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The Click Expectation Report: New Research on What Consumers Want vs. What They Get

New research from 1,500+ consumers, marketers, and creators reveals what makes a link worth clicking, and where link-in-bio strategies fall short.

Best Marketing Tools for Growth in 2026

Social Media

Best Social Media Marketing Tools for 2026

Digital Marketing

How to Drive Traffic to Your Website in 2026

Bitly News

The Click Expectation Report: New Research on What Consumers Want vs. What They Get

New research from 1,500+ consumers, marketers, and creators reveals what makes a link worth clicking, and where link-in-bio strategies fall short.

QR Codes

QR Codes for Finance and Banking: Practical Use Cases for 2026

Learn all about how to transform finance with secure, efficient QR Codes.

Digital Marketing

How to Create a Permanent QR Code That Keeps Working

Create a permanent QR Code that still works after you print it.

Digital Marketing

What Is a Link Alternate? A Practical Guide to rel=”alternate”

Decode link alternate markup and put multi-version URLs to work.

QR Codes

How Much Data Can a QR Code Store?

See QR Code data limits and when a short Dynamic QR Code works better.

Landing Pages

Best Link-in-bio Tools for Brands and Creators

Find the best link in bio tool for your goals—and build a hub that converts.

QR Codes

2026 Bitly QR Code Trends Report

Over 1.9 million QR Codes show us where scans are growing, who's creating them, and how businesses are making codes of their own.

Digital Marketing

What Is Paid Media? Definition, Types & Strategy

Paid media explained: channels, PESO, and how to measure what works.

Analytics

How to Track a Referral Link and Prove What’s Driving Your Clicks

See exactly which shares drive the clicks and signups behind your referral links.

2026 DATA

What Makes People Trust a Link? New Data Says It’s Not What You Think

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Financial Services

Getting Started Guide: Bitly for Financial Services

Analytics

The Marketing Visibility Report

Hospitality

Getting Started Guide: Bitly for Hospitality

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Analytics

4,000 Sign-Ups, One Source of Truth: How Hacking HR Tracks What Actually Works with Bitly

Hacking HR traded vanity metrics for real data. Bitly Links and QR Codes now power evidence-based decisions across a 2M-member community.

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The Click Expectation Report: New Research on What Consumers Want vs. What They Get

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Best Marketing Tools for Growth in 2026

Best Social Media Marketing Tools for 2026

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The Click Expectation Report: New Research on What Consumers Want vs. What They Get

QR Codes for Finance and Banking: Practical Use Cases for 2026

How to Create a Permanent QR Code That Keeps Working

What Is a Link Alternate? A Practical Guide to rel=”alternate”

How Much Data Can a QR Code Store?

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