Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
-
Updated
Nov 17, 2024 - Python
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
This a simple Customer Lifetime Value analysis using Buy Till You Die Modelling With PyMC Marketing library
Add a description, image, and links to the buy-till-you-die topic page so that developers can more easily learn about it.
To associate your repository with the buy-till-you-die topic, visit your repo's landing page and select "manage topics."