PhD Candidate in Business Administration · School of Economics, Can Tho University
Lecturer and researcher in international business
I study whether internationalization improves firm performance in Asia, and under which institutional conditions that relationship holds. The empirical work draws on World Bank Enterprise Surveys firm-level data across 50 Asia-Pacific economies, 107 country-year waves (2006–2026), matched by country-year to the Worldwide Governance Indicators, alongside a meta-analytic synthesis of the existing evidence.
Two manuscripts carry the core of the programme:
- Institutional context and the form of the internationalization–performance relationship in 50 Asian and Pacific economies: a two-stage random-coefficient design. WBES firm-level data, 107 country-year waves, matched to the WGI.
- Institutional context, digital adoption, and the internationalization–performance relationship: a three-level meta-analysis. Coding table under re-audit against the primary studies. Analysis plan registered on OSF on 18 May 2026 (10.17605/OSF.IO/Z37KN); audit and re-analysis plan registered on 25 October 2026 (10.17605/OSF.IO/K5CZT).
Interests — internationalization strategy · firm performance · institutional quality in emerging markets · meta-analysis and multilevel modelling · research software and reproducibility · entrepreneurship education.
I review for the International Journal of Economics, Management and Accounting (IJEMA).
Releases are archived on Zenodo. The DOIs below are concept DOIs — each always resolves to the most recent version.
| Software | What it does | Archive |
|---|---|---|
| M-AIDA · app | Meta-Analysis Intelligent Data Assistant. Semi-automates effect-size extraction (r, t, F, β, p, N, CI) from academic PDFs through an LLM pipeline, with a human-in-the-loop verification dashboard and an immutable data-lock that exports a reproducible dataset for three-level meta-analysis. | 10.5281/zenodo.21850575 |
| BizOn · Bật Nghiệp · web · Google Play | A 3D claymorphism business simulation for entrepreneurship teaching. Student teams run firms across six rounds on a map of Vietnam, then expand abroad in BizOn Global, whose I-P Lab mode simulates the internationalization–performance relationship. | 10.5281/zenodo.21592241 |
| EnQuiz · web · Google Play | Offline-first bilingual revision app for an undergraduate entrepreneurship course: a 300-question bank, timed mock exams, immediate explanations, and an importer that matches a pasted question paper to its answer key. No framework, no build step, no server; learner data never leaves the browser. | 10.5281/zenodo.21850735 |
M-AIDA's dissertation-cited deposit of v7.1.1 stays separately published at 10.5281/zenodo.21282516 and always resolves to that frozen version.
Two WebGL scenes built for International Business teaching, each archived under its own DOI and also installed as an exhibit on the personal site.
| Artefact | What it is | Archive |
|---|---|---|
| Le Bureau de Hương | An offline 3D research office with a mode-of-entry board, used to walk students through the entry-mode decision. | 10.5281/zenodo.22971293 |
| Le Domaine de Hương | An interactive 3D scholar's estate — eight districts standing for the parts of a research programme, walkable on foot, by bicycle or by sampan. | 10.5281/zenodo.23539409 |
Open courseware, course by course. Everything below runs in a browser with no account and no install.
| Course | Courseware |
|---|---|
| Econometrics | Gravity Lab |
| Research Methods in Economics | M-AIDA |
| Business Performance Analysis | CVP Studio · CMR Lab |
| International Business | Brand Passport · Brand Passport 3D · FDI Factory · Gravity Lab · Le Bureau de Hương |
| Business Simulation | BizOn · Durian Passport |
| Entrepreneurship & New Venture Creation | EnQuiz |
| Communication & Document Drafting | ComDraft |
The full index, in English, Vietnamese and French, lives at
jemappellehuong.com — source in
Je-mappelle-Huong. Plain
HTML, CSS and JavaScript; installable and fully usable offline; no third-party
script beyond an aggregate view counter.
Every artefact above carries a CITATION.cff, so GitHub's Cite this repository
button and the Zenodo record agree. Cite the concept DOI for a work as a whole, or
a version DOI when an exact build matters.
For the research itself, please cite the manuscript rather than this profile. Work in progress is listed on jemappellehuong.com and on ORCID.
Mekong Delta, Vietnam · UTC+07:00 · thuyhuongctu@gmail.com