses so you can make money while eating at restaurants, planning trips, and fixing your car. Download the browser extension, Rakuten Cash Back Button, if you want to stay up to date on all the stores you can earn Cash Back with. It will highlight available offers in search results and alert you to store sites that are part of the affiliate network.

When will I get Cash Back?

Rakuten members get their earned Cash Back every three months. Stores will verify with us that the order was complete when you purchase with them, which can take a few hours to a few days, depending on the store. Once the purchase is verified, we’ll let you know Cash Back has been added to your account. Any order that’s still pending on payday will be added to the next payment cycle.



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Contact info

Rakuten

Join for free. Shop & earn cash back. Get paid! Click for $10 Bonus!

4.6

Excellent

TrustScore 4.5 out of 5

37K reviews

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4.6

All reviews

(37,190)

3,698 reviews in the last 12 months

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Rated 2 out of 5 stars

Subpar

Subpar. Delays in obtaining cashback. In this digital age, it doesn't take long to confirm purchases. On top of it, the cashback is so small that if it doesn't meet the $5 threshold, it's delayed until the next payout. If you have a choice with going with another e-store (like Aeroplan for Canadians), choose that as the response time is 100 times faster for reward confirmation and payout.

2 November 2026
Unprompted review
Rated 5 out of 5 stars

LOVE rakuten

LOVE rakuten! I have been receiving money back from them for a long time. It is not always big money but it is money back. You can get good money back if you have an expensive purchase. I have done that a couple times.
Open Rakuten and there are large lists of businesses that offer cash back. I love it

31 October 2026
Rated 1 out of 5 stars

Fraud company

Fraud company. They made me refer friends and do a purchase over $50 to earn $50 cashback. After doing all the steps, when it was finally there time to payout, they terminated my accounts and all my friends accounts and never paid back anything. Don't waste your money here!

27 October 2026
Unprompted review
Rakuten (USA) logo

Reply from Rakuten (USA)

Hi there, if you would like our customer service team to take a second look, please email us the details socialhelp@rakuten.com.

Rated 1 out of 5 stars

I am Disappointed

I am Disappointed
Well, for one thing the length of time to receive the product was quite long. Secondly, I am not particularly happy with the items I purchased because I believe they are of inferior quality. In the past, when I had dealt with Zulily, I never experienced these two issues. I’m actually questioning if Zulily is still the original one I dealt with or if they have changed hands. Either way, I doubt I will continue to be a customer given my current experience.

19 October 2026

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