Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Turn Streaming Viewers Into Customers With OTT/CTV Advertising Services
Capture your market’s attention with OTT/CTV advertising services that include advanced audience targeting, premium ad placements across top streaming networks, and ROI tracking tied directly to revenue. Partner with WebFX to reach your audience where they’re streaming — and turn impressions into measurable business results.
What do our OTT/CTV advertising services include?
With OTT and connected tv advertising, your business can advertise on some of the biggest streaming services, from NBC Today to A&E, and use advanced targeting settings to ensure your ads reach the right users.
Targeting options
Targeting options
Your business can use the following targeting options:
- Addressable: Use GPS data and internal address lists to create a hyper-targeted audience.
- Behavioral: Use keywords, online behavior, and context to reach new audience members.
- Demographic: Use location, income, and more to target more than 125 million U.S. households.
Performance analytics
Performance analytics
Access all the metrics you need to evaluate a campaign’s performance, including:
- Impressions
- Clicks
- Percentage watched
- Muted and unmuted
- Paused and unpaused
And more!
And more!
Data-Driven Digital Marketing
RevenueCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.
20%
$500K+
1+ billion
20%
$500K+
1+ billion
Reach the right audience
WebFX gives your business access to premium ad placements on top-tier streaming services, ensuring your brand appears where your audience is already watching — not where they used to.
Target beyond demographics
Your campaigns leverage first- and third-party audience data — including income, purchase intent, and household behavior — to reach the right viewers with precision that traditional TV simply can’t match.
Re-engage across every device
WebFX uses cross-device retargeting to follow up with viewers on mobile or desktop after they’ve seen your CTV ad — keeping your brand in frame as they move toward a conversion.
Access premium inventory
WebFX buys CTV inventory programmatically, giving your campaigns access to highly targeted placements with full transparency into where your ads run.
Measure your ROI
Track specific actions after ad exposure — website visits, app downloads, and in-store purchases — so every impression ties back to a measurable business outcome.
Pricing custom to you.
Starting at $3,000 per month.
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- RevenueCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
What is OTT advertising?
OTT advertising, also called over-the-top advertising, is video advertising for streaming video services, like Hulu, or streaming video devices, like an Amazon Fire TV stick. Compared to television ads, OTT ads reach users watching content over the Internet versus satellite or cable.
What is CTV advertising?
CTV advertising, also called connected TV advertising, is video advertising for TVs with the built-in capability to connect to the Internet. Typically, these television sets are called smart TVs. Compared to OTT ads, CTV ads are usually skippable.
What platforms offer CTV/OTT advertising?
The most common demand-side platforms for OTT and CTV advertising services:
- Trade Desk
- Amazon DSP
- Google Display & Video 360
When it comes to CTV/OTT ad management providers, WebFX is an example of a provider that manages your strategy and platform usage for purchasing ad inventory.
What are the advantages of OTT and CTV advertising?
The advantages of OTT and CTV advertising services are:
- Deeper targeting, such as through user behavior
- Ad placements, such as on Hulu, Netflix, and other streaming services
- Brand and close rate lift, such as to help lead-based businesses nurture and close more deals
- Expert guidance, like through WebFX’s award-winning team
What determines CTV and OTT advertising pricing?
CTV and OTT advertising pricing is based on cost-per-mille (CPM), which charges an advertiser for every 1,000 impressions. CPMs for CTV/OTT advertising range from $20 to $75.
What should OTT and connected TV advertising include?
OTT and connected TV advertising should include:
- Strategy development
- Thoughtful targeting
- ROI attribution and tracking
- Expansive delivery options, like Netflix and Hulu
Expand your market share with OTT and CTV advertising
As the number of cable subscribers decreases, the number of CTV and OTT users increases, which makes partnering with an OTT/CTV advertising agency critical to staying ahead. With targeted ads on platforms like HGTV, Pluto, and Buzzfeed, your business can build brand awareness, increase repeat purchases, and more.
Start building your OTT and CTV ads by contacting us online or giving us a ring at 888-256-9448!
WebFX has thousands of reviews praising our transparency, communication, and results.
WebFX Agency Rating
4.9/5
based on over 550 third-party reviews
Features Lite Pro
Most PopularEnterprise
Investment
Ad Spend Limit $100 – $5,000/month ad spend (paid to networks) $5,000 – $30,000/month ad spend (paid to networks) $30,001+/monthly ad spend (paid to networks)
Initial Optimization $1,200 (First Month’s Management including Campaign Audit) $2,250 (First Month’s Management, including Campaign Audit, Creative Development) $5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost: $750 $975 or 15% of spend, whichever is higher $4,500 or 12% of ad spend, whichever is greater
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
ChatGPT Advertising
Yelp Advertising
AdTechFX Programmatic Advertising powered by RevenueCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
750+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection 2,000 Keywords 10,000 Keywords 10,000 Keywords
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Display Ad Creatives (One Time) One Time: 2 sets rapid display ads – 16 ads total (8 images per set) One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time) N/A One Time: 1 15-second rapid ConnectedTV ad One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio Commercial Coming Soon Coming Soon
International Campaigns (SEM Only) – Each additional language monthly management cost: $325 $325
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaign Shared pool (Up to 25 concurrent Paid Advertising visitors) Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart Bidding Included with License
Included with License
IntegrationsFX: Lookalike + Custom Audiences Included with License
Included with License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors $100/month $100/month $100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors $400/month $400/month $400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included $375/month $375/month $375/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included $940/month $940/month $940/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included $1,500/month $1,500/month $1,500/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits $1,125/month $1,125/month $1,125/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds $190/month $190/month $190/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing $375/month $375/month $375/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds $375/month $375/month $375/month
Social Media Advertising $975/month $975/month $975/month
Landing page performance testing $1,800/month $1,800/month $1,800/month
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Industry analysis
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