apotea.se Reviews 

8,951
TrustScore 3 out of 5

3.0

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Rated 5 out of 5 stars

Best online pharmacy ever, time after time. Free shipment, always, even with a mini-painkiller order for 13 SEK. Great deals otherwise. But most importantly, fantastic customer service. Ticket/email r... See more

Company replied

Rated 2 out of 5 stars

I usually don’t buy from here because of my experience but sometimes they have stuff I want on discount and also there is no minimum spend for free shipping. But what DOES bother me is that the del... See more

Rated 5 out of 5 stars

I don't know how they do it, but each time I place an order, they deliver it with lightning speed :-) Ordering with them, has always been easy and I cannot find any negative aspect. Please keep up the... See more

Company replied

Rated 1 out of 5 stars

Hi, my experience with apotea.se is terrible. I purchased Sini shower shave. On the picture on the Internet psge it was white. The item I have got is black. It absolutely doesn't suit to my b... See more

Company details

  1. Pharmacy

Written by the company

Apotea.se är Sveriges största nätapotek. Vi har det största sortimentet med över 50 000 produkter för människor och djur, och är Sveriges mest hållbara e-handel enligt Sustainable Brand Index 2021. Med snabba leveranser och rådgivning via mail, chatt och telefon underlättar vi vardagen för våra kunder. Apotea.se har cirka 800 anställda i Morgongåva, Varberg och Stockholm. För mer information se apotea.se


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3.0

Average

TrustScore 3 out of 5

9K reviews

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Replied to 97% of negative reviews

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3.0

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(8,951)

536 reviews in the last 12 months

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Rated 2 out of 5 stars

Lying about delivery times every time

I usually don’t buy from here because of my experience but sometimes they have stuff I want on discount and also there is no minimum spend for free shipping.
But what DOES bother me is that the delivery information is always incorrect and I think they do it on purpose this time. I live in a Suburb of Stockholm, extremely close to the distribution center. I ordered yesterday with Instabox and it was supposed to be at my chosen box by 14:00. It is now 18:00 and Instabox has just received my parcel, it will be delivered late tomorrow. I am not complaining that it takes 2 days since it was free shipping but I think Apotea is lying about delivery times on their website. Every time I ordered it took longer than I was promised at checkout. How should the parcel arrive at 14:00 if they don’t hand it over to Instabox until 18:00?
At least be honest and don’t fool your customers, this is consumer deception. Btw this never happened to me at any other pharmacy, they are always more transparent and accurate about their delivery times.

4 September 2026
Unprompted review
Rated 1 out of 5 stars

Picture on the web shop of apotea.se didn't reflect what they sent. Wrong picture, their mistake and no interest to return money to me.

Hi, my experience with apotea.se is terrible. I purchased Sini shower shave. On the picture on the Internet psge it was white.
The item I have got is black. It absolutely doesn't suit to my bathroom and I connected apotea's customer service, politely explained the situation and asked to change the wrong item to the white one, which I actually supposed to purchase.
We exchanged several emails during the last week. The support needed barcode. First I provided them with a barcode from a package, after explanation with the barcode of the item.
Today I have got a replay that the barcode is correct, I purchased what I have got! They will inform their Web team to change picture to actual colour of Sini shower shave. But they will not change the item I bought.
I did check return form on apotea.se - there's no "cause of return" suitable for me: too small, yoo big, regret purchasing.
Of course I already regret purchasing from apotea, but to pay for retufn 50 swedish krona, when it is apotea sells the things which are not on pictures in their web shop!
I hope very much that I can have finally proper help and to get my money back. I don't have to pay for mistake of people who manage pictures of the website.
Looking forward to hearing from apotea,
Natalia.

24 August 2026
Unprompted review
Rated 5 out of 5 stars

Best online pharmacy ever

Best online pharmacy ever, time after time. Free shipment, always, even with a mini-painkiller order for 13 SEK. Great deals otherwise. But most importantly, fantastic customer service. Ticket/email reply within 24h, although the case was not super-straightforward. Wholeheartedly recommend!

26 August 2026
Unprompted review
apotea.se logo

Reply from apotea.se

Hi Hanna,

Thank you so much for your wonderful review!

We’re delighted to hear that you’re happy with our prices, shipping, and especially our customer service. It means a lot to us that you keep choosing Apotea and would wholeheartedly recommend us.

Thank you for taking the time to share your experience!

Kind regards, Emelie at Apotea

Rated 1 out of 5 stars

I hadn't used Apotea for a few years…

I hadn't used Apotea for a few years but decided to give them another chance. Yet again they have no dispatched the medicine as they are under operational pressure!
Not acceptable.
Never again.

16 August 2026
Unprompted review
apotea.se logo

Reply from apotea.se

Hi Simon,

We’re very sorry to hear about your experience.

We take your feedback very seriously. Operational issues should not leave you feeling that you cannot rely on us, and we’re sorry that we have let you down again.

We would very much like the opportunity to look into what happened with your order. Please contact us at info@apotea.se and include TRUSTPILOT in the subject line, and we will be happy to look into your case.

Kind regards, Emelie at Apotea

Rated 1 out of 5 stars

Miscommunication on delivery time

Miscommunication on delivery time when the order was placed. Impossible to cancel the order and get money back when it was not delivered as it was expected.
People need medicine asap and delivery timing is critical. If the communication on delivery was correct i would not buy and go to pharmacies.
Apotea used to be much better.

31 July 2026
Unprompted review
apotea.se logo

Reply from apotea.se

Hi Maria,

Thank you for sharing your experience.

We are sorry to hear that the delivery information did not meet your expectations.

We always aim to provide clear information about delivery options and times, and we appreciate your feedback regarding this. We would like the opportunity to look into what happened in your case and see how we can help.

Please contact us at info@apotea.se and include TRUSTPILOT in the subject line, and we will investigate your case further.

Kind regards, Emelie at Apotea

Rated 2 out of 5 stars

Still slow "next day" delivery

Still slow "next day" delivery. They have good prices and their intentions are to live up to their promises, unfortunately their collaboration with Early Bird does not work at all. I ordered the 21st, and they gave my package to Early Bird the 21st. But Early Bird did not deliver until the 25th. It sat in Sundsvall from 23rd to 25th, which is not supposed to happen with express deliveries like Early bird is supposed to be.

25 June 2026
Unprompted review
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Reply from apotea.se

Hi Linda-Marie,

Thank you for taking the time to share your feedback.

We’re very sorry that your delivery has been delayed and understand how frustrating it is when a promised delivery date isn’t met.

We would like the opportunity to look into what happened with your order. Please contact us at info@apotea.se and include TRUSTPILOT in the subject line, and we’ll make sure your case is reviewed by the right team.

Kind regards, Fanny at Apotea

Rated 2 out of 5 stars

This is the last time I'll use them

This is the last time I'll use them. Totally unreliable - promised to deliver already two days ago. No sign of any delivery yet!

2 July 2026
Unprompted review
apotea.se logo

Reply from apotea.se

Hi Ying,

Thank you for taking the time to share your feedback.

We’re very sorry that your delivery has been delayed and understand how frustrating it is when a promised delivery date isn’t met.

We would like the opportunity to look into what happened with your order. Please contact us at info@apotea.se and include TRUSTPILOT in the subject line, and we’ll make sure your case is reviewed by the right team.

Kind regards, Emelie at Apotea

Rated 1 out of 5 stars

Unreliable

This is not a clothes store where lying about availability of the goods doesn't matter.
If the medicine is in stock and shipped within 24h I expect it to be in stock and shipped within 24h as someone's health is involved.

4 June 2026
Unprompted review
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Reply from apotea.se

Hej Jakub,

Tack för din feedback!

Vi strävar alltid efter att visa korrekta lagersaldon och leveranstider, men i vissa fall kan det uppstå avvikelser som påverkar tillgängligheten eller leveransen. Vi beklagar om detta har påverkat dig.

Vi vill gärna undersöka vad som har hänt i just ditt ärende. Kontakta oss gärna på info@apotea.se och ange TRUSTPILOT i ämnesraden, så ser vi närmare på din beställning och återkommer till dig.

Mvh, Emelie på Apotea

Rated 1 out of 5 stars

Useless

Useless, lying about delivery time!

8 April 2026
Unprompted review
apotea.se logo

Reply from apotea.se

Hej,

Tack för att du delar med dig av din upplevelse.

Vi beklagar verkligen att leveransen inte har fungerat som utlovat.

Vi vill gärna titta närmare på vad som har hänt med just dina leveranser. Vänligen kontakta oss via info@apotea.se och ange TRUSTPILOT i ämnesraden, så kan vi hjälpa dig på bästa sätt.

Vi uppskattar att du har handlat hos oss och hoppas kunna återfå ditt förtroende framöver.

Mvh, Petra på Apotea

Rated 5 out of 5 stars

The best e-pharmacy!

They have everything, at the best price, with all delivery options you can choose from.

I used Apotea for several years without any issues. This is the best electronic pharmacy.

13 April 2026
Unprompted review
apotea.se logo

Reply from apotea.se

Hej,

Tack för dina fina order.

Vi är glada att höra att du är nöjd med vårt sortiment samt priserna.

Mvh, Petra på Apotea

Rated 1 out of 5 stars

I cancelled my order(Orderbekräftelse…

I cancelled my order(Orderbekräftelse 120084045) in 30 mins, they said the order was at the warehouse and still shipped 6 hours later. Customer service is always ignoring my cancel request and even stopped replying, and now they force me to pay for their mistake, I have refused the delivery but still found the package at my door today. Unacceptable.

17 February 2026
Unprompted review
apotea.se logo

Reply from apotea.se

Hej Xinyu,
Vårt mål är att vara så snabba som möjligt med att packa och skicka beställningarna som kommer in till oss. Detta medför att vi i nuläget inte alltid kan stoppa/ta bort en beställning när den väl har gått igenom i vår kassa.

Hälsningar Anna/apotea.se

Rated 3 out of 5 stars

Very fast shipping and good prices for…

Very fast shipping and good prices for healthcare products. My only issue is that the packaging is often way too big for small items. It’s a good pharmacy, just a bit wasteful

3 February 2026
Unprompted review
apotea.se logo

Reply from apotea.se

Hi Lucifer,

Thank you for your feedback and for highlighting both what works well and what we can improve.

We take your comments about packaging seriously and will bring them into our sustainability work.

Kind regards, Emelie at Apotea

Rated 4 out of 5 stars

Only positive!

I’ve honestly only had positive experiences with apotea and the delivery options are pretty good

12 December 2025
Unprompted review
apotea.se logo

Reply from apotea.se

Thank you! ❤️

Rated 5 out of 5 stars

My go-to online drug store

My go-to online drug store. Versatile products, good prices, and super fast delivery

17 November 2025
Unprompted review
apotea.se logo

Reply from apotea.se

Hello Solmaz!

Thank you for your feedback.
Your kind words make us very happy, and I truly appreciate that you took the time to share them with us.

I will forward your message to my colleagues, and I wish you a wonderful day!

Anna from Apotea

Rated 1 out of 5 stars

The support did absolutely nothing

The support did absolutely nothing. They are NOT there to help the customers. I tried to change the order 1 minuter after and the answer was that it was too late. But why?

10 October 2025
Unprompted review
apotea.se logo

Reply from apotea.se

Hi Linus. Given that our warehouse is fully automated your order will be packed
within minutes and the amount of packages handled is too many for one individual order to be excluded and cancelled. I´m sorry for the inconvenience.

Rated 5 out of 5 stars

its the best

its the best. delivery so quick and smooth. products galore, all top notch. this time i had to contact customer support because of problems with delivery company, and they are beyond nice and helpful.

18 September 2025
Unprompted review
apotea.se logo

Reply from apotea.se

Thank you!

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