Borshch Domestic Appliance Superstores  Reviews 

1,311
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 142 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being extremely helpful, knowledgeable, and patient when guiding them through appliance purchases. Consumers also highlight the exceptional customer service, noting that team members explain everything thoroughly and ensure all questions are answered. Additionally, people appreciate the efficient delivery service, mentioning that the delivery teams arrive promptly, communicate clearly, and carefully install new appliances. Reviewers are thoroughly impressed with the quality of the products and the overall smooth, professional experience provided. Many buyers state they would gladly recommend the business and continue returning for future appliance needs.

What people talk about most

Staff

Consumers find staff to be exceptionally helpful, friendly, and knowledgeable when assisting with product... See more

Service

Clients share positive opinions on service, noting that consumers experience an extremely professional and... See more

Delivery service

Customers had positive experiences with delivery service, frequently highlighting the prompt timing and... See more

Product

Reviewers mention positive feedback about product quality and performance, noting that items like washing... See more

Customer service

Users describe positive interactions with customer service, frequently highlighting great communication and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Honestly, I didn't want to buy a fridge freezer but mine had broken down. Rodney in store was super helpful, knowledgeable and gave me honest information about the products, enabling me to make my d... See more

Company replied

Rated 5 out of 5 stars

As ever, the helpful and friendly staff welcomed us in and quite quickly we were looking at freezers keenly priced with a broad choice of quality brands, the sales staff we're amazing and we opted to... See more

Rated 5 out of 5 stars

I have used Borshch for many years and they have always been brilliant! I have moved into my new property this week and have had 4 new appliances delivered today by Dwayne and Damian! They were br... See more

Rated 5 out of 5 stars

The day went from a first of a variety of visits set for that day to end by being the ONLY DAY & PURCHASED! Information given by staff Mike Williams was provided exceptionally well with added details... See more


Company details

  1. Appliance Store
  2. also in
  3. Kitchen Furniture Store
  4. Kitchen Remodeler
  5. Refrigerator Store
  6. Warehouse store

Written by the company

Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.


Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

5-star
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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

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4.9

All reviews

(1,311)

145 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Had both Andy and Adam come today to…

Had both Andy and Adam come today to fit a washing machine. Two very lovely men especially Andy, talked through everything that was happening and what would need to be done if i was to ever move homes etc. Would definitely go through this complany again due to the loveliness of the both of them!

5 November 2026
Unprompted review
Rated 5 out of 5 stars

Professional and friendly

We had a fridge/freezer and washing machine delivered and the old ones removed. Andy and Adam were friendly and professional. They worked very fast and talked through each step with me. Andy gave me useful tips and guidance about the running of the products. I was very happy with the delivery service.

3 November 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely brilliant service from start…

Absolutely brilliant service from start to finish! The team were so helpful, friendly and welcoming, and made the whole process of purchasing my item so easy and stress-free. Nothing was too much trouble, and I really appreciated all their help today. Highly recommend this company and wouldn't hesitate to use them again. Thank you so much! 😊 I always use there service an never had a issue or problem!!! Thank you 😊

3 November 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Service from Andy and Adam

Excellent Service from Andy and Adam – 5 Stars!

Absolutely brilliant service from start to finish. Andy and Adam were fantastic, friendly, professional and extremely helpful. They delivered both my fridge and cooker, and when they realised the fridge wouldn’t fit through the door, they went above and beyond by taking the doors off, getting it safely into the kitchen and putting it exactly where I wanted it.

Nothing was too much trouble, and their attitude and willingness to help really stood out. It’s refreshing to receive such great customer service.

A massive thank you to Andy and Adam. Credit where it’s due – excellent delivery service. Highly recommend!

3 November 2026
Unprompted review
Rated 5 out of 5 stars

Lovely service from Andy and Adam

Lovely service from Andy and Adam, fitted the washing machine very quickly, delivery was fast too !! Thanks appreciate it ⭐️⭐️⭐️⭐️⭐️:))

30 October 2026
Unprompted review
Rated 5 out of 5 stars

Replacement Dishwasher

We got quick, easy and confident help from Andy and Adam with bringing in our new dishwasher and taking care of our old one for us. They were pleasant and great at getting it sorted for us. And if you have any wasps fly into the house in the middle of the job they take care of that pretty swiftly too!

28 October 2026
Unprompted review
Rated 5 out of 5 stars

2 top lads delivered a washing machine

2 top lads delivered a washing machine.
Great customer service

22 October 2026
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Mark thank you for the business and the review please tell family and frineds about us and the service we offer.

Rated 5 out of 5 stars

Excellent service from the two lads who…

Excellent service from the two lads who were really helpful, friendly and professional. They made the whole experience easy. Would definitely recommend!

20 October 2026
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and the review we really appreciate it, please do tell family and friends about us and the service we offer.

Rated 5 out of 5 stars

Delivery guys were great

Delivery guys were great - delivers new - removed old - fitted tested and gone - great service

13 October 2026
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and the review we really appreciate it, please tell family and friends about us and the service we offer.

Rated 5 out of 5 stars

Absolutely brilliant team and great…

Absolutely brilliant team and great service provided from first interaction to the final work

Great communication and helpful team - thankyou to Dudley Borshch team

8 October 2026
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you for your business and review we really appreciate. Please tell family and friends about us and the service you recieved

Rated 5 out of 5 stars

Ali was really helpful had great advice…

Ali was really helpful had great advice and helped me pick the best option suited to me

7 October 2026
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Ryan thank you we appreciate the busines and review Please recoomend us to family and friends

Rated 5 out of 5 stars

Aaron & Ryan were the best deliver…

Aaron & Ryan were the best deliver drivers I’ve ever had! Went above and beyond. Thanks again guys! Amazing service!

7 October 2026
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Natasha Thank you for shopping with us and leaving the review we really appreciate it. Please tell family and friends about us.

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