Emarsys

#DMEXCO2026 - two days, one clear verdict from the industry. We came to Cologne with a message: autonomous marketing isn't a roadmap item; it's available now. And the conversations at every turn confirmed it. Highlights from our two days: At our masterclass with Adler Mannheim, we showed what fan engagement looks like when unified data and AI work together. Personalized, real-time, and genuinely individual at scale. Together with our Partners Google and Sinch, we explored RCS as the next channel for customer engagement: branded, interactive, measurable. The future of mobile messaging is richer than SMS ever was. Day 1 closed with a rooftop terrace event alongside our partner valantic, with even deeper insights on Adler and power plays on how the 8x ice hockey champion turns engagement into lasting loyalty. The kind of evening where the best conversations happen. On Day 2, the Grand Jury closed the show. CMOs of Brands like Douglas, Nespresso, BMW, and the DMEXCO audience voted on the #1 marketing trend heading into 2027. Four trends, one winner: 🥇 "Aim for positive customer experiences that are shared" — 72 points. That result didn't surprise us. It validated us. Unique, positive, shareable customer experiences are exactly what the SAP Engagement Cloud Autonomous Marketing & Engagement is built to deliver. The broader signal from #DMEXCO2026 was consistent: AI hype is out, proof is in. Marketers want measurable outcomes, trusted data, and AI that drives real business value. We couldn't agree more. Thank you to every customer, partner, and marketer who spent time with us. See you next year. DMEXCO - Digital Marketing Expo & Conference #SAPEngagementCloud #AutonomousMarketing

Last week, we hosted Engage with SAP Hong Kong - two stats set the tone for the whole day: 78% of brands think they're personalizing. Only 30% of customers agree. Leaders from Fotomax, Tam Jai International, Swire Hotels, Shell, and Manulife joined the conversation to unpack what customer loyalty really looks like in the AI era, and the gap between what brands think they're delivering and what customers actually feel. A few key takeaways from the day: 🔹 The average Hongkonger belongs to 15 loyalty programmes - Nobody needs a 16th; they need relevance. 🔹 Customers don't see channels or departments - They see one brand, one journey. 🔹 AI isn't the loyalty strategy. It is the unlock. The fundamentals are still relevance, trust, and knowing when to just... leave people alone. Thank you to Campaign Asia-Pacific for co-hosting, and to all our speakers for such an honest, practical conversation!

The best recognition comes from the people who use your product every day. That's why these G2 Fall 2026 Leader badges mean so much. From email deliverability to personalization, loyalty, and analytics, SAP Engagement Cloud has been recognized by the enterprise marketers who rely on it. Their reviews say it better than we can, so we've shared a few in the blog. Read them here 👉 https://bit.ly/4rx514H

🔍 Where is revenue quietly leaking out of your customer journey? Across targeting, fulfillment, ticket routing, and sales handoffs, friction and missing signals add up. Most organizations can't see where they're losing ground — or where the next best opportunity is hiding. Join Julia Knutti and Megan Hostetler at SAP Connect for an interactive workshop on building your Autonomous CX strategy. You'll: ✅ Map friction points and missing signals across the customer journey ✅ Pinpoint where revenue gets stuck and why ✅ See how AI assistants can close the gaps ✅ Leave with an actionable plan to advance your Autonomous CX strategy 📍 SAP Connect 🎤 Session CXP1653: Where's the revenue leak? Building your Autonomous CX strategy 📅 Wednesday, Oct 7 | 1:00 PM – 2:15 PM PDT https://lnkd.in/exHcgWdH #SAPConnect SAP Customer Experience

AI recommendations you can actually steer. Roland Horváth, Product Manager at SAP Engagement Cloud, walks through the AI-assisted Recommendation Center in under a minute. Shape the logic, drop it into brand-consistent email, and activate at scale. Dive into the rest of the latest Product Release: https://bit.ly/4cYHDH3

Reordering shouldn't require memory. But for most customers, it does. The fix isn't more data. It's getting the data you already have in front of the right team. Here's how you do it: https://bit.ly/4cuAKNw

Want to know where loyalty is heading? Personalisation is winning. Discounts are losing their grip. And AI has moved from novelty to a genuine influence on which brands customers stay with - and which they leave. Swipe through the key findings from the Global Customer Loyalty Index 2026, then get the full report in the comments 👇

Customer engagement is entering a new era. As AI continues to reshape how customers discover, evaluate and interact with brands, organisations need to rethink how they build meaningful relationships. In a recent Martechvibe interview, Varun Sharma, VP & Head of SAP CX – Middle East Africa, shares insights on what defines an engagement-first business, the challenges organisations face in CX transformation, and how AI Agents are influencing the future of customer engagement. Read the full article here: https://lnkd.in/eVaEeJD2 SAP SAP Customer Experience #SAPEngagementCloud #CustomerEngagement #AI

When peak season hits, AI won't fix a weak marketing strategy 🏈 More automation won't solve poor segmentation. Better targeting won't compensate for a weak proposition. As Mark Ritson argues, the fundamentals still matter, especially when the pressure is on. Get his 8 hottest takes from the AI Marketing Clinic👇 https://bit.ly/4wRfs3V

Open your bank statement. Now explain every purchase logically. You can't. Neither can Tom Goodwin, and he thinks that's exactly why brands matter more in the age of AI, not less. Catch Tom live at SAP Connect, Las Vegas or virtually: https://bit.ly/4xpX8Qy #SAPConnect