Heritage is more than what we inherit. It’s what we choose to carry forward. 💙 From the stories, traditions and values passed down to us, to the freedom and opportunities we build for those who come next, our heritage continues to shape who we are and what we leave behind. This Heritage Day, we celebrate the past, the present and the future we are building together. #InItWithYou #HeritageDay26
About us
At Liberty we believe that knowledge shared can change people's realities, every day. Since 1957 we’ve grown from being a South African life insurer to a Pan-African financial services company, offering asset management, investment and insurance solutions. We work with you to make your one day possible through a group of outstanding people who give our clients the tools and advice needed to achieve financial freedom. Our team is online between 08h00 and 17h00, Monday to Friday.
- Website
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http://www.liberty.co.za
External link for Liberty Group South Africa
- Industry
- Insurance
- Company size
- 5,001-10,000 employees
- Headquarters
- Braamfontein, Gauteng
- Type
- Public Company
- Founded
- 1956
- Specialties
- Life, Investment, Health, Business, Properties, and Advice
Locations
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Primary
Get directions
1 Ameshoff Street,
Braamfontein, Gauteng 2001, ZA
Employees at Liberty Group South Africa
Updates
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The wait is over. The winners are in. Get ready for great music, unforgettable performances and a whole lot of good vibes. Congratulations to our Standard Bank Joy of Jazz Festival ticket winners! To everyone who entered, thank you for joining in and sharing the artists you’re most excited to see. #InItWithYou #HumansWelcome
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Some traditions are passed down. Others are gathered around. Every potjie tells a story. Every gathering adds another chapter. One day, this potjie will bring friends, family and future generations together… just like it does today. Protect what you love, for who you love with a Will and the Liberty Legacy Protection Plan. Create a Will: https://bit.ly/4gwU9jf #InItWithYou
Liberty Group
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Jazz lovers. Music lovers. 🎵 Just-here-for-the-vibe lovers. All welcome. We're giving 2 lucky humans the chance to experience the magic of Jazz live at the Standard Bank Joy of Jazz Festival!🎷 Tell us which artist you’re most looking forward to watching at the Standard Bank Joy of Jazz Festival and you could win 1 of 2 double tickets. 🎟️ Your comment = your entry. Winners announced 23rd September. Ts & Cs apply: https://bit.ly/4reqL5b #InItWithYou #HumansWelcome
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In 2025, one in every three claims submitted were from women. Over half of all female cancer claims at Liberty are for breast cancer. Depression, anxiety, and burnout are leading reasons women claim on income protection. Because the risks women face are real, and they deserve real financial protection. Is your cover working as hard as you do? Read more here: https://lnkd.in/eerfUP2q #InItWithYou #WomensHealth #FinancialFreedom
Liberty Group
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Today, it’s a matric dance. A necklace. A beautiful dress. A proud smile. One day, that necklace will remind her of far more than one special evening. They’ll remind her of every sacrifice. Every encouragement. Every “You’ve got this.” Because behind every milestone is a someone whose love helped make it possible. Protect what you love, for who you love with a Will and the Liberty Legacy Protection Plan. Create a Will: https://bit.ly/4gwU9jf #InItWithYou
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Because you taught him more than how to use a spanner. You taught resilience. Responsibility. Patience. And how to face life’s unexpected moments with confidence. Protect what you love, for who you love with a Will and the Liberty Legacy Protection Plan. Create a Will: https://bit.ly/4gwU9jf #InItWithYou
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The greatest things we pass on aren’t always the things we can hold. Sometimes it’s the traditions. The memories. The GEES that brings a family together. Because some things become more valuable with time. Not because they’re rare. Because every generation adds another memory. Protect what you love, for who you love with a Will and the Liberty Legacy Protection Plan. Create a Will: https://bit.ly/4gwU9jf #InItWithYou
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As the insurance industry continues to evolve; trust, responsible governance and consumer protection remain fundamental. Yvonne Perumal shares her valuable insights on navigating these priorities while embracing innovation and new technologies. Read the full BusinessTech interview. #InItWithYou
Yvonne Perumal is the Head of Legal at Standard Bank’s Insurance and Asset Management Business Unit and leads legal functions across Liberty’s insurance and asset management businesses. https://lnkd.in/dJ665Fjs
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There is no single picture of what it means to be financially resilient. Over the past month, four women have opened up about the financial realities behind their households: the decisions they make today, the futures they are planning for and the lessons that have shaped the way they think about money. Their circumstances are different, but each knows that financial confidence grows from understanding what you have, what it needs to do and what you are building towards. That is the story behind Women CFO. Women already making the calls, asking the difficult questions and accounting for the numbers that shape their lives. #InItWithYou #WomenHouseholdCFO