If you need to convince someone – your boss, your team, your family, or also yourself – then explain that going to a conference isn’t just another trip away from “real work.” No, this is the real work: investing in your craft, your connections, your growth.
Matthias nails why should go to events …like, say, Web Day Out.
There’s something magical about walking into a conference venue in the morning. The hum of first conversations, the smell of coffee, the anticipation, and the smiling faces. And the unspoken feeling that we all belong here, that we are here for the same reason: because we care about the same things and we all have, in some way or another, built our lives around the Web.