Deichmann Reviews 

622
TrustScore 3 out of 5

3.2

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Review summary

Created with AI, based on recent reviews

Evaluating 103 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently praise the store employees for being exceptionally polite, kind, and genuinely helpful when assisting with purchases during their visits. Many people also appreciate discovering comfortable footwear options and enjoying smooth, straightforward shopping trips inside the physical shops. Shoppers often highlight wonderful interactions with managers and staff members who go above and beyond to assist families. Some reviewers were not happy with product durability, noting that certain shoes wore out, lost cushioning, or became damaged very quickly. Others also mentioned experiencing frustrating customer service encounters, unhelpful phone support, and strict collection rules requiring unexpected photo identification.

What people talk about most

Product

People report ambiguous experiences with product quality and sizing. Many consumers praise the comfortable... See more

Staff

Reviewers highlight ambiguous aspects of staff, reporting a wide range of differing experiences. On one hand,... See more

Customer service

Customers consistently report severe disappointment and frustration with customer service, highlighting poor... See more

Service

Customers consistently note ambiguous experiences with service, reflecting a wide range of opinions across... See more

Order

Clients share ambiguous opinions on order experiences, balancing positive and negative feedback. Some... See more

Reviews shaping this summary

Rated 3 out of 5 stars

The staff in the shops have been lovely but do NOT buy the Graceland school shoes ! Not fit for purpose and not healthy for children’s feet, within two weeks the kids are walking on the square imprin... See more

Company replied

Rated 3 out of 5 stars

The reason that I am giving this review 3... is not to do with the staff. It's to do with the company. I was in the shop in Brighton today and it was so busy in there,because it is the schoo... See more

Company replied

Rated 4 out of 5 stars

I bought a pair of sketches slip ons trainers last September haven’t had a year yet and the elastic has broken already can I get a replacement or refund also they have been worn is that ok

Company replied

Rated 4 out of 5 stars

Been shopping at Deichmans for about six years and always satisfied. But i bought a pair of blue Venice trainers article number 13134012. My toes were so cramped that trial after wearing them around... See more

Company replied


Company details

Written by the company

Deichmann UK is the British branch of Deichmann, one of Europe’s largest footwear retailers and focuses on offering affordable, trend‑driven shoes for women, men, and children, along with accessories. Deichmann operates multiple stores across the UK and our website provides a store locator to help customers find the nearest branch: https://www.deichmann.com/en-gb as well as a fantastic range of: - Women’s footwear: heels, trainers, boots, sandals, flats, and more, including big brands like Nike, adidas, Skechers, and Bridgerton‑branded styles. - Men’s footwear: trainers, formal shoes, boots, sports shoes, and casual styles, often with regular discounts on major brands. - Kids’ footwear: school shoes, trainers, boots, sandals, and character-themed designs. - Accessories: bags, socks, and seasonal items.


Contact info

3.2

Average

TrustScore 3 out of 5

622 reviews

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Asks customers to review

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Replied to 97% of negative reviews

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3.2

All reviews

(622)

95 reviews in the last 12 months

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Rated 1 out of 5 stars

Do not buy from Deichmann online

Warning to customers considering ordering from Deichmann online

I would strongly advise customers to exercise caution when placing online orders with Deichmann, particularly if they are relying on a promotional voucher or need their order by a specific date or for an important event\.

I recently placed an order with Deichmann and subsequently experienced significant issues when the order was cancelled\. I contacted customer service and repeatedly made it clear that I did **not** want the order cancelled, as reordering the same items would result in a substantially higher cost\. Despite this, the order was cancelled.

I also found it extremely difficult to contact customer service. The telephone system does not appear to allow customers to remain on hold until an adviser becomes available; instead, calls are disconnected. When I eventually managed to speak to someone, I explained the situation and specifically requested that my order not be cancelled. Unfortunately, I was informed, in effect, that the situation was not their responsibility and that I would have to place a new order at the higher price.

I was also concerned that the voucher I had used was not immediately refunded or reinstated. When I asked about the complaints procedure and requested to speak to a manager, I was unable to obtain a satisfactory response.

This situation has left my children without the shoes they need for school, through no fault of their own. Had I reordered the shoes, I would have had to pay significantly more than I originally paid.

I am extremely disappointed with the way this matter has been handled and with the lack of meaningful assistance from customer service.

I would therefore appreciate advice from anyone who is familiar with UK consumer law: are there any legal protections concerning the cancellation of an online order after the customer has explicitly requested that it not be cancelled, particularly where the cancellation means the customer would have to repurchase the same goods at a substantially higher price? Also, what are the rules regarding promotional vouchers that have been used on an order which is subsequently cancelled?

If anyone has experienced something similar with Deichmann or has advice on how best to escalate a complaint, I would be grateful to hear from you

4 September 2026
Unprompted review
Rated 1 out of 5 stars

This is a complete scam—don’t shop at this store

I’m writing this review about your store. I’m very dissatisfied with my experience and the situation that has arisen. I ordered 7 pairs of sneakers for my team. Due to delivery issues, I didn’t receive my order; instead, it was sent back to the store and successfully delivered there. Customer service told me that I needed to fill out a form and they would process the refund immediately. After I filled out the form, nothing happened, and I was told to just wait, since they don’t process refunds for amounts over 100 euros. This is a complete scam—don’t shop at this store. My order number is 18168209.
The purchase was made in Germany, but I want everyone to know about your store.

5 August 2026
Unprompted review
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Reply from Deichmann

Thank you for taking the time to leave a review on Deichmann UK.

As your review relates to our German services, we would kindly ask you to contact our Customer Service team in Germany, who will be best placed to assist you.

Alternatively, you may wish to leave your review on Trustpilot Germany., Your Deichmann Team

Rated 1 out of 5 stars

Very rude customer services

**Very disappointing customer service at Deichmann Crawley – and poor handling of my complaint**

I visited the Deichmann Crawley store to buy a pair of shoes for my elderly mother. The first pair I liked was not available in the correct size, so I selected another pair and took them to the till.

While I was at the till, I mentioned that I would have preferred the original shoes and asked whether there was anything better. A member of staff nearby heard the conversation and recommended a pair of Skechers, explaining that although they were more expensive, they were a better option.

Importantly, I did not pick these Skechers from the shelf myself. The employee personally went to get the shoes and brought the box directly to the till for me. I opened the box briefly, looked at the shoes and decided to purchase them for around £49. At no point was I told that there was a promotion attached to them.

It was only later, when I took the shoes to my sister's house where my mother was staying and took them properly out of the box, that we noticed a promotional tag attached to the shoes stating that a second pair could be purchased at half price.

I was very disappointed because I had not really had an opportunity to notice the promotional tag in the store. The shoes had been specifically recommended by the employee and brought directly to the till by her. Had somebody simply mentioned the offer, I would have had the opportunity to choose a second qualifying pair.

As I was working the following day, my sister returned to the Crawley store on my behalf with the shoes, receipt and my bank card to ask whether the promotion could still be honoured.

What happened next was even more disappointing. Instead of simply explaining the store's position politely, a member of staff described my sister as **“cheeky”** for asking about getting another pair at half price.

I find this completely inappropriate. My sister was not asking for a random discount or trying to take advantage of the store. She was simply asking about an advertised promotion that was physically attached to the shoes I had purchased. Even if Deichmann's policy meant that the promotion could not be applied retrospectively, this could have been explained politely and professionally.

Because of the attitude she received, my sister decided to return the shoes altogether.

I then gave Deichmann the opportunity to address the matter formally. On **18 August**, I sent a detailed written complaint to Deichmann's complaints/customer service department explaining exactly what had happened.

Unfortunately, I have still not received an appropriate response or any meaningful resolution. The only information I received was that my complaint would be **forwarded to the Area Manager**. Since then, I have not been given a proper explanation of what happened, whether the matter was investigated, or what action, if any, was taken regarding the way my sister was spoken to.

This is particularly disappointing because I actually liked the Skechers and was happy to pay more for them based on the employee's recommendation. This could easily have been a positive shopping experience. Instead, Deichmann lost the sale because of poor communication and the way a reasonable customer enquiry was handled.

I also tried to resolve the matter directly with Deichmann before leaving a public review, but after receiving no meaningful outcome from my complaint, I feel I have little option but to share my experience.

Very disappointing customer service from the Crawley store and equally disappointing complaint handling afterwards.

8 August 2026
Unprompted review
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Reply from Deichmann

I am sorry to hear that you felt you had to raise this review and that your complaint was not handled in the way you had hoped.

I appreciate your disappointment and apologise that we have not met your expectations on this occasion.

Your concerns have been escalated once again to the relevant management team for their further review and consideration.. Your Deichmann Team

Rated 5 out of 5 stars

Best stuff ever!

Today we (German tourists ) went with our grandchildren to this place to buy some children shoes. We had such a nice time, thanks to the wonderful nice young man, who was working there. He helped us a lot and was so friendly. At least we found 2 perfect shoes for the children. Thanks to this young employer,who gave so good advices to us.

30 August 2026
Unprompted review
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Reply from Deichmann

We’re delighted that you are happy with your Deichmann experience. Thanks so much for taking the time to share your feedback, please confirm which store this was so we can share with the team. Your Deichmann Team

Rated 5 out of 5 stars

Wonderful Service

Never been in one of your stores before but when visiting Torquay we went in to look for school shoes for my granddaughter where the most lovest lady by the name of Katie served us and wow blew us away.
She spoke to my granddaughter who is 9 and socially awkward asking her what kind of shoes and just being so kind it was amazing i can honestly say we have never had anyone know so much about shoes, style, comfort she was an absolute star and felt the need to put it in a review.
Thank you for treating my Granddaughter like a small human and all your help, you will go far you deserve to.

22 August 2026
Unprompted review
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Reply from Deichmann

Thank you so much for leaving us a 5 Star review.

We are so happy that you had such a positive experience with us.

We strive to provide a high-quality customer care and satisfaction and your review reaffirms the hard work we put into achieving this.

Your Deichmann Team

Rated 5 out of 5 stars

A Wonderful Member of Your Team

A Wonderful Member of Your Team
I visited your High Wycombe store two days ago and had the pleasure of meeting a lovely brunette member of staff. She was absolutely wonderful with us and spent around half an hour to an hour helping us.
She was incredibly kind, calm and patient, and she even helped put shoes on the children. What touched me the most was that she was so warm and understanding that she even allowed the children to give her hugs and pick her up. ❤️
I am an older woman with two grandchildren who have autism, so I truly appreciated how patient, gentle and understanding she was with us. She never rushed us and made us feel completely comfortable.
The level of care and kindness she showed was far beyond what you would normally expect from someone simply doing their job. She is a real credit to your store.
You should definitely hire more people like her. Employees with that kind of patience, kindness and heart are truly special. Please pass on my thanks to her — she was absolutely lovely and deserves to be recognised! ❤️she said she is from Romania
High wycombe store

20 August 2026
Unprompted review
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Reply from Deichmann

Thanks for the amazing review! We're thrilled that you enjoyed your experience with us. Your feedback is greatly valued. Hope to see you again soon! Your Deichmann Team

Rated 5 out of 5 stars

Went into deichman Wolverhampton store…

Went into deichman Wolverhampton store today as I had a delivery on there two school shoes offer to my home but they delivered the wrong size. I then went up directly to the store to seek help from the staff to seek an exchange. The staff in there were happy polite and very helpful. My daughter has to have a certain type of shoe due to her needs and we manage to find the perfect pair. It was effortless and stress free they had the right size and were very helpful and happy to do the exchange. Was straight swap. I highly recommend deichman for your kids school shoes as the offer is a decently priced for the quality and they have loads of pairs to suit all. Very happy customer :)

12 August 2026
Unprompted review
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Reply from Deichmann

Thanks for the amazing review! We're thrilled that you enjoyed your experience with us. Your feedback is greatly valued. Hope to see you again soon! Your Deichmann Team

Rated 5 out of 5 stars

great visit deichmann woking surrey…

great visit deichmann woking surrey today lilly helped me today when buying shoes and trainers .very good thankyou friendly staff and helpful ,i recomend ,best shoe shop on the high street

11 August 2026
Unprompted review
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Reply from Deichmann

Thanks for leaving us a great review, we’re delighted to read your kind comments and can’t wait to see you again soon! Your Deichmann Team

Rated 5 out of 5 stars

Deichmann online

I orfered 2 prs of trainers from diechmann i am very pleased with them the delivery was very quick and the courier followed instructions abd left them in my safe place janette lawrie scotland

6 August 2026
Unprompted review
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Reply from Deichmann

Thanks for your review, we love seeing 5 stars and happy customers!
Hope you choose to shop with us again soon, Your Deichmann Team

Rated 3 out of 5 stars

The reason that I am giving this review…

The reason that I am giving this review 3... is not to do with the staff.
It's to do with the company. I was in the shop in Brighton today and it was so busy in there,because it is the school holidays. I thought go in a weekday because it's crazy busy on a Saturday.
There is not enough staff to handle the people that are coming through.
And I felt sorry for the staff.
I actually got a bit grumpy, trying to get help find my items.
Jacob the mananger went above and beyond, but i've really feel that the company isn't employing enough staff for the customer walk through ..

Nearly walked out and l bought 3 pairs of trainers.
I'm sure they are losing revenue at busy periods due to lack of staff.
Thank you to Jacob and his team for helping me today .

6 August 2026
Unprompted review
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Reply from Deichmann

Thank you for this review. We genuinely welcome some constructive feedback on how we can improve so we will see what we can do to address the points you've raised. This has been raised with the relevant management team. Your Deichmann Team

Rated 1 out of 5 stars

Need trained staff at til

I visited Deichmann at Westfield Shepherd’s Bush, and I was disappointed with the customer service. The lady at the counter was quite rude, lacked basic manners, and didn’t even smile or acknowledge customers in a friendly way. A little courtesy and professionalism would have made a big difference.

2 August 2026
Unprompted review
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Reply from Deichmann

Thank you for this review. We genuinely welcome some constructive feedback on how we can improve, your review has been forwarded onto the store and regional manager so we will see what we can do to address the points you've raised. Your Deichmann Team

Rated 1 out of 5 stars

Poor quality shoes.

Bought a pair of land rover walking shoes for £34. Three months on the heels are full of holes, and I now find that the heels are hollow, with a corrugated interior. I would never have bought them if I had known they were so poorly made.

30 July 2026
Unprompted review
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Reply from Deichmann

I'm sorry your recent purchase did not meet your expectations.

We offer a 366-day returns policy. If returning to store, please bring proof of purchase, such as a receipt or bank statement. Without proof of purchase, we can offer an exchange or a gift card for the current selling price, provided the item was purchased from Deichmann within the last 366 days.

If the item was purchased online, please return it as outlined in your order paperwork. Please note that exchanges can only be processed in store.

We apologise again for any disappointment caused.

Rated 1 out of 5 stars

Unhelpful store

Do not order online and pick up from the Uxbridge store.
The trainers I had ordered were the wrong size which I had to return to the store. The staff were not very helpful and said the ones I had ordered were not there and they didn’t have my size in store so had to refund me.
I’m not happy with making a second trip and didn’t get what I had ordered
I wont do this again

28 July 2026
Unprompted review
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Reply from Deichmann

I am sorry to hear your order received was an incorrect size and we were not able to replace this for you and only issue you a refund. Your comments regarding both the service you received and the availability of stock have been noted and will be shared with the relevant Managers for review. Thank you for taking the time to bring this to our attention. Your Deichmann Team

Rated 1 out of 5 stars

Absolute poo had to buy my 14 year old…

Absolute poo had to buy my 14 year old daughter shoes from the men’s section that cost £25 more than the woman’s because the woman’s shoes only went up to size 5 and she’s a size 7. Very discriminatory would not recommend

28 July 2026
Unprompted review
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Reply from Deichmann

Thank you for your feedback.

Our women's trainer range is available in sizes above a UK size 5, both online and in our stores. We'd like the opportunity to look into your experience further.

Please email us at service@deichmann.co.uk with a copy of your receipt, and we'll be happy to investigate this for you. Your Deichmann Team

Rated 5 out of 5 stars

Perfect fit and service

Bought two pairs of shoes. Both are lovely, the one for my use= Graceland= are very comfortable and perfect fit. I was also well informed by the sale assistant about the return policies awhile collecting my purchase. I'm very satisfied with my purchase and the service. Thanks

24 July 2026
Unprompted review
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Reply from Deichmann

We’re delighted that you are happy with your Deichmann experience. Thanks so much for taking the time to share your feedback. Your Deichmann Team

Rated 1 out of 5 stars

Terrible quality - heels broke and peeled after 2 wears

I bought a pair of wedge sandals from Deichmann on 14/06/2026 and I am extremely disappointed. After wearing them only twice, the brown faux-wood coating on the lower heels of BOTH shoes completely cracked, split, and peeled away from the base. The quality is incredibly poor and not fit for purpose. I have contacted customer service with my receipt and photos, and I expect a full replacement or refund immediately. Avoid these wedges!

18 June 2026
Unprompted review
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Reply from Deichmann

I'd like to start by apologising, the last thing we want to do is disappoint our customers and on this occasion we've obviously let you down. So please accept sincere my apologies for the inconvenience caused. We do have a full 366 day returns policy, please return to store with your proof of purchase. Your Deichmann Team

Rated 5 out of 5 stars

Good Service

Visited store yesterday excellent service very helpful . Very short staffed but that is on the company, the member of staff who served me was very polite . I visited the Harlow store

15 July 2026
Unprompted review
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Reply from Deichmann

We're delighted to hear you were happy with your Deichmann experience. Thank you for taking the time to share your feedback.

Could you please let us know which store you visited? We'd love to pass your comments on to the relevant Store Manager. Your Deichmann Team

Rated 1 out of 5 stars

Ban these people's shoes

This is the second cursed pair of shoes that looks like someone shot through them with an AK47. Literally wore them for like 2 months and it looks like I've been using them for working in the gulag. I might aswell have gone and served for the army. At this point I think these shoes are why I fell like a bowling ball through an alley and sprained my ankle. Ban these shoes bro. Genuinely cursed by the one wish willow. Deichmann must've wished for each of their shoes to fall apart like rubble. RIP.

3 March 2026
Unprompted review
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Reply from Deichmann

At Deichmann, we take pride in offering high-quality products to our customers, and I'm sorry your recent purchase did not meet those expectations.

We are pleased to offer returns up to 366 days from the date of purchase if you're not satisfied with the item. A proof of purchase, such as a receipt or bank statement, is required for your return to store. If no proof of purchase is available, we will offer an exchange or a gift card for the current selling price, as long as the item was sold by Deichmann within the last year.

Alternatively, if they were purchased online, please return as per your order paperwork, please note exchanges can only be processed in store and not via our warehouse.

Further apologies.
Your Deichmann Team

Rated 5 out of 5 stars

Collected in store .,Staff member very…

Collected in store .,Staff member very helpful , smiley and kind. Love the Blackburn store as the staff are all really happy to help. ! 💕

8 July 2026
Unprompted review
Deichmann logo

Reply from Deichmann

Thank you for your 5* review.

I am so glad to hear that you were happy with the service you have received. We hope you enjoy your new purchase.

Your Deichmann Team

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