Iterable

Quitters Day isn’t the end, it’s your opportunity 🤔💪 This month, we’re spotlighting one of our partners, Modular Marketing, with insights from Jon Uland, Partner & Head of Operations, on why the unofficial second Friday in January—when most people abandon their New Year’s resolutions—is actually a powerful moment to re-engage. By identifying key “reset” moments in the customer lifecycle and responding to changes in engagement, Modular helps brands turn drop-offs into opportunities and habits into loyalty. Learn more about Iterable's partnership with Modular Marketing ⬇️ https://lnkd.in/eqcGJNY3 Learn more about Modular Marketing ⬇️  https://lnkd.in/eeErPHv2

With Gmail’s Gemini turning the inbox into an AI-powered assistant, “delivered” no longer means “seen.” 👀📬 Gmail’s Gemini is the newest gatekeeper in the email marketing universe, and they have declared that visibility is now earned through relevance, clarity, and trust. In our latest blog, Holly C., Director of Platform Product Marketing at Iterable, breaks down what this shift means for email marketers and how to adapt when AI decides what matters most. From writing email copy tailored for easy and accurate AI-powered summarization to building campaigns and formats that foster long-term engagement, here’s how you can stay visible in a Gemini-powered inbox. Read the full post on the blog ⬇️ https://lnkd.in/exZtwd4f

AI doesn’t fail because of prompts, it fails because of data 🤖 📊 Marketers overwhelmingly cite poor data quality as the #1 blocker to effective AI (56.3%). As AI agents scale, success depends less on clever prompting and far more on clean, connected, current data. This shift is also redefining personalization: ➡️ From static segments ➡️ To real-time contextual signals that matter in the moment AI is only as powerful as the data behind it, so marketers must position their brand to win with AI by getting context right first! 🚀

First, we’d like to thank our subscribers… for actually opting in 🏆✨ SMS consent isn’t just a box to check. It’s the foundation of trust, engagement, and long-term performance. Here’s what every marketer needs to know about collecting clear, compliant SMS opt-ins ⬇️ https://lnkd.in/e4wfXuBx

When you said “let’s circle back in January” and January actually showed up 🫣 We’re all back, we’re all behind, and we’re all pretending this is fine !! Productivity? Questionable. Drama? Guaranteed. 🏰✨

AI isn’t just a tool anymore, it completely rewired marketing in 2025 🛠️ In EMARKETER marketing leaders across the industry share the AI use cases that reshaped how teams plan, build, and optimize campaigns this year and where they’re placing their bets for 2026. Iterable CMO Priya Gill weighed in and highlighted the power of Iterable’s MCP Server, which goes beyond providing answers to take real action, reshaping how teams put AI to work and changing the speed and scale of marketing operations. Read the full article ⬇️ https://lnkd.in/enrhRgQa

What’s the most overlooked entry point to AI for marketers? Waiting for the perfect use case ⏸️⏳ In this clip, Erin Kelsh, VP of Messaging Solutions & Innovation at Merkle, shares why the smartest way to adopt AI is to start where you already are, on your native platform. From Iterable's Send-Time Optimization to AI-Powered Channel Selection, small, practical wins help teams build trust in AI and integrate it into their everyday workflows. Join us Jan 14 at 8 AM PT / 11 AM ET / 4 PM GMT for Step 4 of our webinar series: Put AI to Work with Human-Led Expertise and learn more about how to move faster, reduce manual work, and keep humans in control of strategy. Register now ⬇️ https://lnkd.in/eNBHMiVb

What if scale wasn’t an afterthought, but a product feature from day one? 🧠👀 Iterable CTO Samya D. sits down with Kalyan Nistala, Senior Director of Product at Twilio Segment, for a deep dive on how Segment builds for scale and for the future. In this episode, Samya and Kalyan discuss: ✨Why great products start by understanding customer pain points and building solutions ✨How Segment approaches scale as core functionality ✨The critical role of strong data foundations in enabling AI Tune in to Let’s Chat: How Twilio Segment Approaches Scale as a Product Feature and hear how Segment is preparing for a future where AI, context, and customer trust converge  ⬇️ https://lnkd.in/ep4Jzynw

Welcome to the first Monday of the new year (also known as actual New Year’s Day, because who takes it seriously until it’s a Monday anyway) 😉 A fresh calendar calls for fresh marketing intentions like working smarter, streamlining the busy work, and making room for the ideas that actually move the needle. Here’s to starting the year focused, efficient, and maybe even closing a few long-overdue tabs along the way! What goals are on your resolution list for 2026? Let us know ⬇️

New year, fresh start… and a ruthless inbox clean-out 🧹📥 The new year is a perfect time for people to review their subscriptions, cancel free trials they've forgotten about, trim unused apps, and streamline their digital lives. But for subscription brands, this moment can be dangerous or defining. With acquisition costs up 60% and budgets down 15%, growth no longer comes from chasing new signups. It comes from retaining the subscribers you already have by proving value early, personalizing in real-time, and staying relevant as user needs evolve. Read the full blog and learn how you can start the year strong with retention-led growth ⬇️ https://lnkd.in/esaRM4_d