Inside/VC hat dies direkt geteilt
Emil is live. Last Monday I joined Antler ONE. Seven days later, Tomer and I are on v3. We've been building and getting on calls. Over 70 conversations with some of the best creators and media companies so far. Those conversations changed the product twice. We started with an intelligence layer, then built a whole newsletter OS. But people kept asking: “Why can't you just run the whole thing for us?” So that's what Emil does. Give us your ad creative and budget. We find the newsletters, book the placements, track performance and report back. I've run Inside/VC for 20 months. Nearly every sponsor asked: “How do I know this will work?” Pretty good question tbh. I'd send screenshots of open rates, clicks and previous campaigns. At Peec AI, I was the one buying placements. I spent weeks digging through beehiiv, Substack, Kit and independent sites, comparing media kits and chasing rates. Once the campaigns finished, I still had to pull the results together (you really don't want to see those excel sheets hahah) That's what we built Emil to fix. Last week alone, our AI analyzed over 61,000 newsletter editions. We look at where your competitors advertise, which newsletters they book again, and how those audiences fit your brand. Repeat bookings are especially interesting. You can't see a competitor's ROI, but you can see where they keep spending. We use that alongside content and audience data to find suitable placements for your budget. Then we handle rates, availability, booking and scheduling. You get one invoice. We also track the campaign and analyze the results, so you know which placements performed best and where we'd recommend spending next. No monthly retainer. Our fee is 3.5% of your ad budget, included in it, not added on top. I wouldn't call us an agency killer. But if your agency bills you thousands to find newsletters, chase bookings and put the results in a deck, we should talk. Buying newsletter ads? Tell me your budget and who you're trying to reach. You get a campaign plan back. Writing a newsletter? Joining is free. Add your channels and we'll match you with sponsors. Week one done. Let's see what week two looks like. -> https://getemil.ai/ PS: The Tomer story is coming this week. I know, I promised.