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ltv

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What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.

  • Updated Dec 4, 2022
  • Jupyter Notebook

💻 Neste Projeto com Análise de Cohort dos Usuários, meu foco está em desvendar padrões através do comportamento dos usuários, registros de acesso e despesas. Exploro dados de janeiro de 2017 a dezembro de 2018, compreendendo os dados, pontos de conversão e dedicando identificar o valor do cliente para otimizar as despesas. 📈💡

  • Updated Dec 21, 2023
  • Jupyter Notebook

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