apotea.se Reviews 

9,028
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TrustScore 3 out of 5

3.1

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Rated 1 out of 5 stars

Ordered something, never got a message from delivery company, somehow "order cant be delivered" they are charging for return shipping. Customer service doesnt want to speak English nor knows any clue... See more

Company replied

Rated 5 out of 5 stars

Best online pharmacy ever, time after time. Free shipment, always, even with a mini-painkiller order for 13 SEK. Great deals otherwise. But most importantly, fantastic customer service. Ticket/email r... See more

Company replied

Rated 2 out of 5 stars

I have ordered a product on 30 November, 2022, while ordering on place it was showing that delivery will in one working day that mean, I would have received it by 1Dec,22 or Max by 2nd December. But,... See more

Rated 5 out of 5 stars

I don't know how they do it, but each time I place an order, they deliver it with lightning speed :-) Ordering with them, has always been easy and I cannot find any negative aspect. Please keep up the... See more

Company replied

Company details

  1. Pharmacy

Written by the company

Apotea.se är Sveriges största nätapotek. Vi har det största sortimentet med över 50 000 produkter för människor och djur, och är Sveriges mest hållbara e-handel enligt Sustainable Brand Index 2021. Med snabba leveranser och rådgivning via mail, chatt och telefon underlättar vi vardagen för våra kunder. Apotea.se har cirka 800 anställda i Morgongåva, Varberg och Stockholm. För mer information se apotea.se


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3.1

Average

TrustScore 3 out of 5

9K reviews

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3.1

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(9,028)

557 reviews in the last 12 months

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Rated 1 out of 5 stars

Ordered something

Ordered something, never got a message from delivery company, somehow "order cant be delivered" they are charging for return shipping.
Customer service doesnt want to speak English nor knows any clue what went wrong.

3 November 2026
Unprompted review
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Reply from apotea.se

Hi Onur!

We’re very sorry to hear about your experience.

We’re also sorry that you didn't feel properly supported when contacting our customer service. We always strive to provide helpful service and make sure our customers feel heard.

We would really appreciate the opportunity to look into what happened and review the return shipping charge. Please contact us at info@apotea.se and include TRUSTPILOT in the subject line so we can identify and follow up on your case.

Kind regards, Emelie at Apotea

Rated 5 out of 5 stars

Free delivery and competitive price

Good price - fast delivery - free delivery

17 October 2026
Unprompted review
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Reply from apotea.se

Hi,

Thank you so much for your wonderful review!

We’re delighted to hear that you’re happy with our prices and shipping.

Thank you for taking the time to share your experience!

Kind regards, Fanny at Apotea

Rated 4 out of 5 stars

Incorrect description, refused to ship back for free.

I ordered a product, when it arrived I could see it was not according to the description on the website. When I double-checked the page description I noticed that the description had since been updated to the correct details. I submitted this to Apotea as a 'reklamation' so that I could get return shipping paid for. But they insisted the latest description had been on the page since July. That doesn't make sense at all since I would not have ordered the product if the description was accurate in the first place (?). I even found a screenshot on the Wayback Machine to show them the description that was on there at the time of ordering but they would not budge. In the end I had no choice but to send it back as a regular return and pay for the return shipping myself. I was stunned as I've been ordering from Apotea for years without any issues.
**UPDATE**
Apotea since reached out and provided a refund for the return shipping as well as a discount code as compensation. I am satisfied with this resolution and have updated my star rating accordingly, considering this was the first time I have had a problem with them after many years of ordering.

28 September 2026
Unprompted review
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Reply from apotea.se

Hi Sian,

We’re sorry to hear about your experience.

We would very much like to look into what happened and see if we can help. Please contact us at info@apotea.se and write TRUSTPILOT in the subject line, so we can identify your case and investigate it further.

We apologize for the inconvenience and hope we can get the opportunity to make this right.

Kind regards, Fanny at Apotea

Rated 1 out of 5 stars

I have ordered products from apotea

I have ordered products from apotea. Since I haven’t been living in Sweden for long I do not have a BankID issued and apotea did not inform me that it would be needed for pickup.

They confirmed to me that they will send the package to a nearby store instead. This never happened and it got sent back. Therefore I was charged 50 SEK and didn’t receive my products.

Terrible service and sadly not very helpful, which is a shame since this could have been avoided easily by letting me know beforehand.

25 September 2026
Unprompted review
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Reply from apotea.se

Hi,

We’re sorry to hear about your experience.

We would very much like to look into what happened and see if we can help. Please contact us at info@apotea.se and write TRUSTPILOT in the subject line, so we can identify your case and investigate it further.

We apologize for the inconvenience and hope we can get the opportunity to make this right.

Kind regards, Emelie at Apotea

Rated 4 out of 5 stars

Short expiration date for some products

Overall, a good experience, but be aware that for some products, they may ship the items with the shortest best-before dates they currently have in stock. In my case, I received PMS vitamins that expire in just three and a half months.

Customer service responded that the recommended dosage is three pills per day and that I would therefore have more than enough time to finish the bottle before the expiration date. However, these are recommended vitamins, not prescribed antibiotics or other medication from a medical professional. I also don’t take them on a daily basis, but rather for one or two weeks before my period, as hormones and bodies naturally vary from woman to woman.

Unfortunately, they refused to assist with a reclamation or offer to cover the return shipping costs. So remember to check the expiration date of a desired product, they do show it on their site :)

21 September 2026
Unprompted review
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Reply from apotea.se

Hi,

Thank you for taking the time to share your experience.

We’re sorry to hear that the best-before date on the PMS vitamins did not meet your expectations, and we understand your concern, especially since you use the product according to your individual needs rather than necessarily on a daily basis.

We always aim to provide products with a reasonable remaining shelf life, and we’re sorry that this was not your experience in this case. We also regret that our previous response did not provide a satisfactory solution regarding your return.

We would very much like the opportunity to look into this further and see what we can do to help. Please contact us at info@apotea.se and write TRUSTPILOT in the subject line, so that we can identify your case and assist you further.

Kind Regars, Emelie at Apotea

Rated 2 out of 5 stars

Lying about delivery times every time

I usually don’t buy from here because of my experience but sometimes they have stuff I want on discount and also there is no minimum spend for free shipping.
But what DOES bother me is that the delivery information is always incorrect and I think they do it on purpose this time. I live in a Suburb of Stockholm, extremely close to the distribution center. I ordered yesterday with Instabox and it was supposed to be at my chosen box by 14:00. It is now 18:00 and Instabox has just received my parcel, it will be delivered late tomorrow. I am not complaining that it takes 2 days since it was free shipping but I think Apotea is lying about delivery times on their website. Every time I ordered it took longer than I was promised at checkout. How should the parcel arrive at 14:00 if they don’t hand it over to Instabox until 18:00?
At least be honest and don’t fool your customers, this is consumer deception. Btw this never happened to me at any other pharmacy, they are always more transparent and accurate about their delivery times.

4 September 2026
Unprompted review
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Reply from apotea.se

Hi,

Thank you for taking the time to share such detailed feedback.

We’re sorry to hear that the delivery information has not matched your actual experience.

We certainly don’t want our customers to feel misled. Your feedback regarding the estimated delivery times and the handover to Instabox is therefore important to us, and we will make sure it is passed on to the relevant team for review.

We appreciate you bringing this to our attention and hope that your future experiences with us will be more reliable.

Kind Regards, Emelie at Apotea

Rated 1 out of 5 stars

Picture on the web shop of apotea.se didn't reflect what they sent. Wrong picture, their mistake and no interest to return money to me.

Hi, my experience with apotea.se is terrible. I purchased Sini shower shave. On the picture on the Internet psge it was white.
The item I have got is black. It absolutely doesn't suit to my bathroom and I connected apotea's customer service, politely explained the situation and asked to change the wrong item to the white one, which I actually supposed to purchase.
We exchanged several emails during the last week. The support needed barcode. First I provided them with a barcode from a package, after explanation with the barcode of the item.
Today I have got a replay that the barcode is correct, I purchased what I have got! They will inform their Web team to change picture to actual colour of Sini shower shave. But they will not change the item I bought.
I did check return form on apotea.se - there's no "cause of return" suitable for me: too small, yoo big, regret purchasing.
Of course I already regret purchasing from apotea, but to pay for retufn 50 swedish krona, when it is apotea sells the things which are not on pictures in their web shop!
I hope very much that I can have finally proper help and to get my money back. I don't have to pay for mistake of people who manage pictures of the website.
Looking forward to hearing from apotea,
Natalia.

24 August 2026
Unprompted review
apotea.se logo

Reply from apotea.se

Hi Natalia,

Thank you for taking the time to explain what has happened.

We’re very sorry that the product you received did not match the image shown on our website, and especially that you have had to spend so much time corresponding with our customer service to get this clarified.

We have now made sure that your feedback regarding the product image has been passed on to our web team. We also hope that we can find a satisfactory solution regarding your order and return. Please continue your contact with our customer service so that we can help you further with your specific case.

We sincerely apologize for the inconvenience and frustration this has caused you.

Kind regards, Emelie at Apotea

Rated 5 out of 5 stars

Best online pharmacy ever

Best online pharmacy ever, time after time. Free shipment, always, even with a mini-painkiller order for 13 SEK. Great deals otherwise. But most importantly, fantastic customer service. Ticket/email reply within 24h, although the case was not super-straightforward. Wholeheartedly recommend!

26 August 2026
Unprompted review
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Reply from apotea.se

Hi Hanna,

Thank you so much for your wonderful review!

We’re delighted to hear that you’re happy with our prices, shipping, and especially our customer service. It means a lot to us that you keep choosing Apotea and would wholeheartedly recommend us.

Thank you for taking the time to share your experience!

Kind regards, Emelie at Apotea

Rated 1 out of 5 stars

I hadn't used Apotea for a few years…

I hadn't used Apotea for a few years but decided to give them another chance. Yet again they have no dispatched the medicine as they are under operational pressure!
Not acceptable.
Never again.

16 August 2026
Unprompted review
apotea.se logo

Reply from apotea.se

Hi Simon,

We’re very sorry to hear about your experience.

We take your feedback very seriously. Operational issues should not leave you feeling that you cannot rely on us, and we’re sorry that we have let you down again.

We would very much like the opportunity to look into what happened with your order. Please contact us at info@apotea.se and include TRUSTPILOT in the subject line, and we will be happy to look into your case.

Kind regards, Emelie at Apotea

Rated 1 out of 5 stars

Miscommunication on delivery time

Miscommunication on delivery time when the order was placed. Impossible to cancel the order and get money back when it was not delivered as it was expected.
People need medicine asap and delivery timing is critical. If the communication on delivery was correct i would not buy and go to pharmacies.
Apotea used to be much better.

31 July 2026
Unprompted review
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Reply from apotea.se

Hi Maria,

Thank you for sharing your experience.

We are sorry to hear that the delivery information did not meet your expectations.

We always aim to provide clear information about delivery options and times, and we appreciate your feedback regarding this. We would like the opportunity to look into what happened in your case and see how we can help.

Please contact us at info@apotea.se and include TRUSTPILOT in the subject line, and we will investigate your case further.

Kind regards, Emelie at Apotea

Rated 2 out of 5 stars

Still slow "next day" delivery

Still slow "next day" delivery. They have good prices and their intentions are to live up to their promises, unfortunately their collaboration with Early Bird does not work at all. I ordered the 21st, and they gave my package to Early Bird the 21st. But Early Bird did not deliver until the 25th. It sat in Sundsvall from 23rd to 25th, which is not supposed to happen with express deliveries like Early bird is supposed to be.

25 June 2026
Unprompted review
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Reply from apotea.se

Hi Linda-Marie,

Thank you for taking the time to share your feedback.

We’re very sorry that your delivery has been delayed and understand how frustrating it is when a promised delivery date isn’t met.

We would like the opportunity to look into what happened with your order. Please contact us at info@apotea.se and include TRUSTPILOT in the subject line, and we’ll make sure your case is reviewed by the right team.

Kind regards, Fanny at Apotea

Rated 2 out of 5 stars

This is the last time I'll use them

This is the last time I'll use them. Totally unreliable - promised to deliver already two days ago. No sign of any delivery yet!

2 July 2026
Unprompted review
apotea.se logo

Reply from apotea.se

Hi Ying,

Thank you for taking the time to share your feedback.

We’re very sorry that your delivery has been delayed and understand how frustrating it is when a promised delivery date isn’t met.

We would like the opportunity to look into what happened with your order. Please contact us at info@apotea.se and include TRUSTPILOT in the subject line, and we’ll make sure your case is reviewed by the right team.

Kind regards, Emelie at Apotea

Rated 1 out of 5 stars

Unreliable

This is not a clothes store where lying about availability of the goods doesn't matter.
If the medicine is in stock and shipped within 24h I expect it to be in stock and shipped within 24h as someone's health is involved.

4 June 2026
Unprompted review
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Reply from apotea.se

Hej Jakub,

Tack för din feedback!

Vi strävar alltid efter att visa korrekta lagersaldon och leveranstider, men i vissa fall kan det uppstå avvikelser som påverkar tillgängligheten eller leveransen. Vi beklagar om detta har påverkat dig.

Vi vill gärna undersöka vad som har hänt i just ditt ärende. Kontakta oss gärna på info@apotea.se och ange TRUSTPILOT i ämnesraden, så ser vi närmare på din beställning och återkommer till dig.

Mvh, Emelie på Apotea

Rated 1 out of 5 stars

Useless

Useless, lying about delivery time!

8 April 2026
Unprompted review
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Reply from apotea.se

Hej,

Tack för att du delar med dig av din upplevelse.

Vi beklagar verkligen att leveransen inte har fungerat som utlovat.

Vi vill gärna titta närmare på vad som har hänt med just dina leveranser. Vänligen kontakta oss via info@apotea.se och ange TRUSTPILOT i ämnesraden, så kan vi hjälpa dig på bästa sätt.

Vi uppskattar att du har handlat hos oss och hoppas kunna återfå ditt förtroende framöver.

Mvh, Petra på Apotea

Rated 5 out of 5 stars

The best e-pharmacy!

They have everything, at the best price, with all delivery options you can choose from.

I used Apotea for several years without any issues. This is the best electronic pharmacy.

13 April 2026
Unprompted review
apotea.se logo

Reply from apotea.se

Hej,

Tack för dina fina order.

Vi är glada att höra att du är nöjd med vårt sortiment samt priserna.

Mvh, Petra på Apotea

Rated 1 out of 5 stars

I cancelled my order(Orderbekräftelse…

I cancelled my order(Orderbekräftelse 120084045) in 30 mins, they said the order was at the warehouse and still shipped 6 hours later. Customer service is always ignoring my cancel request and even stopped replying, and now they force me to pay for their mistake, I have refused the delivery but still found the package at my door today. Unacceptable.

17 February 2026
Unprompted review
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Reply from apotea.se

Hej Xinyu,
Vårt mål är att vara så snabba som möjligt med att packa och skicka beställningarna som kommer in till oss. Detta medför att vi i nuläget inte alltid kan stoppa/ta bort en beställning när den väl har gått igenom i vår kassa.

Hälsningar Anna/apotea.se

Rated 4 out of 5 stars

Only positive!

I’ve honestly only had positive experiences with apotea and the delivery options are pretty good

12 December 2025
Unprompted review
apotea.se logo

Reply from apotea.se

Thank you! ❤️

Rated 5 out of 5 stars

My go-to online drug store

My go-to online drug store. Versatile products, good prices, and super fast delivery

17 November 2025
Unprompted review
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Reply from apotea.se

Hello Solmaz!

Thank you for your feedback.
Your kind words make us very happy, and I truly appreciate that you took the time to share them with us.

I will forward your message to my colleagues, and I wish you a wonderful day!

Anna from Apotea

Rated 1 out of 5 stars

The support did absolutely nothing

The support did absolutely nothing. They are NOT there to help the customers. I tried to change the order 1 minuter after and the answer was that it was too late. But why?

10 October 2025
Unprompted review
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Reply from apotea.se

Hi Linus. Given that our warehouse is fully automated your order will be packed
within minutes and the amount of packages handled is too many for one individual order to be excluded and cancelled. I´m sorry for the inconvenience.

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