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Emma Hopgood reposted thisEmirates Premium Economy just got even better....🔥 And Australian press are loving it!
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Emma Hopgood reposted thisEmma Hopgood reposted thisWe are hiring! We are on the lookout for an Account Director with a creative, culture-first approach to communications. You get a buzz from identifying the pulses that are about to break into popular culture - and using them to spark ideas brands will want to own. At Burson, we bring together exceptional talent and industry-leading clients to drive real impact. I promise you - we are a vibe! If you want to know more, drop me a line. 💡 Gemma Hudson Michelle Hutton Bill Collier Marcha van den Heuvel Emma Hopgood Catriona Curran Hayley Debernardi Amelia Tipping Clare Willenberg
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Emma Hopgood shared thisWe're hiring at Burson Australia 💛 In an exciting phase of growth, we've got a number of opportunities to become a Burson Person across our Consumer, Corporate and Finance teams. We're on the lookout for talented people who are passionate about communications, reputation, storytelling and creating meaningful impact for clients. If you're interested, or know someone who might be a great fit, send me a DM! https://lnkd.in/g2zv2Aw3 #Hiring #Communications #PublicRelations #CorporateAffairs #ConsumerPR #Burson #WPP
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Emma Hopgood reposted thisEmma Hopgood reposted this🦁 PR Agency of the Year. The standard we set. The bar we keep raising. Burson has been named PR Agency of the Year at the Cannes Lions International Festival of Creativity. Thank you to every team and every Burson person across our global network. This one’s for you. 💛🏆 #PRAgencyOfTheYear #Burson #CannesLions2026 📸 : Camillia Dass
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Emma Hopgood reposted thisEmma Hopgood reposted thisVisibility without believability is exposure without influence. Burson's latest report, "The Credibility Paradox," takes the GEO conversation from visibility to believability and shows business leaders how to build proof systems that make AI-generated narratives credible to the audiences that matter. 🌍55,000+ believability forecasts. 🏢85 companies. ✨7 AI platforms. Read The Credibility Paradox today: https://lnkd.in/ezhkfiyx
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Emma Hopgood reposted thisEmma Hopgood reposted this✨ Hiring: Senior Account Executive (Corporate) – Sydney We’re looking for a Senior Account Executive to join the Corporate team at Burson. This role is a great step for someone who already has a solid grounding in corporate comms and is looking to build out their experience across more integrated work. You’ll get exposure across a mix of corporate, paid, social and earned, working on campaigns that sit across reputation, media and digital. 💡 We’re especially keen to connect with people who bring strength across: Social & Influence | AI & Digital | Data & Intelligence It’s a really good opportunity to keep developing your skillset, take on more ownership, and work closely with a supportive senior team. If you’re thinking about your next move (or just curious), feel free to reach out 😊 Marcha van den Heuvel Jessie Gogan Anna O'Sullivan Harry Orme Connor Parker Emma Hopgood Bill Collier Catriona Curran Roisin Nagle Hayley Debernardi George Biggs Nicholas Tan Amelia Tipping Shaina Bobat Michael Rhydderch #Hiring #CorporateCommunications #SydneyJobs #PRCareers #Burson #OneBurson
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Emma Hopgood reposted thisEmma Hopgood reposted this✨ Hiring: Account Manager (Corpsumer) – Sydney We’re on the lookout for an Account Manager to join the team at Burson, working across a really nice mix of B2B + B2C clients. This is a great role for someone who enjoys sitting across both worlds, blending corporate thinking with consumer execution, and delivering integrated work that lands. You’ll be working across campaigns that span earned, social and content, with a strong focus on using data and insights to shape smarter work. 💡We’re especially keen to connect with people who bring strength across: Social & Influence | Data & Intelligence | AI & Digital If you enjoy variety in your work, like getting into the detail but also thinking bigger picture, and want to keep building across integrated comms . If you’re open to a chat (or just curious), feel free to reach out 😊 Marcha van den Heuvel Jessie Gogan Anna O'Sullivan Connor Parker Emma Hopgood Harry Orme Bill Collier Catriona Curran Roisin Nagle Hayley Debernardi George Biggs Amelia Tipping Nicholas Tan Shaina Bobat #Hiring #AccountManager #ConsumerPR #CorporateCommunications #SydneyJobs #PRCareer #DataDriven #Burson #OneBurson
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Emma Hopgood reposted thisEmma Hopgood reposted thisMy first LinkedIn post — and I can't think of a better first post than celebrating the launch of the 2026 ASUS Consumer range at our recent Discover Incredible event. We’ve officially brought the “Incredible” innovations unveiled at CES earlier this year to Australia and New Zealand — and it’s been rewarding to see them come to life locally. Leading the lineup is the second generation ASUS Zenbook DUO, which has somehow become even more impressive, shaped by real consumer feedback. We’ve also expanded our dual-screen category into gaming, with the ROG Zephyrus DUO giving gamers even more ways to do what they love, across more screens. While the products are incredible, the real heroes are the teams behind the scenes — from those capturing the moments to those working tirelessly to bring everything together. A huge thank you to the April5 - Brand Experience Agency and Burson teams for their expertise and partnership in delivering such a successful launch. Emma Hopgood Betsy Brandon James Heath Jessie Gogan And finally, a special shoutout to the ASUS Marketing team — your vision, creativity, and dedication made this event possible. Excited for what’s ahead 🚀 Stephanie Lee Candice Chen Kristian Kraft Serina Lam Rhys Christensen Bradley Howe ASUS
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Emma Hopgood reposted thisEmma Hopgood reposted thisEmirates is proud to announce its new tennis ambassador, Aryna Sabalenka. The world's number one tennis champion will join the airline in delivering legendary tennis events at future Grand Slams. Read more: https://emirat.es/AbMIGH
Emma Hopgood commented on a post
2mo
She’s here!!! ❤️
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Emma Hopgood liked thisEmma Hopgood liked thisNext stop Washington, D.C. and then New York! ✈️🇺🇸 Excited to be departing today for the 2026 Dunn Street US Engagement Mission. As global economic landscapes shift, understanding the intersection of international trade, policy, and political strategy is more vital than ever. I can't wait to bring these insights back home.
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Emma Hopgood liked thisEmma Hopgood liked thisI recently had the pleasure of judging the PRIME Awards, and it was a great reminder that health comms is anything but boring. There’s sometimes a perception that the constraints of the sector leave little room for creativity, but the work I saw proved otherwise - with plenty of original thinking, smart strategy and, importantly, creativity with a purpose. It’s also exciting to see Burson shortlisted in two categories: Best Public Health Initiative and Best Use of Data for Magnif-eye, delivered in partnership with VML and Word of Mouth Digital. Magnif-eye tackles childhood myopia by turning something already in parents’ pockets - their camera roll - into an accessible pre-diagnostic tool, helping provide the personal proof needed to encourage earlier action. And just to clarify, I didn’t judge either of the categories we’re shortlisted in! Huge congratulations to all the finalists - the standard was incredibly impressive. Bring on the night of nights! 👏 Jessie Gogan Bill Collier
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Emma Hopgood liked thisEmma Hopgood liked thisSo pleased to continue be a part of the PRWeek UK Women in PR mentoring scheme this year. Let’s do it, Annie Hedges! Thank you Clara Biu Ishtar Schneider Anikka Weerasinghe for leading such a brilliant programme (and for having me in it)
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Emma Hopgood liked thisEmma Hopgood liked thisLast Friday, I closed my chapter at PayPal. 🙏 After more than six and a half years, I’m incredibly grateful for everything we built - bringing PayPal to life where it matters most: with merchants, customers, partners and the people who make it all happen. A few moments I’ll keep with me: • Moving from the UK and the thrills of the office for two weeks, pre-lockdown. • Launching PayPal Pay in 4 + Braintree Global • The glorious PayPal Melbourne Fashion Festival • The amazing partnerships brought to life across retail • And, most importantly, the relationships that will outlast any one campaign! The through-line for me was always the same: solving real problems for merchants and their customers, and seeing those ideas come to life in the real world. 🌏 None of it happens alone. Peter, Alison, Nadia, Caitlin and so many others - thank you for the trust, the hard conversations, the laughs and the wins landed. Proud of what we built. Even prouder of who I built it with. Special shoutout to Gavin, PayPal’s talented engineers and the wider Enterprise team! 👏 Onwards.
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Emma Hopgood liked thisEmma Hopgood liked thisSharpie is proud to be the Official Marker of the NBL 🏀🖊️ As the new NBL season tips off this weekend, we're excited to connect fans with the moments that matter most. It's a natural fit for the brand that reinforces Sharpie's role at the intersection of creativity and sport; from signing autographs to signing new contracts and embracing the creativity and culture that surrounds basketball. This partnership gives us the opportunity to connect with a highly engaged audience through one of Australia's fastest growing sports, leveraging sport not just as a media platform, but as a live demonstration of product performance. Fans will see Sharpie throughout the season, from in-game integrations and digital content to sampling and experiential activations that put the product directly into their hands. As always, thanks to my team Katie Duthie & Tarin Olivier and the team at the NBL for activating this partnership. Here's to a big season ahead. #Sharpie #NBL #SportsMarketing #BrandPartnerships #Basketball #CreativityMeetsSport #OfficialMarkerOfTheNBL
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Emma Hopgood liked thisEmma Hopgood liked thisI’m happy to share that I’m starting a new position as Head of You Beauty at Mamamia! Very excited to be back in the land of a)podcasting and b) beauty! Feeling lucky to get to work with such a talented + welcoming team, CC: Leigh Campbell Kelly McCarren Ruth Devine Nicolle Stuart 💅🏻
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Emma Hopgood liked thisEmma Hopgood liked thisAfter 6 incredible months travelling Asia I’m now ready to return to the work force. It was the most rewarding and fulfilling experience, something I’ve wanted to do for years. Here are 6 things I learnt in my 6 months of travel. Appreciation - I am so lucky and proud to call Australia/NZ home. Travelling really gave me perspective on how good we have it here in Australia and NZ in comparison to some other parts of the world. Problem solving - Things don’t always go to plan, especially in a foreign country where you don’t speak the language. Keeping calm and focused in a stressful situation is the most effective way to get through it. Flexibility - We missed trains, buses and took the wrong turns but just rolled with the punches. Respect - Showing respect varies between countries and cultures. Understanding and using the right etiquette goes a long way! Communication - Spending 6 months travelling with your partner requires effective communication and compromise. Keeping calm and communicating clearly is key to avoid misunderstandings. Compassion - We met so many kind, compassionate people on our travels. People who were willing to go out of their way to help us when we needed it. A little bit of kindness can make a huge impact on people. I’m excited to be back in Brisbane and ready to put my skills into action! Im open to any opportunity which aligns with my experience in leadership and management. Please reach out if you know of any suitable positions. #management #leadership #jobopportunities #recruitement #opentowork
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Emma Hopgood reacted on this💛💛💛Emma Hopgood reacted on thisCongratulations to Orla Moran on her appointment as UK Chief Client Officer! 👏 With nearly two decades’ experience navigating complex client engagements across sectors from FMCG to pharmaceuticals, Orla brings deep expertise to her new role. She has managed some of the agency’s longest-standing client relationships and led multidisciplinary teams to deliver high-impact international campaigns. 🌍 As Simon Redfern, CEO of Burson UK, notes, “Orla is a brilliant client leader and trusted adviser to many of our clients. She has a real instinct for understanding what they need, building strong relationships and spotting where we can bring more of Burson to help them. As Chief Client Officer, she will focus on delivering the very best of Burson’s innovative capabilities, to identify new opportunities for growth and drive transformative results for our clients. I’m delighted to have her leading this charge for us in the UK.” Read more here💡:
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