Appliances Direct Reviews 

157,426
•
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 18,899 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally helpful and friendly staff who guide them through the purchasing process and make home installations completely straightforward. Consumers also appreciate the remarkably fast delivery service, noting that their ordered items consistently arrive promptly, well-communicated, and in excellent condition. However, some people mentioned experiencing frustrating delivery delays or instances where bulky items failed to arrive within the scheduled timeframe. A few reviewers additionally noted difficulties when dealing with product faults and trying to receive responsive aftercare support from the company.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt and fast... See more

Product

Consumers find product experiences to be mixed, as while many reviewers praised appliances like cookers,... See more

Service

Clients share positive opinions on service, frequently praising helpful staff, efficient delivery, and... See more

Order

Customers had positive experiences with order, frequently highlighting the smooth and straightforward online... See more

Staff

Reviewers highlight positive aspects of staff, frequently praising polite, helpful, and responsive... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Made a hash of using a very cluttered website and as it was past the customer service opening hours had to wait until the following morning to make contact.Call was answered within 5 mins and sorted o... See more

Company replied

Rated 5 out of 5 stars

Selection of items (2x microwaves) was easy using the website. I ordered in the early evening and was able to get a next-day delivery via DPD. An Appliances Direct rep called the next morning to c... See more

Company replied

Rated 5 out of 5 stars

Delivery faultless kept us informed of timings . Very pleased with Amica electric cooker ceramic hob 50 cm width 60 cm depth the oven cooks really well ceramic hob eastly to clean delighted with... See more

Company replied

Rated 5 out of 5 stars

Never heard of this company before but needed to replace a kitchen sink quickly and they had by far the better prices. Item arrived quickly, on the date and at the time specified. Great quality... See more

Company replied


Company details

  1. Appliance Store
  2. also in
  3. Cell Phone Store
  4. Computer and Accessories Store
  5. Electronics Store
  6. TV store

Written by the company

We’re one of the UK’s leading online appliance retailers, offering the latest products and the biggest brands at the best prices. At Appliances Direct, you’ll find expert advice, friendly customer service, and thousands of appliances in stock, ready to be delivered to you the next day, including Saturdays. From laundry and dishwashers to refrigeration and cooking to TV entertainment, mobile phones, and air conditioners, we've got something for everyone. We also offer installation, connection and recycling services, and more. We’re here to keep your home life moving.

Appliances Direct

Written by the company

Returns
Changed your mind? Don't worry; you can return your item within 14 days of delivery. If your order has yet to be dispatched, log into your account and cancel it.
We do installation
Alongside delivery, we can install your new appliance and even test it to ensure it’s in working order.
Environmentally aware
We can remove your old appliance when you receive your new one and take it away for recycling, helping you to do your bit for the environment and saving a trip to the tip.
1,000,000+ happy customers
We encourage all our customers to leave an honest review as this lets us know what we’re doing right and where to improve.
Contact
Got a question? We’re always happy to help 03300 412 271

Contact info

Check out our latest deals

Discover the top brands at the best prices

4.3

Excellent

TrustScore 4.5 out of 5

157K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(157,426)

16,919 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great little fridge freezer

Easy to buy the product, fits my small kitchen perfectly and meets my needs. Delivery was prompt and the delivery driver (DPD) was very helpful bringing the appliance into the house for me. When I called prior to buying I actually spoke to a person and they were very helpful. I’d recommend using this company.

4 November 2026
Rated 5 out of 5 stars

Fantastic service

Fantastic service ! Delivery driver ( Carl ) was brilliant , aftercare also fab ! Definitely recommend to anyone looking for fair priced appliances

5 November 2026
Rated 5 out of 5 stars

Great service

Mary has assist me to resolve some order issues in a pragmatic and pro-active way. Thanks for the support and ease of pro-active contact.

5 November 2026
Unprompted review
Rated 5 out of 5 stars

I had to return my new fridge freezer…

I had to return my new fridge freezer for a different one because of the size.
The phone service was very helpful and i was kept informed of delivers and pick up.
The delivery people were friendly and helpful.
I had to pay extra for the pick up and return of the first fridge freezer which was deducted from my refund.
Hopefully the refund we be credited to my bank account soon.
Thank you.

31 October 2026
Rated 1 out of 5 stars

Dangerous tumble drier failure - no resolution

I purchased a Beko DTBC10001W tumble dryer from Appliances Direct for £319 on 19 October 2025. 12 days after its first anniversary, the machine suffered a serious and dangerous failure.

During use on a Cupboard Dry setting an acrid burning smell filled the entire room. Our clothes smelt burnt, and we immediately disconnected the appliance from the electricity supply. The drum was so hot it was impossible to touch.

This wasn’t simply a machine that stopped working. It was an electrical appliance exhibiting clear signs of drastic overheating, with potentially serious safety implications.

I contacted Appliances Direct on 31 October, explaining exactly what had happened and requesting a resolution under my statutory consumer rights.

It is now 5 November, and I have received no response or proposed resolution.

This is staggering. A customer reports that an electrical appliance purchased from your company has potentially overheated to the point of filling a room with a burning smell, and five days later you have still failed to address the issue in any way.

Quite apart from the safety concerns, a £319 tumble dryer should reasonably be expected to last considerably longer than 12 months. The expiry of a manufacturer’s warranty does not extinguish a retailer’s obligations under the Consumer Rights Act 2015.

What makes this particularly disappointing is the apparent lack of urgency or concern about what could have been a very serious incident.

If this is how Appliances Direct responds when a customer reports a potentially dangerous appliance failure, I would strongly advise others to think carefully before buying from them.

I am still waiting for Appliances Direct to take responsibility and provide a satisfactory resolution.

30 October 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service

Very easy to buy What l needed staff member very helpful and friendly made experience stress free good choice of products got exactly what l wanted at a very good price
Will certainly use this company again for any future shopping

5 November 2026
Rated 5 out of 5 stars

Cream retro fridge

Ordered a lovely cream retro fridge and at all times the customer service was exceptional as well as the delivery driver who was extremely helpful.

5 November 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look