To identify best and valuable customers for a durable goods company by analysing the customer needs, wants & develop marketing strategies to retain them and invest in the right customer category to increase company profits. Implement Customer LifetTime Value (CLTV) in order to distinguish customer based on their potential lifetime profits, thus invest in long term customer relationship strategy for the customer segments.

• Customer segmentation using RFM and K-means • Customer Lifetime value • Targeting customers based on data driven insights