Sure Petcare Reviews 

3,644
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 617 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional customer service, highlighting the staff's helpfulness, efficiency, and friendly approach in resolving issues. Many appreciate the prompt responses and the company's willingness to provide free replacements or parts, often going above and beyond. Products are generally regarded as high quality and well-made, with consumers finding them effective and easy to use. However, some customers noted products occasionally develop faults or stop working, sometimes requiring multiple replacements. A few also felt certain devices had design limitations, such as cats learning to escape locked flaps or connectivity issues requiring wired internet.

What people talk about most

Product

Reviewers highlight positive aspects of product, with many finding them to be of high quality, easy to use,... See more

Customer service

Clients share positive opinions on customer service, with many reviewers highlighting the exceptional,... See more

Quality

Customers consistently note positive experiences with quality, with many describing products as superior,... See more

Service

Reviewers consistently express satisfaction with the service, highlighting quick and efficient responses.... See more

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness, efficiency,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great support and warranty service in NZ, just wish didn't have to use it so much. First installed Microchip CatFlap Connect + hub 6 years ago. I am now on my 2nd hub and 4th catflap. Almost all were... See more

Company replied

Rated 5 out of 5 stars

Our microchip activated cat flap developed an issue. I hadn't realised it was still under warranty and wanted advice. The company's customer service dept were easy to access by phone - which was a gre... See more

Company replied

Rated 5 out of 5 stars

Our new cat flap wasn't working, i.e. wasn't recognising the cat's microchip. Rang customer services who were absolutely brilliant (the wonderful Judith), and sent us a testing kit. Long story short... See more

Company replied

Rated 5 out of 5 stars

Can only say how helpful SURE pet care were in dealing with our catflap problem. It had been eating batteries, renewing every 3/4 days, it became a real problem for out cats. Tried their suggestions... See more

Company replied


Company details

  1. Pet Supply Store
  2. Manufacturer

Written by the company

At Sure Petcare, we understand that your pet is an important member of the family and that you want to provide the very best care for them throughout their life. Our range of smart pet products help you to do this by solving some of the common problems of day-to-day pet care, leaving you more quality time to spend with your furry friend. Our multi award-winning range of microchip-operated pet doors solve the well-known problem of unwanted, intruder animals entering the home, while our feeders enable the easy separation of food in multi-pet households, to prevent food stealing. And our innovation has not stopped there. Our app-connected products enable you to care for your pet like never before: not only by controlling your pet’s devices using your smartphone, but also by tracking their day-to-day behaviours and routines to gain a much deeper understanding of how to provide them with the best possible care. Sure Petcare – smart products for smart pet parents.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

4K reviews

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Asks customers to review

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Replied to 86% of negative reviews

Typically replies within 48 hours

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4.7

All reviews

(3,644)

1,220 reviews in the last 12 months

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Rated 5 out of 5 stars

Great help from customer support

After reinstalling the Hub it did not connect. Reset of factory reset did not work. I asked support by mail and they have added the hub to my account again. Perfect service!!

7 July 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Hi there,

Thank you so much for taking the time to write a review, we are glad to read our Customer Service was able to help you!

Kind regards,
Margaux

Rated 5 out of 5 stars

Support

After about 2 years, the motor was making a loud noise, also after whirring sound.
Still waranty, contacted, sent video.
Got a replacement full unit. Couldnt be happier that the support went smooth and easy.

7 July 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Julia,

Thank you so much for taking the time to write a review, we are glad to read you are satisfied with our Customer Service!

Kind regards,
Margaux

Rated 1 out of 5 stars

Sureflap nothing but issues

We've had ongoing issues with our SureFlap Dualscan Microchip Cat Flap and have been unable to get it working correctly despite multiple attempts to reset and reprogrammed it. We have followed the pairing instructions several times, but the flap either fails to pair reliably with our cat's microchips or does not retain the settings as expected.

We've spent a considerable amount of time troubleshooting, including carring out factory resets and repeating the setup process but the same issue continues to occur. At this point, we believe the unit may be faulty. Unfortunately since then we have had to tape open the locking clip on the flap so they can still get inside, but we have now had a non resident cat enter our home scare our cats and sprayed everywhere and when they realized they couldn't get out as the flap is locked they have broken their way out of the flap so the whole thing is now unusable.

Overall very disappointing with the cat flap and looking at alternatives to sure pet products.

7 July 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Joshua,

Thank you for taking the time to leave your feedback and we are sincerely sorry you have had issues with your DualScan.

We always recommend to contact us directly as soon as your are having problems, so we can swiftly find a solution for you.

We can see you have contacted us yesterday and have replied to your email to investigate further.

Kind regards,
Margaux

Rated 5 out of 5 stars

Amazing customer service

Amazing customer service when we had a problem with our cat flap. Quick to answer the phone. Friendly staff, and very efficient with helping sort out the issue. Would definitely reccomend.

6 July 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Lyndsey,

Thank you so much for taking the time to write a review, we are glad to read you are satisfied with our Customer Service and that we were able to help quickly!

Kind regards,
Margaux

Rated 5 out of 5 stars

This is an excellent product

This is an excellent product. Easy to install and straightforward with regard to getting it to recognise my cats’ microchips. I have had it since 2017 and it recently stopped working as the grey tabs didn’t reset once my cats came through. I phoned customer services and they sent me instructions as to how to clean it. It did have dirt and cat hair in the cartridge. Now all clean and working perfectly again. Great customer service!

3 July 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Rita,

Thank you so much for taking the time to write a review, we are glad to read our Customer Service was able to find a solution for you!

Kind regards,
Margaux

Rated 5 out of 5 stars

Very helpful guidance on using new…

Very helpful guidance on using new catflap.

29 June 2026
Sure Petcare logo

Reply from Sure Petcare

Dear Carolyn,

Thank you so much for taking the time to write a review, we are glad to read you are satisfied with our services!

Kind regards,
Margaux

Rated 5 out of 5 stars

Amazing customer service!

We bought two SureFeed Microchip Pet Feeders. After 1-2 years, one stopped working. When I reported it, they actively chased me up to resolve the issue and promptly sent a new unit out. Amazing customer service!

30 June 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Hi there,

Thank you so much for taking the time to write this nice review, we are glad to read our Customer Service was able to help you quickly!

Kind regards,
Margaux

Rated 5 out of 5 stars

Excellent service…

Can speak to customer services by phone, which is great. Assistant was very helpful. My item was a few days out of warrenty so I expected a charge however, they sent me the replacement perspex flap foc and it arrived quickly (which was beneficial due to the draft as well as next doors cat helping himself to supper!). Instructions were clear and the flap was easily and quickly replaced.
Very pleased and woukd not only recommend the product ( a microchip sensor cat flap ) but also customer service.

1 July 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Lynne,

Thank you so much for taking the time to write your review, we are glad to read you are satisfied with both our Cat Flap and Customer Service!

Kind regards,
Margaux

Rated 5 out of 5 stars

Great customer service

Great customer service, sent part straight away, no problems.

29 June 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Catherine,

Thank you so much for taking the time to write a review, we are glad to read you are satisfied with our services!

Kind regards,
Margaux

Rated 5 out of 5 stars

Excellent customer service

My call was answered promptly and all relevant details were quickly confirmed in an efficient and friendly manner. Problem was soon confirmed and a replacement was on its way.

3 July 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Hi there,

Thank you so much for taking the time to write your review, we are glad to read our Customer Service was able to help you quickly!

Kind regards,
Margaux

Rated 5 out of 5 stars

First class transaction

First class transaction. Quality product.

25 June 2026
Sure Petcare logo

Reply from Sure Petcare

Dear Mr Wilson,

Thank you so much for taking the time to write a review, we are glad to read you are satisfied with our product and services!

Kind regards,
Margaux

Rated 2 out of 5 stars

Great product, but the new corporate service model is a massive step backwards

As a professional pet door installer with 40 years of knowledge across the window, door, and building industry, I have recommended and fitted these units for nearly two decades. On the rare occasion that they do go wrong—because it is a great product, which is exactly why I recommend it—I have watched the brand's support fundamentally change since its acquisition by a multi-billion-pound global pharmaceutical corporation (MSD Animal Health).
In the beginning, my company worked closely with the original team, providing real-world installation feedback that directly helped improve their product design. Adding insult to injury, the modern corporate helpdesk now claims not to even recognize my company, highlighting a complete erasure of the independent tradesmen who helped establish them.
The old SureFlap built a stellar reputation and earned great customer reviews because they automatically dispatched brand-new, factory-sealed replacement units the exact same day a fault was reported. Today, the brand is living on that old reputation while operating under a completely different corporate model. The current operational facts are as follows:
Warranty Fulfilment: On those rare occasions when electronic components or mechanisms fail within the warranty period, the company no longer issues a complete replacement unit as a standard remedy. Component Repair Policy: The current protocol relies on shipping loose internal spare parts and printed instructions directly to consumers, expecting the homeowner or the installer to perform complex technical teardowns and rebuilds.
Customer Service Guidelines: When challenged on the practicality of this policy for elderly consumers—specifically an 80-year-old customer—the official helpline directive is to advise the consumer to secure a friend or neighbour to execute the mechanical repair.
Deficient Logic: When addressing these procedural shifts, customer service representatives actually attempted to argue to a tradesman with 40 years of industry experience that performing an internal component rebuild is "simpler" than swapping a complete unit out using just two screws.
My business reputation relies entirely on product reliability and straightforward manufacturer support. Because the current corporate model shifts the burden of manufacturing defects onto independent installers and consumer labour, I can no longer recommend these units to my clients.

Update: I hope you are aware that your product sits about 8 or 10 inches above floor level?
I myself wouldn't be prepared to fit tiny components down there, so the unit has to be removed; to dismantle it, to fit the new parts. Doing this completely destroys your argument about parts being easier than swapping out a full unit exchange. Why not just swap it, or is this simply more cost-effective to you?!

1 July 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Colin,

We sincerely thank you for your feedback and are truly sorry to hear that you are not satisfied with our troubleshooting process.

Please be assured that we have shared your comments with our Leadership Team for further review.

We always act in the best interest of our customers, which is why we offer spare parts even outside the warranty period, in support of both economic and environmental considerations, as well as video assistance by phone.

If the issue cannot be resolved through a spare part, we will of course replace the unit within the warranty period.

Kind regards,

Margaux
Sure Petcare

Rated 5 out of 5 stars

Excellent Customer Support – Problem Resolved Quickly

I experienced an issue with my SureFlap Microchip Cat Flap Connect system. The hub suddenly stopped communicating with the cat flap, even though it appeared to be online and connected to the app. I spent quite some time troubleshooting the issue and contacted Sure Petcare support.

The support team was excellent throughout the entire process. They responded quickly, asked relevant questions, and after reviewing the information I provided, they sent me a replacement hub under warranty without any hassle. The new hub arrived within a few days and worked immediately, confirming that the original hub was faulty.

I'm very impressed with the level of customer service and how efficiently the issue was resolved. Professional, friendly, and hassle-free support. Thank you!

29 June 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Hi Mike,

Thank you for your fantastic review! 😸🐾
We’re so pleased our support team could get everything resolved quickly and that your replacement hub had you back up and running in no time. Thank you for your kind words about our team—we’ll be sure to share your feedback with them.
We really appreciate your support and hope you and your feline friend enjoy many happy years with your SureFlap! 💙

Kind regards,
Ellie

Rated 5 out of 5 stars

Excellent customer service

I’ve had a microchip cat flap for over 3 years and although it’s not been without issue relating to batteries draining, the customer service has been second to none. Most recently, they answer the phone promptly and provide really helpful diagnostics insight - thanks Nabeel. I was asked to send some photos and other information and although out of warranty, I was offered a replacement free of charge that was dispatched on the same day with next day delivery.

Based on this exceptional service alone, I wouldn’t hesitate to recommend these cat flaps to friends and I’ll buy another one when needed.

Hopefully a wired version is released at some point as this would resolve the battery issues I have faced so I’ll keep an eye out for this!

26 June 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Hi Mike,

Thank you so much for your lovely 5-star review! 😺🐾
We’re so pleased Nabeel was able to help and get everything sorted for you. Thank you for your honest feedback about the battery life too—we’ll be sure to pass your suggestion for a wired version on to our product team. 💡
Thanks again for your recommendation and continued support. We hope you and your feline friend enjoy the replacement! 🐱💙

Rated 5 out of 5 stars

Great service got cat flap working again

Despite me giving it a thorough clean and reassembly, our microchip cat flap wouldn't work. I contacted Sure Petcare who offered a variety of helpful suggestions which led to identification of the underlying problem. A new front frame was despatched, free of charge. Once fitted, the cat flap is again working perfectly. Great service from Margaux and her colleagues!

27 June 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Dave,

Thank you so much for taking the time to write this lovely review, I am glad to read you are satisfied with the help we provided!

Kind regards,
Margaux

Rated 2 out of 5 stars

Two units broke within months, replacements delayed indefinitely

We have two cats who require separate prescription diets. One has a food allergy. We really hoped these feeders would be the answer, and there were so many positive reviews. Within a month of receiving 2 feeders, one broke. Customer support was initially great, and they agreed to ship a replacement. Then the replacement broke in the same way (grinding motor) within 3 weeks. Back on the phone with customer support I was told these units sat in their warehouse too long, but how does that result in a bad motor exactly? They assured me a second replacement was on the way, 5-7 business days. Two weeks later, nothing. I called again. I was told they switched warehouses and switched computer systems, so the replacement unit still had not shipped, and they could not tell me when it would but they are "working on it." I was told maybe a supervisor might somehow be able to track it down. The only reason this company gets two stars and not one is that the support people are always courteous and as helpful as they can be. But this company, overall, is a hot mess. I suspect the success they've had to date is due to their being no real competition, but the minute there's another viable option, I will be purchasing a better product.

29 June 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Kathryn,

Thank you for taking the time to leave your feedback.

We are currently updating our warehousing to ensure faster, better support for our customers. During this interim period, we anticipate shipments may be delayed by 5-10 days.

Rest assured we will send you updated tracking information as soon as it is available.

We apologize for any inconvenience and appreciate your patience during this brief period.

Kind regards,
Margaux

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service today from Ellie. Understood and sorted my problem straightaway and organised immediate dispatch of a replacement part. Many thanks

26 June 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Anne,

Thank you so much for taking the time to write this nice review, we are glad to read Ellie was able to help you quickly with a replacement part!

Kind regards,
Margaux

Rated 1 out of 5 stars

Cat Flap Connect

We bought a Cat Flap Connect, went through the setup of curfews and linking our cat's microchip, all of which was easy enough to do and went well. That's about where the usefulness of the product stops.

First issue: The Connect point (with the little ears) needs a wired internet connection rather than WiFi (in 2026?!) IN THE SAME ROOM as the cat flap!! Apparently without this, the catflap cannot keep the time, which means it locks and unlocks at completely random times of the day, locking our cat in the house. Customer support was polite but not helpful, saying that the Connect point being in the next door room with direct line of sight is not enough. Luckily my partner is very tech-savy and started running the cat flap through our smart home system - miraculously the flap now locks and unlocks at the times we want it to, without having moved the Connect point. Clearly they are not using very up-to-date software in their own systems.

This is when the second issue came to light. It took our cat about four hours to realise that he can just hook the flap and pull it to get out whenever he wants to, so we've now spend well over £100 on a product that gave us a headache to sort out for months, and that is now just as good as a plain old cat flap.

Save your money.

6 March 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Nora,

We are very sorry to read you have been facing issues with your Connected products and that your cat has found a way to escape.

In some situations, we are able to send a modified door to prevent what you have described from happening – I will contact you shortly to gather more information.

After investigation, it looks like we had also already sent you some time ago a document with alternative options when the Hub cannot be in the same room as the Flap – I shall send it again.

Please note, using your smart home third party services with our products is not something we currently support, and cannot guarantee this won’t impact their functioning, as it is not their intended use.

Kind regards,
Margaux

Rated 5 out of 5 stars

I had a problem with my feeder and…

I had a problem with my feeder and contacted customer service. It was super easy and they responded so quickly and replaced the feed for me. Couldn't be happier with the feeder and the service 10/10

26 June 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Sophie,

Thank you so much for taking the time to write a review, we are glad to read our Customer Service was able to help quickly with your Feeder!

Kind regards,
Margaux

Rated 4 out of 5 stars

Broken motor cartridge repair

It’s a little odd to give a company a review for a broken product… but SurePet have been really excellent helping me to solve the problem. I have a cat flap that is connected to an app on my phone, allowing me to control access and entry times for my cat. The cat flap is brilliant and the concept deserves 5stars! Recently the motor cartridge broke. I followed advice from SurePet to see if I could fix it myself, but when that didn’t work they immediately sent out a replacement motor cartridge at no cost to me, which has fully fixed the issue. This is the second time the motor cartridge has failed, and the second time I have had outstanding customer service to resolve the issue - the customer service team deserve five stars! The only reason I have given a four star review is that clearly there is a design fault with the cat flap that the motor cartridge needs replacing and I hope SurePet address this with new models (possibly they already have, my cat flap is five years old). Given the customer service I have had I wouldn’t let this occasional glitch stop me from buying and benefitting from this fabulous cat flap!

25 June 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Sarah,

Thank you so much for taking the time to write a review, we are glad to read you are satisfied with our Customer Service and have shared your comments about our Pet Door's motor cartridge with our Team!

Kind regards,
Margaux

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