ChatGPT messages every day
AI-assisted search and discovery have already become everyday behavior.
- AI Search Visibility
- Prompt Research
- Agent-Friendly Websites
- AI-Powered Bidding
- Zero-Click Search
- Topical Authority
[01]Problem
The way B2B buyers search
2.5B
58%
84%
4 of 5
The way B2B buyers search
and choose has changed
Buyers now research vendors across Google, AI answers, Reddit, YouTube, LinkedIn, G2, and other trusted sources. Ranking your own website is no longer enough to influence which brands they discover, trust, and shortlist.
Lower CTR with AI Overviews
Top-ranking organic results receive 58% fewer clicks when an AI Overview appears.
B2B SaaS CMOs use AI for vendor discovery
AI increasingly shapes which vendors buyers discover and consider.
Vendors shortlisted on day one
Buying teams begin their journey with most of their shortlist already formed.
[02]Stakes
If you’re not in the AI answer,
If you’re not in the AI answer,
you may never make the shortlist
AI is narrowing vendor discovery to a small set of recommendations. If your brand is absent from the sources shaping those answers, competitors gain the visibility, trust, and momentum.
“We were invisible in AI answers while competitors were being recommended by name. Six months in, we are the vendor buyers arrive already knowing.”
Marcus Feld
VP of Marketing, Series B SaaS
[03]System
AI visibility is built as a system, not a campaign
On-site authority
Strengthen the content, structure, internal links, and technical foundations that help search engines and AI understand your product.
Third-party placements
Earn relevant mentions across corporate blogs, industry websites, review platforms, and pages AI already trusts and cites.
Medium & LinkedIn
Publish high-intent articles through established profiles to build topical authority and trusted brand mentions.
Reddit communities
Build relevant communities, publish useful content, and earn natural brand mentions in conversations buyers already trust.
YouTube search
Turn high-intent buyer questions into a search-led video strategy, influencer partnerships, and content.
Measurement & validation
Track citations, visibility, and demand signals, then use the data to validate demand and refine every channel.
[04]Engagement
How we measure every engagement
We track early visibility signals from day one, then connect them to traffic, conversions, and qualified pipeline as the buying cycle progresses.
- Leading indicators High-intent prompt visibility
- Leading indicators Citations in AI answers
- Leading indicators Branded search demand
- Leading indicators Organic search performance
- Business outcomes Traffic from AI platforms
- Business outcomes AI-assisted conversions
- Business outcomes Self-reported AI attribution
- Business outcomes AI-influenced pipeline
[05]Approach
Built on assets that take years to earn
Cross-category B2B intelligence
AI answer behavior changes quickly and differs by category. We’ve built a working library of patterns that influence recommendations across B2B SaaS.
You apply what’s working now instead of funding months of trial and error.
Trusted accounts you can’t create today
Reddit and Medium reward history and genuine participation. We bring established profiles with real track records, plus communities we already understand and moderate.
That removes the 6–12 months it can take to build credibility from zero.
Publisher and partner relationships
Strong placements require more than budget. They depend on editorial fit, trusted relationships, and understanding what each publisher values.
We already have that context across corporate blogs, review platforms, and sources AI frequently cites.
[06]Case studies
Get a partner who cares as much as you.
Fixed-term sprints or on-going retainers, both with a focus on long-term partnerships.
TangoAI grew its AI visibility 2.3× in six months
We helped TangoAI strengthen its presence across the sources shaping AI recommendations and close the visibility gap with its category leader.
- Visibility measured in Peec AI
- 24 percentage-point increase
- Nearly reached the category leader
Favikon earned a recommendation in Google AI Mode
A high-intent article published on a trusted third-party platform became a cited source, helping Favikon appear among Google’s recommended B2B influencer marketing platforms.
- Targeted a high-intent category query
- Published through a trusted external source
- Featured among Google AI Mode recommendations
[07]Process
How we build an AI visibility system that compounds
Find where buyer demand and visibility overlap
We analyze your buyers, competitors, search performance, and current AI visibility to identify the questions and sources that matter most.
Audit GSC, GA4, Google Ads, and sales-call data
Analyze your ICP and key competitors
Map high-intent keywords, prompts, and citation targets
Identify on-site and off-site quick wins
Build the 90-day content and authority roadmap
Strengthen the signals AI already trusts
We execute the highest-impact on-site improvements, start publishing across relevant communities, and earn the first trusted third-party placements.
Implement priority on-site improvements
Publish the first Medium article
Start earning relevant Reddit mentions
Set up and seed a relevant Reddit community
Secure the first third-party placements
Turn growing authority into measurable visibility
We expand coverage across trusted sources, reinforce what is gaining traction, and measure which prompts, pages, and placements are moving.
Scale Reddit engagement and community publishing
Expand the Medium content series
Secure more third-party placements
Track changes in prompts, citations, and visibility
Review the first 90 days and plan the next quarter
Scale what is already working
We double down on the topics, sources, and channels producing citations, improve underperforming assets, and grow your share of AI recommendations.
Expand coverage across winning topics and sources
Refresh content and placements gaining traction
Improve or cut low-impact activity
Continue on-site and community optimization
Review performance and update the roadmap quarterly
[08]Pricing
Choose your 90-day AI visibility program
Every program combines strategy, execution, and measurement. Choose based on how much content and channel coverage you want us to own.
Included in every program
- Initial audit and 90-day roadmap
- Prompt, citation, and visibility tracking
- Monthly reporting
- 90-day performance review
Foundation
Full off-site execution (Reddit, Medium, third-party placements) + on-site recommendations
$6k / month
$18k total for 90 days
Every month at least - On-site roadmap and recommendations
- 1 Medium article
- 2 trusted third-party placements
- 10 relevant Reddit mentions
- 10 posts in your Reddit community
Growth
Most popularEverything in Foundation at higher volume, plus we write your on-site content (ready-to-publish drafts)
$9k / month
$27k total for 90 days
Every month at least - 6 on-site content pieces for AI search
- 2 Medium articles
- 4 trusted third-party placements
- 20 relevant Reddit mentions
- 20 posts in your Reddit community
Full Stack
Everything in Growth at higher scale plus YouTube: content plan, video production, and influencer alignment
$15k / month
$45k total for 90 days
Every month at least - 8 on-site content pieces for AI search
- 3 Medium articles
- 6 trusted third-party placements
- 30 relevant Reddit mentions
- 30 posts in your Reddit community
- 2 videos targeting high-intent prompts
FAQs
Classic SEO works to rank your own pages. AI visibility works to get your brand named inside the answer — and the model builds that answer from sources it already trusts, most of which are not your website.
So the work splits in two. On-site content and structure still matter, because they teach the model what your product is. But the mentions, reviews, and community threads it cites are what decide whether you appear at all.
The first 90 days build the foundation: the audit, the roadmap, the on-site fixes, the first placements and community activity. Early movement in prompt-level visibility usually shows inside that window.
Durable share of recommendations compounds over 6–12 months, because authority is cumulative — every citation makes the next one easier to earn.
We track leading indicators from day one — visibility on high-intent prompts, citations in AI answers, branded search demand, and organic performance — then connect them to traffic from AI platforms, AI-assisted conversions, self-reported attribution, and influenced pipeline.
Reporting is monthly, with a full performance review at the end of the first 90 days.
On Foundation, yes — we hand over the on-site roadmap and your team implements it, while we build authority off-site. On Growth and Full Stack we own the on-site content as well.
In every program we need access to your analytics, a subject-matter contact for review, and approval on anything published under your brand.
Because models cite them. Reddit threads and Medium articles show up repeatedly as sources behind B2B software answers, and both reward history rather than budget — a new account carries no weight.
We bring established profiles and communities we already understand, which removes the six to twelve months it takes to build that credibility from zero.
Yes. Book a gap audit and we will look at where your brand currently stands in AI answers for the questions your buyers actually ask, and which sources are shaping those answers today.
You can also reach us at ivan@b2bgaps.com or on LinkedIn.
Still have questions? Get in touch.