![[Logo] Clear Channel Outdoor](https://assets.asana.biz/transform/57b3a272-a288-49e5-8e79-a9f59914fddd/clear-channel-outdoor-logo?io=transform:fill,width:256&format=webp)
![[Logo] Living Spaces](https://assets.asana.biz/transform/81ffeed8-ab09-414d-8596-34b701bb43f4/living-spaces-logo?io=transform:fill,width:256&format=webp)
![[Logo] NCAA](https://assets.asana.biz/transform/6c11934b-a266-41e6-bef9-bff4082d8f8f/ncaa-logo?io=transform:fill,width:256&format=webp)
Use Cases
Built for the work that defines marketing
![[Teams - Marketing] Content planning (image)](https://assets.asana.biz/transform/306574c7-5e32-4f78-a194-a71e75ea9b7f/marketing-content-mid-fi?io=transform:fill,width:2560&format=webp)
Launch campaigns on time, every time
The Campaign Coordinator AI Teammate creates timelines, briefs, and workstreams
Agentic workflows automatically monitor cross-channel readiness
Launch smarter with all your team’s historical context preserved
Explore templates
![[Templates] Campaign management plan template banner image](https://assets.asana.biz/transform/d0762c4d-c7d8-49bc-823b-4b93513e6b48/Template_CampaignMgmt_Thumb?io=transform:fill,width:2560&format=webp)
![[Templates] Creative Requests (Card image)](https://assets.asana.biz/transform/963f258c-f2d0-4281-a9ff-b2244ee2e670/Template_CreativeReq_Thumb?io=transform:fill,width:2560&format=webp)
![[Templates] Editorial Calendar (Card image)](https://assets.asana.biz/transform/5fac5de2-17f6-4d69-8cd3-091a887a24bd/TG23-web-thumbnail-042-editorial-resource-management-static-2x?io=transform:fill,width:2560&format=webp)
![[Templates] Event planning (Card image)](https://assets.asana.biz/transform/78e1727d-905a-4ee5-baa6-9dd141f5a3c6/Template_EventPlan_Thumb?io=transform:fill,width:2560&format=webp)
![[Templates] Social Media Calendar (Card)](https://assets.asana.biz/transform/3d20dd82-f67c-47be-a595-0d0019ee7e98/Social-media-calendar-m?io=transform:fill,width:2560&format=webp)
![[Templates] Agency Collaboration (card image)](https://assets.asana.biz/transform/f289a866-6162-4b01-9f42-13fdb9147144/TG23-web-hero-047-implementation-plan-thumbnail-2x?io=transform:fill,width:2560&format=webp)
![[Templates] Product launch (card image)](https://assets.asana.biz/transform/d0767f76-b214-4852-9055-85259f5dcd32/Template_ProdLaunch_Thumb?io=transform:fill,width:2560&format=webp)
![[Templates] Creative Asset Feedback and Approval (card image)](https://assets.asana.biz/transform/c768a28c-822f-420f-93f9-f2eea4c93780/TG23-web-thumbnail-032-bill-of-materials-static-2x?io=transform:fill,width:2560&format=webp)
Meet your AI Teammates
Agents purpose-built for marketing, running inside your workflows and getting smarter over time.
How COS accelerated campaign production by 90% in Asana
Every new campaign at COS required up to 14 hours of manual setup built from scratch. By agentifying intake and project generation in Asana, they eliminated 90% of campaign setup time and doubled their asset output, delivering twice the campaigns with the same team every season.
Marketing resources
Asana for Marketing
The operating system for human-agent marketing teams
See how leading marketing teams are launching faster with Asana.
Still have questions? We have answers.
Asana helps coordinate marketing campaigns by allowing you to manage campaign timelines, assets, tasks, and cross‑team collaboration using custom projects, smart workflows, timelines, and goal alignment. Check out the Asana Forum to see how other marketers use Asana to tie work to revenue.
There are templates for content planning. Marketing templates support content calendars, campaign management, creative production, production launches, and more.
You can track campaign ROI by monitoring performance and tracking ROI in real time using custom formulas, reporting dashboards, and AI-generated insights.
To request creative assets, use AI-powered intake to automatically triage creative requests and capture and structure key information upfront. Asana is popular software for creative agencies that keeps briefs, files, feedback, and approvals organized throughout projects and campaigns.
You can automate approval workflows using AI-powered workflows to automatically route assets to the right people at the right time, based on the prompts and guidance you provide.
Cross‑channel planning is managed by using custom views, portfolios, and rules to plan multi‑channel launches and align multiple different work streams.
You can schedule social media posts in Asana using Calendar view and integrations with apps like Buffer and Hootsuite to plan and track posts.
To centralize campaign assets, you can organize them within projects or portfolios, with dedicated sections or custom fields for easy tracking. With smart workflows, you can also automate asset reviews and approvals - all in one place.
You can track deliverables across teams using tasks, status updates, and dashboards to help track PR, design, and copywriting progress across departments.
To run marketing retrospectives, use templates to run retrospectives, collect feedback via Forms, and set goals for improvement.
Try Asana for free
The only platform that can support your company at any scale.