How to build a UA system when you're a one-person team
- Growth
What seven years and 125 apps taught me about running paid campaigns without a team.
RevenueCat author David Vargas
Author’s posts
Why free trials don’t make sense anymore (and what user acquisition tactic to try instead)
- Growth
Why short trials, AI costs, and web funnels are forcing UA teams to rethink free trials
HDYHAU surveys as an attribution source: when they work (and what to do when they don’t)
- Growth
When user recall aligns with social ads, and when it can skew channel performance
Forget chasing viral ads — build a creative testing system that scales
- Growth
How to engineer repeatable growth through systematic creative testing, for any budget
Introductory offers: a key lever for growth
- Growth
Introductory offers drove a 433% conversion lift and cut CPA to $13
Scaling UA without wrecking your conversion rate: A Meta campaign playbook
- Growth
A structured testing system helped one app lower cost-per-trial while targeting its most profitable users
Why creative fatigue is killing your ROAS
- Growth
Why ad algorithms punish slowness on creative testing and what you can do about it.
Modeling attribution on iOS: what works, what doesn’t, and how to choose
- Growth
How to navigate the messy world of SKAN, AEM, and probabilistic attribution — plus two practical frameworks to get a clearer picture of campaign performance.
Is it time to stop offering free trials? Here’s why you should A/B test it
- Growth
Free trials can boost conversions, but they can also drain revenue. Should your app take the risk?
How paid campaigns affect your app’s organic traffic
- Growth
Explore the connection between paid campaigns and organic app growth—and how to make them work together.
