Chris Milde Lodde

Today is my last day at CLARK 👋👋👋 I have decided to leave CLARK after 10 amazing years to spend more time with my family and friends in the coming months and recharge. Looking back, our journey has been an incredible adventure. We started with nothing, but a grand idea: Building the leading digital insurance broker in Europe. Fast forward and we have 600 amazing CLARKees in 5 countries serving almost a million customers ✅ Contrary to other industries, customers are usually not super-excited to think/act on their insurances. The task of winning customers' trust has been a great challenge and pleasure for me as CLARK's Chief Marketing Officer and CEO International. I would like to sincerely thank our customers, all current and former CLARKees, our investors and partners for the connections we built 🙏 As the last CLARK Founder leaving the business, I am excited for Benedikt Kalteier to lead CLARK to a grand future together with his amazing executive team: Balázs Gáti Christer Schulz-Gärtner Daniel Steinhoff Vicky Van Asbroeck Joshua Sargent. I couldn't think of a better team for this task, you rock 🚀 "Special Mentions" - My co-founders Dr. Christopher Oster, Dr. Marco Adelt, Steffen Glomb. Guys, it has been such a pleasure. - Jan Beckers thanks for the first investment in CLARK and relentless pushing. - Ramin Niroumand You have been such an avid supporter and opening up your network to us. - Dr. Carolin Gabor Thanks for your thoughtful guidance. - Lena Kleinwechter CLARK's first marketing rockstar, winning the first customers for us. - Michael Gackstatter it has been so much fun to work on Conversion improvements and drive ROI. - Marc Kern "Mr Wolf": It is insane how much you got done. - Adam Felesky You led CLARKs Series B round and have been such an important supporter for CLARK for years. - Eric Martineau-Fortin and Nicholas Stocks Thank you for your long-lasting investment and greatly appreciated advice over the years. - Christian Stein Thanks for all your thoughtful support. - Frank Strauß you are dearly missed. - Simon Alfter Where to start.. You built and managed all of CLARKs marketing channels. It has been nothing short of amazing to see your journey. - Wiktor Stopa my friend, you made Germany's TVs shine with our ads and your vision. - Tobias Maximilian Hess you made our promotion channel come to scale. - Dustin Dillenburg wow, you started as an intern when we had little means in the company and grew into a leader role, handling millions of Euros. Impressive. - Tahnee Laternser von Cramm you can be so proud: From nothing you created Europe's leading digital insurance brand. It has been a pleasure. - Timothy Perchey The most growth focussed guy on the internet ;-) Thanks for your relentless drive and building our growth engine. - Christina von Beckerath from starting CLARKs podcast channel to boosting PR mentions to building CLARKs internal comms. You have contributed so much. continued in comments...

🇦🇹 CLARK launched its operations in Austria in 2020 with a “start-up within in a start-up” mentality. The Marketing team in Austria was a one-person-show run by Anais Marianovski. Imagine! One person running the marketing for a whole country, that’s what I call a true “Can Do” attitude and real start-up style! This year, Anais recruited the talented Patrizia Bartolini and Nikolaus U. into her team, so we can accelerate our success. One really cool achievement is that this year we have partnered with many great brands to give millions of people access to our digital insurance solution: Miles & More, Lidl Österreich, N26, AutoScout24 and Billa, great to be making business with you! 🚀 Anais and her team increased our customer intake by 40% year over year and reduced customer acquisition cost by 60%. What a massive “win”! 💙 A big shoutout and thank you to Anais Marianovski and the whole team for making our Marketing story in Austria a success! #marketing #austria #insurtech #market #startup

🎙️Danke, dass ich bei eurem eccelerate Podcast “Masters of the Digital Universe” dabei sein durfte, Lennard Grewe! Die Aufnahme im Studio in München hat mir sehr viel Spaß gemacht – ich hoffe, allen Zuhörer:innen geht es beim Anhören der Folge genauso! 🚀 Wer schon immer wissen wollte, was ich alles dank CLARK gelernt habe, was unser schnelles digitales Wachstum in einer analogen Industrie getrieben hat und wie unsere Zukunftspläne aussehen, erfährt das im Podcast – viel Spaß beim Reinhören!

It‘s a wrap! 🎉 Last week, the quarterly Marketing team meet-up finally took place face-to-face again after a period of online meet-ups due to the pandemic. At the meet-up we celebrated what we achieved as a team so far. Together, we recapped Q2 and we had a look at the objectives of Q3 that just began. We also did some brainstorming sessions with awesome results for our new campaign that will launch soon - stay tuned! But not only did we work together efficiently, team building was also a core part of the meet-up. In doing so, the whole team did a boat tour on the Spree that was lots of fun, before enjoying some delicious tapas in the evening. The meet-up was a great success and I am looking forward to everything that the future holds for CLARK, as well as to every challenge we might face - because I know my team will rock it! 💙 #CLARK #marketingmeetup #teambuilding

Last week was a real highlight for the CLARK team and myself: After a two-year-long break, the OMR Festival finally opened its doors again – quite a surreal, but very much appreciated and inspiring experience. 🚀 I really enjoyed attending many exciting talks on all marketing-related topics together with the other 70,000 attendees and exchanging views on where we are headed next! 💡 A huge shout-out goes to Dani Solà Lagares and Amit Chougule, two of my CLARK colleagues who held a Masterclass together with Salesforce on how we deliver a unified customer experience! It's always great to see our team in action – and I'm looking forward to next year's #OMR festival already. #CLARK #Salesforce #Marketing #vision

🙊 I must confess, among the Gorillas users in Munich, I am certainly one of the more active ones. It's by far my favorite instant food supplier and I am more than excited that Gorillas and CLARK became marketing partners this month. 👇 If you paid attention, you might have seen our CLARK ads in your Gorillas app, in your email inbox, or on your screen as a push notification. But what's so special about this campaign❓ We thought it was time to reward not only the new Gorillas customers but the loyal ones - to which I would count myself. They got a 15€ Gorillas voucher once they have downloaded the CLARK app and completed the short demand check. The results were impressive: New customers came as quickly as my last Gorillas order! Big shoutout to Clara Haidinger from our Partners & Promotions team, who got the project up and running in the shortest possible time. 🎉 It's great to see how two unicorns serve one customer group - excited for more things to come! 🦍 💙 #GorillasXCLARK #partnership #campaign

🚀 Nearly two months after the launch of our CLARK brand campaign “Komm mal CLARK” (loosely translated: “Get your s#@t together with CLARK”) we are seeing fantastic results. 👨🏽‍🦱👩🏼‍🦰 Our latest market research shows that by now an incredible 40 percent of our core target group “Young Professionals” know CLARK. In a room with 10 Young Professionals – 4 know CLARK! 🚲 This is an amazing result of our “Komm mal CLARK” campaign, which is currently running across TV, Out of Home, and digital channels. The campaign was conceptualized with Jung von Matt and focuses on our app’s benefits for our customers: from insurance cost reduction and access to the best tariffs in the market to better financial security by having the right insurance for each individual’s life situation. #marketing #BrandAwareness #KommMalCLARK

📈 Sometimes 1% is enough. 💡 That's what I learned when reading "Atomic Habits" by James Clear: It is amazing what effect constant small changes and habits have in the long run. If you think about it, a 1% improvement is often hardly noticeable at first – but if you improve by 1% every day, you will have improved 37x at the end of the year!  🚴 One example is the British cycling team, which back in 2003 at that time had only won one gold medal almost 100 years before. Their new sports director Dave Brailsford believed in aggregating marginal gains and applied this strategy in every possible area. For example, he hired a surgeon to show all the riders how to wash their hands to avoid colds. He also had the inside walls of the bike truck painted white in order to find every tiny speck of dust that could possibly affect the performance of those sensitive racing bikes. Through hundreds of minimal changes like these, success came faster than expected: after only five years, the British team won 60% of the gold medals at the Olympics! 💙 This principle is something we also apply at CLARK: We do not plan for steps that are too big, but instead we try to improve consistently and on a daily basis. And by doing so we are able to achieve maximum effects with minimal changes. ❓ So what's your 1% change? #bookreview #leadership #personaldevelopment

🥳 New year, new faces! Welcome Philipp Lies as Director Marketing Communications at CLARK. 📈 In 2021, we grew our aided brand awareness to a tremendous 32% through great campaigns created by Tahnee Laternser and delivered by Timothy Perchey and their teams. Philipp is joining us to act as the responsible person between the performance and brand teams to further increase the value of our brand while staying efficient with our budget. 🧔🏻 Philipp has been a passionate marketer for 11+ years – many of them spent at ERGO Group AG where he worked as Head of Brand Management and spent time in Germany, China, and India. In one of our conversations, he told me: “I am completely fascinated by both CLARK making it easy to get properly insured and its young brand, which is definitely standing out from the traditional insurance market.”  💙 Welcome on board, Philipp. We are excited for our joint journey! #MeetTheTeam #Marketing #DirectorMarketingCommunications #NewJoiner