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fpgrowth

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RFM analysis focuses on identifying and segmenting customers based on their purchasing behavior. Analyzed to understand and interact with customers. It can be used together for more effective marketing and customer management strategies.

  • Updated Mar 30, 2023
  • Jupyter Notebook

An overview of how to perform Sales Market Basket Analysis using PySpark, focusing on the steps from data preprocessing to association rule mining. It is a method used by retailers to uncover patterns in customer purchasing behavior, involves analyzing the items that customers frequently buy together and associations between products

  • Updated May 15, 2024
  • Jupyter Notebook

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