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Entrepreneurial marketing professional with over 8 years of expertise in Sales, Social…
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Mawin Xu shared thisLooking forward to this session at #DMEXCO26! 📍 If you're looking to understand how creator communities and video turn fleeting attention into lasting brand loyalty, don't miss Palina Rojinski, Riccardo Simonetti, and Robin Schulze on Center Stage tomorrow (Sept 23, 4:30 PM). If you're attending the expo, let's grab a coffee or chat!Mawin Xu shared thisWhat turns attention into real connection? 🤳 In a world of fast-moving feeds and fragmented attention, fandom shows what lasting connection can look like. At #DMEXCO26, Palina Rojinski and Riccardo Simonetti take the stage to talk about Saus & Applaus, creator-driven communities and the power of video to turn attention into genuine connection. Together with Robin Schulze from Spotify, they’ll explore how brands can become an authentic part of the conversations that matter to their audiences. 📍 Center Stage 📅 September 23 🕐 4:30–4:50 PM Don't forget to save this session for your agenda! 🔗 Link in the first comment. #CreatorEconomy #InfluencerMarketing #Fandom #BrandMarketing
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Mawin Xu shared this🚀 Job Alert 🚀 Join our Customer Success team on a 12-month fixed-term basis! We’re looking for a proactive, strategic, and client-focused individual to join our band 🎶 You’ll play a crucial part in: ✅ Strategic planning & consultative selling ✅ Project management & campaign optimization ✅ Data-driven storytelling & revenue growth If you want to help shape how the world experiences music and podcasts, feel free to reach out! #Hiring #CustomerSuccess #Sales #MusicIndustry #PodcastingCustomer Success Manager , Germany - 12 Months Fixed Term | Life at SpotifyCustomer Success Manager , Germany - 12 Months Fixed Term | Life at Spotify
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Mawin Xu shared thisDie Ergebnisse des heute veröffentlichten Online Audio Monitors 2024 zeigen, dass Online Audio das dynamische Wachstumsmedium und Spotify dabei der Haupttreiber ist: - Mittlerweile nutzen zwei von drei Deutschen ab 14 Jahren (67%) Online-Audio-Angebote 📈 - Fast jeder von ihnen greift auf Musikstreamingdienste 🎸 zurück (66% aller Deutschen ab 14 Jahre). Dabei ist in jedem zweiten Fall Spotify die bevorzugte Plattform (50%), bei den Unter-30-Jährigen sogar in drei von vier Fällen (75) 💚 - Die Anzahl der Podcast-Nutzenden steigt innerhalb eines Jahres um 20% auf 25 Mio 🎧 Jetzt hört jede/r dritte Deutsche (35%) solche Angebote zumindest selten. Bei den Unter-30-Jährigen ist es bereits jede/r Zweite (50%). - Spotify ist die Podcast-Plattform #️⃣1️⃣ in Deutschland - jeder Zweite (53%) hört hier seine Lieblingsshows. Bei den Unter-30-Jährigen sind es sogar 74% 🏆 - Neuer Spitzenreiter im Auto 🚘: Hier greifen erstmals mehr Personen, die überhaupt Online-Audio-Angebote hören, auf Musikstreaming zu (62%) als auf lineares Radio über UKW oder DAB+ (58%). Und jeder Fünfte von ihnen hört im Auto Podcasts (+28% innerhalb eines Jahres). Diese Fakten und noch viele mehr gibt es im neuen Online Audio Monitor 2024. ➡ https://lnkd.in/e5-BfTmA
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Mawin Xu shared this📣 All Ears und All Music Friday - Die Spotify Summits kehren 2024 zurück! 🗓️ Seid am 18. und 19. April 2024 in den Wilhelm Hallen in Berlin dabei, wenn es wieder heißt: All Ears und All Music Friday! Wir freuen uns auf zwei Tage Panels, Keynotes, Workshops und Networking rund um die Zukunft der Podcast- und Musikindustrie. Der Ticketvorverkauf für beide Events startet in Kürze - inklusive einer limitierten Anzahl von Early Bird Tickets - also stay tuned! Wir freuen uns auf euch! #allmusicfriday #allears #spotify
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Mawin Xu shared this💡 Did you know that nearly half of all global Spotify users are Gen Z (A18-24)? In this year’s Culture Next report, we explore how young Fans and creators connect with and shape culture on Spotify, and how Brands can tap into these insights to create more relevant campaigns. Link below for the full report 👇
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Mawin Xu shared this📊 Wir haben ganz neu Spotify Ad Analytics gelauncht – eine komplette Measurement-Lösung für Marken und Agenturen, die die Wirkung ihrer Ads messen wollen. Von Branding bis Performance, jetzt kannst du alle Werbeformate über Musik und Podcasts hinweg in einer Plattform tracken und auch mehr Insights über Attribution gewinnen. Und alles kostenlos. Mehr dazu hier: https://lnkd.in/eAcuVpJG #spotify #spotifyadanalytics #measurement
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Mawin Xu shared this📣 Spotify now has 515M Monthly Active Users! Highlights from Q1 show Spotify continues to develop its global product offering for brands and advertisers of all sizes and our research reveals further evidence that digital audio is a sound marketing investment for advertisers. Here are the top highlights from Q1, with a focus on opportunities for advertisers on Spotify: https://lnkd.in/gqgQ9SnA #spotify #audioadvertising
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Mawin Xu shared thisIn just two weeks, OMR returns to Hamburg and Spotify will be there! 🎶 📍Visit our booth [A4 F04] to find out how digital audio impacts our bodies and minds throughout the day, and how Spotify's advertising solutions can drive real results for your brand in 2023 and beyond. 👇 Click here to register for our Masterclasses: How audio engagement gets under your skin - and into your ads: https://t.ly/JKND How to measure your audio and podcast ads on Spotify? https://t.ly/APUN #OMR23 #SonicScience #SpotifyOMR
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Mawin Xu shared thisCTA-Karten sind da 🎉 Unsere interaktiven Podcast Ads bieten Werbetreibenden in Deutschland jetzt eine neue Möglichkeit, Podcast-Hörer*innen zu erreichen. Klick dich durch unsere Digital Experience und erfahre von Bill & Tom Kaulitz, wie CTA-Karten die Performance deiner Podcast Ads steigern: https://lnkd.in/gEKMiGS6 #spotifypodcast #podcastadvertising
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Mawin Xu liked thisMawin Xu liked thisNoch mehr Flexibilität für unsere Disney+ Kundinnen und Kunden in Österreich: Ab November bieten wir die Abo-Option „Standard mit Werbung“ an. Damit schaffen wir noch mehr Auswahl, damit alle die für sie passende Möglichkeit finden, unsere Geschichten zu streamen. 📺 Ob großartige Serien wie FXs „The Bear“ und „Grey's Anatomy“, Kinohits wie Disney und Pixars „Toy Story 5“ oder viele weitere Highlights, die bald auf Disney+ starten werden: Unser Angebot wächst stetig weiter. Ich freue mich sehr, dass wir das bald in Österreich auch in einer werbefinanzierten Option anbieten können! Danke an alle Teams, die an diesem Projekt arbeiten und Disney+ einem weiter wachsendem Publikum zugänglich machen. 🚀 PS: Trefft das Team auf der DMEXCO!! #DisneyPlus #Streaming #AdTier #Österreich #DMEXCO
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Mawin Xu liked thisStill figuring out your DMEXCO schedule? Let me make it easy: this session is a must-watch. 👇 📍 Center Stage 📅 September 23 🕐 4:30 – 4:50 PM I'll be there too! So if you spot me, come say hi or swing by the Spotify booth 🎶 Looking forward to connecting with clients and partners throughout the event! 🙌Mawin Xu liked thisWhat turns attention into real connection? 🤳 In a world of fast-moving feeds and fragmented attention, fandom shows what lasting connection can look like. At #DMEXCO26, Palina Rojinski and Riccardo Simonetti take the stage to talk about Saus & Applaus, creator-driven communities and the power of video to turn attention into genuine connection. Together with Robin Schulze from Spotify, they’ll explore how brands can become an authentic part of the conversations that matter to their audiences. 📍 Center Stage 📅 September 23 🕐 4:30–4:50 PM Don't forget to save this session for your agenda! 🔗 Link in the first comment. #CreatorEconomy #InfluencerMarketing #Fandom #BrandMarketing
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Mawin Xu liked thisMawin Xu liked thisSpotify will of course also be in Cologne next week. I looked at the presentation of our our booth and general setup yesterday and I am beyond excited. Trust me when I tell you, it will be worth a visit. We also put together quite a full program. Thank you Verena Gruendel and Gian-Marco Spinosa and the teams around you to getting us setup and ready. Here are a few highlights you should try to make sure to attend: Wednesday, 23 September 🎧 16:30–16:50 | Centre Stage: "Saus & Applaus" takes the Main Stage - Palina Rojinski & Riccardo Simonetti and myself for an insightful chat on fandom and culture. 💡 17:00–17:30 | Masterclass: Creative Lab with Tobias Masur & Shohei Hashimoto diving deep into #creativity, #GenZ & #AI. 🎧 17:30–18:00 | IAB Masterclass: Nina Wüst, Daniela Kursawe, Frank Kretzschmar, Dr. Lars Peters and myselfbreak down the 2026 #OnlineAudioMonitor study & brand perspectives. 📊 Thursday, 24 September 🎤 11:00–11:20 | Media Stage: Spotify #Keynote with Jenny Haggard exploring #CultureNext,#GenZ & the power of #Fandom. 🔊 🤝 13:00–13:30 | Creator Stage: Panel with Nadin Rabaa unpacks the State of the #Community #Economy. 💰 Most importantly, DMEXCO is a place to discuss and connect, so really looking forward to be seeing Jennifer Treiber-Ruckenbrod Giuseppe Fiordispina Maike Abel Steve Plesker Christoph Pietsch Stefan Mölling Frank Nolte Jannis Poestges Alma Lipa Ulrich Klenke Daniel Jäger Timucin Güzey Jan Leiskau Baerbel Egli-Unckrich Uwe Roschmann Alexander Jentzsch Dr. Nikos Kotalakidis Goetz Trillhaas Elvin Altun Noyan Selin Sahin Ucar Tamer Batan and so many more... Drop a comment or send a message if you're around. See you in Cologne! DMEXCO - Digital Marketing Expo & Conference hashtag#lifeatspotify 💚
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Mawin Xu liked thisGroßes Kino für alle Disney+ Abonnentinnen und Abonnenten 🎬 🍿 Mit dem neuen „Disney+ Kino Dienstag“ starten wir mit unserem Partner CinemaxX Entertainment GmbH & Co. KG eine attraktive Kooperation: Ab sofort erhalten Disney+ Abonnentinnen und Abonnenten jeden Dienstag für €10 ein Kinoticket, eine kleine Portion Popcorn und ein Softgetränk – einlösbar in allen deutschen CinemaxX-Standorten für aktuelle Kinofilme im Verleih von The Walt Disney Company. Dazu gehören alle Filme von #Disney #Marvel #Pixar #Lucasfilm #20thCenturyFox und #FoxSearchlight. Das “Disney+ Kino Dienstag” Angebot gilt für bis zu zwei Vorteilspakete pro Woche pro Disney+ Account und umfasst alle Vorstellungen, Platzkategorien und Säle. Diese Initiative verbindet Streaming und Kino auf attraktive Weise, und schafft jeden Dienstag ein niedrigschwelliges Angebot und einen echten Mehrwert für unsere treuen Fans. Ein ganz großes Dankeschön geht an alle beteiligten Disney-Teams und natürlich an CinemaxX Entertainment GmbH & Co. KG für die großartige, partnerschaftliche Zusammenarbeit und die engagierte Umsetzung! #DisneyPlus #CinemaxX #KinoDienstag #Kino
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Mawin Xu liked thisMawin Xu liked thisEvery year I think this stage can't get any cooler. Every year they prove me wrong. What 2,000 people saw in Berlin yesterday was months of work. Congratulations to all the keynote speakers who found their own way to enjoy it: Philipp, Marianne and Christina They say never meet your heroes. I kindly disagree.. Arda and Fabio are incredible characters : ) This is one of the most beautiful productions I get to be part of (well done once again insglück Gesellschaft für Markeninszenierung mbH 😍 😍 ) Thank you to the YouTube team for all the fun 🙏🏼 Sandra, Linn, Adrian, Schahin, Laura-Sophie, Svenja and many many more 🤝
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Mawin Xu liked thisMawin Xu liked this🚀 It’s that time of the year again — the digital community is heading to Cologne, and #DMEXCO 2026 is right around the corner! 💫 Here are a few highlights you definitely don't want to miss on your agenda: Wednesday, 23 September 🎧 16:30–16:50 | Centre Stage: "Saus & Applaus" takes the Main Stage -join Robin Schulze, Palina Rojinski & Riccardo Simonetti for an insightful chat on fandom and culture. 🤩 🎧 17:00–17:30 | Masterclass: Creative Lab with Tobias Masur & Shohei Hashimoto diving deep into #creativity, #GenZ & #AI. 💡 🎧 17:30–18:00 | IAB Masterclass: Robin Schulze & Dr. Lars Peters break down the 2026 #OnlineAudioMonitor study & brand perspectives. 📊 Thursday, 24 September 🎤 11:00–11:20 | Media Stage: Spotify #Keynote with Jenny Haggard exploring #CultureNext, #GenZ & the power of #Fandom. 🔊 🤝 13:00–13:30 | Creator Stage: Panel with Nadin Rabaa unpacks the State of the #Community #Economy. 💰 🙋♀️ Are you attending this year? I’d love to connect, swap fresh ideas, and catch up in person. Drop a comment or send a message if you're around. See you in Cologne! DMEXCO - Digital Marketing Expo & Conference #lifeatspotify 💚
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Mawin Xu liked thisMawin Xu liked thisIch freue mich sehr auf die #DMEXCO in diesem Jahr und hoffe auf viele neue und bekannte Gesichter. Wen von euch kann ich dort sehen? 🤙 Wir haben wieder einige spannende Insights und Themen im Köcher. Versprochen! 💚
Experience
Education
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Hochschule für Technik und Wirtschaft Berlin
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Activities and Societies: Member of HTW Motorsport Formula Student Team
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Licenses & Certifications
Volunteer Experience
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Organization & Planning
Techstars Startup Weekend
- 2 months
Volunteered to assist in organizing Santa Barbara's 4th Startup Weekend, where over 300 entrepreneurs collaborate to develop and launch a startup business within 54 hours.
Honors & Awards
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Outstanding International Student
Wickes High School
Languages
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German
Native or bilingual proficiency
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English
Native or bilingual proficiency
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Chinese
Limited working proficiency
Recommendations received
3 people have recommended Mawin
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Laure Sauteraud
A few weeks ago, before taking some time off, I spoke with Karsten Zunke at ADZINE - MARKETING. TECH. MEDIA. about how AI is changing product discovery, evaluation and choice. We discussed how discovery in AI-powered conversations is more than an awareness moment. It can become a measurable performance opportunity, reaching consumers while their needs and preferences are still taking shape. With ChatGPT Ads expanding into Europe, this feels especially relevant. The newly added markets create an opportunity for brands to go live with ChatGPT Ads through Criteo and connect with consumers earlier in their decision-making journey. The customer journey is becoming more conversational and less linear. People may start with a need, problem or goal rather than a specific product or brand. For advertisers, relevance matters more than simply competing for visibility or keywords. The opportunity is to connect useful recommendations with measurable outcomes, from new customer acquisition to incremental revenue. Read the full interview here and DM me if you’re interested in running an ad campaign on ChatGPT: https://lnkd.in/ej4tiYZu #PerformanceMarketing #DigitalAdvertising #ChatGPTAds
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