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Michaela Tan shared thisCrying on stage in front of hundreds of people was definitely not on my 2026 bingo card. 🥹 Taking home the B&T Women in Media Award for Social Media is a full-circle moment for me. I love this industry, so receiving this recognition means the world. Standing up there, my mind kept winding back to my early days moving to Australia. Between the steep learning curves, late nights, and building a life from scratch, moments like this make every single step of that journey worth it. To be recognised in a room packed with absolute powerhouses is something I will never take for granted. The real highlight of the night was sharing the stage with my work wife, Stephanie Theonas. Knowing how relentlessly hard she has worked for this made it a million times more special. I truly couldn't do what I do without her partnership, shared chaos, and constant support. A huge thank you to the women who inspire and lift me up daily: Shivani Maharaj and Grace Robinson. To the incredible clients and brand teams across L'Oréal Luxe. Working on these brands is a genuine dream come true. Thank you for constantly pushing us toward creativity and bold ideas. And to the guys who always have my back: Delwin Lim, Trent Peppercorn Daniels, Matt Stephens, Ryan Menezes, and Peter Vogel, who has believed in me from day one. This one is for my Women in Spam 🤳 WPP Media Australia & New Zealand
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Michaela Tan shared thisI’m honestly over the moon to be named a finalist in this year’s B&T Women in Media Awards for both Social Media and Rising Star! Looking through the shortlist and seeing my name next to so many talented women in our industry - including a few of my amazing colleagues at WPP Media & Wavemaker Australia & New Zealand is such a huge honour. Massive love to everyone who has cheered me on and helped me get to this point. Feeling very grateful! ❤️
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Michaela Tan shared thisFeeling incredibly grateful to be included in the B&T Women in Media Power List this year. It's especially meaningful to share this recognition with my amazing colleagues Shivani Maharaj, Grace Robinson and Angie Stonehouse. Congratulations to all the incredible women featured - it's a privilege to be included among such talented leaders. https://lnkd.in/g4Qr6JcmIt's HERE! B&T's Women In Media Power List LOOOOOOOONG List!It's HERE! B&T's Women In Media Power List LOOOOOOOONG List!
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Michaela Tan shared thisWhat an incredible partnership to bring to life! Witnessing YSL Beauty Light Club light up Laneway Festival as the Official Beauty Partner was a masterclass in cultural resonance. Across 3 cities, we teamed up with 60+ incredible creators to blend artistry and music into one high-impact experience! Florina Sadikay Tayla Baxter Caitlin Rooney Stephanie Theonas Cheska Acosta kavitraa paramaguruMichaela Tan shared thisFestival season in ANZ just turned up the volume. 🎶 This February, we brought the global momentum of the YSL Beauty Light Club to life across ANZ - debuting its electrifying tour as the Official Beauty Partner of Laneway Festival. As one of the region's most cultural defining platforms - attracting a highly engaged Gen Z audience - Laneway was the perfect stage to express YSL Beauty's bold, daring and subversive spirit at scale. And we didn't just show up - we created heat. 🔥 From immersive brand experiences to artistry moments and high-impact visibility, we built true cultural presence. Anticipation built before gates opened, energy peaked on the ground, and the conversation continued well beyond the final set. Music is a powerful gateway to the next gen - and BLC allows us to embed ourselves into culture in a way that feels authentic, immersive and unforgettable. Most importantly, this was powered by an extraordinary team. Their ambition, creativity and relentless drive turned a partnership into a true cultural moment. What they ignited this summer extends far beyond the festival stage - building meaningful brand affinity and fueling the next chapter of growth for YSL Beauty across ANZ. Incredibly proud of this team and the impact they continue to make Rinku Manek, Ellie Powell, Tavonga Nzenza-Grant, Tayla Baxter, Caitlin Rooney, Claire Donovan, Jack Ryan, Sophie Caruso, Laura Dixon, Nandan Bhat, Bianca Downward, Jeannie Cho, Samantha Caddy, Danielle Lagos, Stephanie Tieppo Olivia Lafontaine. With special thanks to our partners Mike Edkins, Lauren B., Ria Georgian, Alice Rodgers, Stephanie Theonas, Michaela Tan, Oliver Wisniewski, Darby Kitchin, Lucy Nickels, Tim Kindler and dear Zone and DMI teams Bianca Taiwo, Gia LIEU, Katarzyna Rak, Mercedes Marchán, Pe Ching Yee, Mimmi Musiala for your steadfast trust and support. The stage is set for what’s next. See you on tour! 💄 #YSLBeauty, #BeautyLightClub, #Loreal
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Michaela Tan shared this✨ AiMCO – Australian Influencer Marketing Council Summit: What a Day! ✨ I’m still buzzing from a day diving deep into the creator marketing space! The insights were elite and the speakers were phenomenal Here’s the cheat sheet of what I learned: 🤳 For the Creators • Manifest the Ambassadorship: Don’t wait for the contract. Post like you’re already an ambassador, tag the brands, and own the niche. • Think Longevity: Think series-based content that keeps your audience hooked for the long haul. 📈 The Content Formula • Data-Led, Creative-Fed: Analyse what’s winning, then double down. Let the data points guide your next big creative leap. • Entertain & Earn: The line is disappearing - content is now a seamless blend of entertainment and commerce. 🌏 Real Representation • The Disability Gap: People with disabilities represent 20% of AU buying power, yet they’re still largely ignored in ads. It’s time for brands to bridge this gap. 💃 Reclaiming the 45+ Female Consumer • Specialist Focus: This demographic follows experts, not just "influencers." • More Than a Label: She isn't just a "mum" or "grandma"- she’s a woman in her own right. • Celebrate the Now: Stop trying to make her look younger; celebrate exactly where she is today. Such an inspiring day of growth! Trent Peppercorn Daniels Shivani Maharaj Peter Vogel Julia Ruess Grace Robinson Patrick Whitnall Zoë Everett Stephanie Theonas
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Michaela Tan posted thisWPP Beauty Tech Labs is on the hunt for a Social & Influencer Executive who lives and breathes creators, culture and beauty! You’ll work across the Professional Products Division with iconic haircare brands like Kérastase, Redken, and L’Oréal Professionnel. If you're Melbourne based, have proven experience in influencer marketing, a sharp eye for social trends, and a passion for beauty, we want to hear from you! Please reach out directly to express interest or for more information. #beauty #loreal #influencermarketing
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Michaela Tan shared thisWE'RE HIRING: Influencer Management Roles The word's out; WPP Beauty Tech Labs is the official Advocacy and Influencer agency for the entire L'Oréal Groupe of brands in ANZ. This is a landmark partnership, and we're hand-picking the best talent to join our team. We're seeking exceptional Influencer Managers and Executives to join our Sydney or Melbourne office. These roles have been highly sought after, offering unparalleled opportunities to work with leading beauty brands and shape the future of influencer marketing. If you have a proven track record of success in influencer marketing and a passion for the beauty industry, we'd love to hear from you. Due to the high volume of interest, we're prioritizing direct recommendations. You can reach out directly to me for job descriptions and to express your interest.Michaela Tan shared thisSome fantastic news to start the week! GroupM are thrilled to share that L’Oréal has appointed WPP Beauty Tech Labs as its Advocacy and Influencer Agency across Australia and New Zealand, consolidating work for all 32 of its iconic brands, including CeraVe, La Roche-Posay, L’Oréal Paris, Kiehl’s, YSL, Lancôme, NYX, Maybelline, Redken, under one agency. WPP Beauty Tech Labs has been created to consolidate L’Oréal’s influencer activity and redefine how its brands engage with influencers and creators, and leverages the best talent, technology and expertise from across the WPP network bringing together the best capabilities from Wavemaker, GroupM and Ogilvy PR to deliver that promise. Speaking on the appointment, GroupM Australia & New Zealand CEO Aimee Buchanan, says: “Wavemaker has worked on the L’Oreal media business since 2021, and we are thrilled to expand our remit with them into the fast-growing world of influencer marketing.” To read more, click here: https://lnkd.in/dDMjr8ad #NextEraMedia #WPPBeautyTechLabs #LOréal Shivani Maharaj, Trent Peppercorn Daniels, Aimee Buchanan, Peter Vogel, Georgia Hack, Matt Hofmeyer, L'Oréal , Ogilvy Australia, Michaela Tan, Wavemaker Australia & New Zealand
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Michaela Tan shared thisWe're officially L'Oréal's ANZ Advocacy & Influencer Marketing agency! This milestone has been over a year in the making, and we couldn't be prouder. Our incredible WPP village dared to dream big, worked relentlessly, and brought this vision to life. We've been diving headfirst into the world of 32 phenomenal brands across Australia and New Zealand – and what a ride it's been! Working on YSL, Lancome, Prada Beauty, Armani, Kiehl's and IT Cosmetics – these truly are dream brands, with dream clients, and an amazing DREAM TEAM making it all happen. #WPPBeautyTechLabs #LorealANZ #LorealMichaela Tan shared thisSome fantastic news to start the week! GroupM are thrilled to share that L’Oréal has appointed WPP Beauty Tech Labs as its Advocacy and Influencer Agency across Australia and New Zealand, consolidating work for all 32 of its iconic brands, including CeraVe, La Roche-Posay, L’Oréal Paris, Kiehl’s, YSL, Lancôme, NYX, Maybelline, Redken, under one agency. WPP Beauty Tech Labs has been created to consolidate L’Oréal’s influencer activity and redefine how its brands engage with influencers and creators, and leverages the best talent, technology and expertise from across the WPP network bringing together the best capabilities from Wavemaker, GroupM and Ogilvy PR to deliver that promise. Speaking on the appointment, GroupM Australia & New Zealand CEO Aimee Buchanan, says: “Wavemaker has worked on the L’Oreal media business since 2021, and we are thrilled to expand our remit with them into the fast-growing world of influencer marketing.” To read more, click here: https://lnkd.in/dDMjr8ad #NextEraMedia #WPPBeautyTechLabs #LOréal Shivani Maharaj, Trent Peppercorn Daniels, Aimee Buchanan, Peter Vogel, Georgia Hack, Matt Hofmeyer, L'Oréal , Ogilvy Australia, Michaela Tan, Wavemaker Australia & New Zealand
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Michaela Tan shared thisI'm beyond grateful to be named one of B&T’s 30 Under 30 winners in the Agency Sales / Account Management category! My journey at GroupM Australia & New Zealand has been an absolute whirlwind – four years, two countries, three cities, and a front-row seat to the incredible rise of creator marketing. To be recognised in this space alongside the best in the media biz is a true honour. This wouldn't have been possible without the amazing support I've received throughout my career. Huge thanks to my phenomenal The Goat Agency team, Matt Stephens, Ryan Menezes, Catherine Hinchley, Shivani Maharaj, Max Thorley, Nick Henderson and so many others! I'm so lucky to be surrounded by such inspiring people who push me to grow every day. Thank you all! 🙏
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Welcome to the team Cathy!
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Michaela Tan reacted on thisMichaela Tan reacted on thisLast Friday, we celebrated three incredible women whose impact is felt in our business every day through their craft and the role they play in shaping our teams. Congratulations to Stephanie Theonas and Michaela Tan from WPP Media OpenBeautyLab, and EssenceMediacom's Katherine Pochroj, for their recognition at the 2026 B&T Women in Media Awards. Stephanie, Michaela and KP took home awards in the Agency Sales/Account Management, Social Media and Media Planner/Buyer categories, respectively, which is a wonderful reflection of the breadth of talent, expertise and leadership across WPP Media. #LimitlessPotential #WomeninMedia Stephanie Theonas, Michaela Tan, Katherine Pochroj, Aimee Buchanan, Maria Grivas, Peter Vogel, Pippa Berlocher, EssenceMediacom Australia & New Zealand, Mindshare Australia & New Zealand, Wavemaker Australia & New Zealand, B&T
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Michaela Tan reacted on thisI thought I was f**king it all up. I stood on stage infront of 100's of people at the B&T Women in Media Awards. I'd never MC'ed an evening event before and I was very conscious that I was 30, YES 30, awards away from getting everyone to the dancefloor. After all, girls just want to have fun right!? The room was noisy and all the was racing through my mind was 'these women SO bloody hard to be recognised for this award and this moment, they deserve to be heard'. So I made the decision to speed through what I was meant to say and just tell everyone to shut up. As someone who has a desperate need to be liked, my inner critic was in overdrive: 'You are not adding any value' 'You are not reading the script, B&T will not be happy' 'People are going to think you are so rude' Alongside this was the coach in my head who I have been working on for a long while 'Chloe, it's ok you've tried to read the room and react to what is needed in this moment, you can only deal with the information and situation you have infront of you - it is going to be ok'. And it was. I jumped off stage to a sea of people congratulating me on the approach. 'You are iconic' 'I want to be you when I grow up' 'this is a really hard gig, you are the best MC I've met' WOW. Thank you to all the lovely people who took the time to shut my inner critic up. She really wasn't welcome at an event which was all about celebrating women anyway! Congratulations to every single finalist and winner - YOU ARE AMAZING! #BTWIM
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Michaela Tan reacted on thisWhat an incredible seven months! 🎓✨ I’m so grateful to have been part of the Bizadvisor Key Account Management Course alongside such a fantastic group of people. I went into the course knowing I had a lot to learn, but I don’t think I realised just how much it would challenge me, both professionally and personally. I was pushed well outside of my comfort zone and really threw my full self into the experience. From learning so many integral Key Account Management skills to putting them into practice through our case studies, I’ve taken away so much that I know I’ll continue to use throughout my career. A huge thank you to Kelly Smith for being such a fantastic leader throughout the course. Your knowledge, insight and personable approach made such a difference. You created an environment where everyone felt encouraged to challenge themselves, develop their skills and get the most out of the experience. I’m incredibly grateful for everything you’ve taught us. I truly believe this course will shape my career journey and has given me skills, confidence and perspective that I’ll continue to build on for years to come. And to my amazing cohort, it has been so special learning alongside you all. I can’t wait to see the incredible things each of you goes on to achieve. I have no doubt we’ll all be staying connected and cheering each other on along the way. ❤️ Feeling very proud and grateful for the experience, and excited to see where all of these new skills take us! ✨Michaela Tan reacted on thisCongratulations to the September 2026 graduates of the Bizadvisor Key Account Management Course! 🎓 Over the past seven months, I’ve watched you all lean into your personal development, challenge yourselves and put new skills into practice. Your final case studies were a fantastic demonstration of just how far you have come. Thank you for being such a great cohort. It has been a pleasure working with you, and I look forward to following your career journeys, celebrating your successes and, of course, staying in touch. Well done — you should be very proud of what you’ve achieved! 👏 Vishwanath Edula Claire Miller Molly Davy Dylan Smyth-kirk Miriam Harris Brooke Woolford Isaac Leung @mathew freeman Alcoli Cao
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Michaela Tan reacted on thisMichaela Tan reacted on thisHuge congratulations to our winners at the B&T Women in Media Awards 2026: 🏆 Stephanie Theonas | WPP Media OpenBeautyLab (L’Oreal) 🏆 Michaela Tan | WPP Media OpenBeautyLab (L’Oreal) 🏆 Katherine Pochroj | WPP Media EssenceMediacom And to Rose Herceg, Aimee Buchanan, Maria Grivas, Pippa Berlocher and Kirsty Muddle – recognised on the B&T Women in Media Power List 2026. Thoroughly deserved.👏 Link in comments 👇 #WomenInMedia #BandT #ANZ
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Michaela Tan liked thisMichaela Tan liked thisThis is where I thank my past self for thinking about my future self and submitting a photo for the B&T Women in Media Awards that’s half decent (perhaps the strapless dress was a miss but hey ho, let's go with it!) Because, yes people, I’m going to be on a giant billboard! And if I wasn’t already a thousand percent stoked at how awesome it is that I was awarded Champion of Change at said B&T Women in Media Awards, I am now next-level excited, impressed and amazed that I’ll be featured on the billboards of the M2 motorway. What a joy for your journey, folks. The winning just keeps giving, and I am here for it and forever grateful. Thank you QMS and B&T. You guys know how to truly make women feel truly celebrated, seen and special! 👏🙏🏼👌 This is beyond 🚀 #WomenInMediaAwards #ChampionOfChange #WomenInMedia #QMS #B&T
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Michaela Tan reacted on thisMichaela Tan reacted on this
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Michaela Tan reacted on thisMichaela Tan reacted on thisA huge congratulations to Stephanie Theonas and Michaela Tan on their wins at the 2026 B&T Women in Media Awards! Stephanie took home the Agency Sales / Account Management award, recognising the incredible work she's doing across influencer marketing. Beyond the work itself, Steph is always generous with her time and knowledge, whether she's mentoring team members, supporting graduates or helping emerging creators find their footing in the industry. Michaela was recognised in the Social Media category, celebrating the impact she's had building and growing our influencer marketing offering from the ground up. She's passionate about creating opportunities for others and has been a driving force behind initiatives that champion diversity, representation and the next generation of talent. We're lucky to have both of these women on our team, and it's fantastic to see them recognised for the difference they make every day. #PositiveProvocation #WomeninMedia Stephanie Theonas, Michaela Tan, Peter Vogel, Ian Edwards, Daniel Isaac, Susan Lyons, Kevin Kivi, James Hier, Philippa Wainiqolo, Daniel Mitchell, WPP Media Australia & New Zealand, B&T
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