Huge congrats to our Creative Studio for landing second place at the Higgsfield AI x ADWEEK Adathon, up against global agencies and production houses. The brief was a fully AI-produced ad, and they nailed it. 🥈 Big shoutout to Helen Broering, Viola Vogel, Nishant John, Nico Inverardi, João Caetano, Anastassia Saromova and Dmitrii Tikhonov. 💚
🥈 Second place in the Higgsfield x ADWEEK Adathon goes to Taxfix! Their in-house Creative Studio in Berlin went from idea to finished film in just 10 business days. Half that time went into ideation, finding a refreshing, fun concept for a tax brand. The team put particular care into the characters, locations, and prompts. They also explored camera movements and perspectives that would have been difficult to achieve in a traditional production, including a shot through a door’s peephole and a dog vomiting directly into the camera. When a direction wasn’t working, they started over rather than endlessly tweaking a shot they weren’t happy with. Huge congratulations to Helen Broering, Viola Vogel, Nishant John, Nico Inverardi, João Caetano, Anastassia Saromova and Dmitrii Tikhonov on taking second place. Watch their film below 🎬