churn means customers leaving a company at an unusually higher rate and So we want to understand what the problem is and to assess and address that problem.

• 10 thousand is a tiny number for this bank.
• This bank has millions of customers,
• This fictional bank operates in Europe and three countries France, Spain, and Germany.
• Sample of 10 thousand customers and they measured six months ago

• We'll check who of the customers left and who of those customers stayed
• for a lot of customers centric organization means value