3 hours on the phone to book a flight
Wanted to book a redemption flight that the website isn't able to handle so had to phone up.
I had to speak to 7 different phone agents before I found one able to book my trip. Several told me it wasn't possible. One told me to phone a different phone number that didn't work. One gave prices that were far higher than it should have been.
It clearly was possible to book what I wanted as it was eventually booked.
Having to hang up and phone back so many times I was surprised to receive so consistent an experience: disinterested, poorly trained phone agents that were not willing to work out how to book my trip. Not one apologised or tried to provide any sort of positive customer service experience.
It took me 3 hours to book the trip in the end. A huge waste of time.
I wish this was an unusual experience of BA for me. Sadly this level of appalling customer service is normal in my experience for their phone lines and their website is inadequate, forcing you to phone up for a lot of bookings.