Terms of Use

These Terms of Use are an agreement between you and Perfectly Imperfect, Inc., a company organized under the laws of the United States with its principal office at 191 President St., #2, Brooklyn, New York 11231 ("Perfectly Imperfect", "PI", "we", "us"). They govern your use of PI.FYI, perfectlyimperfect.fyi, our newsletters, our mobile apps, and everything else we operate (together, the "Services").

By creating an account or using the Services, you agree to these Terms and to our Privacy Policy and Cookie Policy, which are part of this agreement. If we make material changes, we will notify you on the platform or by email; continuing to use the Services after that notice means you accept the updated Terms.

Please note: Section 19 requires that most disputes between you and PI be resolved through individual binding arbitration, and waives class actions and jury trials. You can opt out; Section 19 explains how.

You must be at least 18 years old to use the Services. We ask for your date of birth at signup and enforce this. By using the Services you confirm you meet this requirement. If we learn that someone under 18 has an account, we will delete the account and the associated data.

You also confirm that you aren't barred from using the Services under any applicable law, and that any registration information you give us is accurate.

You sign up with your email address. You're responsible for keeping access to your account secure (including the email inbox you use to sign in) and for everything done through your account. Tell us right away at [email protected] if you think someone else has access to it.

If you add a phone number, we'll text you verification codes (for example, to sign in). Message and data rates may apply, and you can remove your number in settings any time.

Usernames are handles into a shared space: don't claim a username to impersonate someone, squat on it for resale, or mislead people about who you are. We may reclaim usernames in those situations, or when accounts sit unused for extended periods.

PI is a place to share and discover recommendations from real people. The Services include:

• Posting recommendations, asks, polls, lists, and other content, and interacting with other people's content.
• Following people, joining scenes and communities, and messaging other users.
• Events you can RSVP to and attend, plus games, challenges, and leaderboards.
• Our editorial newsletters (like PI Classic), which feature content from our team, contributors, and the community.
• Member newsletters: publications that individual users write and send to their subscribers through PI (Section 9 and Section 10).
• Personalized feeds, search, and discovery features (the Privacy Policy explains how personalization works).
• Optional paid features and subscriptions (Section 11).

We're always changing PI: adding, adjusting, and sometimes removing features. Some features roll out gradually or as experiments, so what you see may differ from what others see. We may also set limits on the Services (like send caps or storage limits) to keep the platform healthy.

And some things on PI happen in the real world: if you RSVP to or attend an event, any event-specific terms we show you apply, and you attend at your own discretion.

"Content" means everything you post or submit through the Services: recommendations, posts, comments, messages, lists, newsletter posts, images, links, and anything else.

You own your Content. Posting on PI doesn't transfer ownership to us. But because you own it, you're also responsible for it. When you post Content, you promise that:

• You created it, or you have the rights and permissions needed to post it and to grant the license in Section 6.
• It doesn't violate anyone else's rights (copyright, trademark, privacy, publicity, or otherwise) or any law.
• You'll pay anything owed to third parties in connection with it (for example, royalties).

We don't endorse or guarantee anyone's Content, and we're not responsible for it. Recommendations on PI are personal opinions, not professional advice.

To run PI we need your permission to use your Content. You grant Perfectly Imperfect a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to host, store, reproduce, adapt, reformat, translate, publish, publicly display, publicly perform, and distribute your Content, and to make derivative works of it (like crops, excerpts, and format conversions), for these purposes:

• Operating the Services: showing your Content in feeds, profiles, search, scenes, embeds, and apps, and backing it up.
• Distribution you'd expect: including your public Content in emails and newsletters (yours, other members' where features allow it, and our own editorial newsletters), link previews, and public pages.
• Promoting PI and your Content: featuring public Content in our marketing (social posts, ads for PI, our own channels), with attribution to you.
• Improving the Services: analyzing Content to power recommendations, search, personalization, moderation, and similar features.
• Syndication and licensing: as described in Section 8, for public Content only.

Attribution and your name. We may show your name, username, and profile picture alongside your Content. That's attribution, and it's how the platform works. We will not use your name, likeness, or Content to claim you endorse a third party's product in paid advertising without your separate consent.

When the license ends. If you delete Content (or your account), this license ends within a commercially reasonable time, except:

• Copies already distributed where we can't pull them back: emails and newsletters that were already sent, and content other users re-shared before you deleted it.
• Server backups kept for a limited period, and records we need to keep for legal, safety, or compliance reasons.
• Aggregated or de-identified data that no longer identifies you or reproduces your Content (Section 8).

Feedback. If you send us ideas or suggestions about PI, we can use them without restriction or payment, though we appreciate them all the same.

Other users' Content belongs to them. You may use it only as the Services allow (for example, re-sharing inside PI with attribution). Don't collect, scrape, harvest, or reuse other people's Content or personal information outside the Services, and don't use anything on PI to train or develop artificial-intelligence models, whether yours or anyone else's, without our express written agreement.

The Services themselves (our software, design, branding, and everything that isn't user Content) belong to Perfectly Imperfect or our licensors. We give you a limited, revocable, non-exclusive, non-transferable right to use them as part of the Services. Don't copy, resell, reverse-engineer, or build competing products from them.

What this community collectively knows about taste is valuable, and partnerships built on it are part of how PI sustains itself. This section covers how that works, and it applies to public Content only. Private posts, private accounts' content, and direct messages are never syndicated, licensed, or included in anything partner-facing.

• Community insights: we may create and license reports, analytics, and research built from public Content and activity in aggregate, anonymized form, for example trend and taste research for brands, studios, labels, or researchers. These products describe the community's tastes, not you: they are built so they can't reasonably identify anyone, and we require everyone who receives them not to try.
• Content syndication: we may license or syndicate public Content to partners, for example featuring PI recommendations in a partner's product, always with attribution consistent with Section 6.
• If these programs materially change, we will update these Terms and the Privacy Policy and tell you before the change takes effect, so nothing about how your Content is used ever changes quietly.

Nothing in this section changes our commitments about your personal information: we do not sell personal data, and your name, email, and contact information are never part of any partner product. See the Privacy Policy for the full picture.

PI sends editorial newsletters, and members can publish their own newsletters through PI. A few things to know as a reader:

• When member newsletters are enabled, following someone may subscribe you to their newsletter by default. You can unsubscribe from any individual newsletter via the link in every email, turn off member newsletters entirely, or manage everything in your email settings.
• Newsletter authors can see information about their subscribers, including your email address and whether you open and click their emails. The Privacy Policy describes exactly what they see.
• Member newsletters are written by their authors, not by us. We host and deliver them, and we moderate for violations of these Terms, but the opinions and claims are the author's own.

Publishing a newsletter through PI means real people trust you with their inbox and their data. If you use the newsletter features, you agree to all of the following:

• Consent for imports. If you import a subscriber list, you may only import people who genuinely gave you permission to email them (for example, subscribers you're bringing over from another platform). No purchased lists, no scraped addresses, no "they'll probably be fine with it."
• Anti-spam laws apply to you. You're responsible for complying with the laws that govern your sends, including CAN-SPAM and, where your subscribers live, laws like GDPR and CASL. Don't send deceptive subject lines or disguise who the email is from.
• Unsubscribes are sacred. PI enforces unsubscribe links on every send. Don't try to re-add, re-import, or otherwise email people who unsubscribed.
• Subscriber data has one purpose. Subscriber information you get through PI (emails, engagement, and anything else) may be used only to publish and manage your newsletter and your direct relationship with your subscribers. Never sell it, rent it, trade it, or use it to spam. If you export subscriber data, you're independently responsible for protecting it and for complying with privacy laws that apply to you.
• We protect deliverability for everyone. Newsletters send from shared PI infrastructure, so one sender's abuse hurts every sender. We may cap send volume, pause sends, require list cleaning, or suspend newsletter access if your sending draws complaints, bounces, or looks like abuse.
• Custom domains. If you connect a custom domain to your newsletter, you're responsible for owning or controlling it and for keeping its registration in good standing.
• Paid subscriptions. If and when paid newsletter subscriptions are available, payments will be processed by our payment partners (like Stripe), and additional terms, including our platform fee, payout timing, and refund handling, will be presented when you enable them.

Some features cost money: premium subscriptions, unlockable features, and paid content. For purchases:

• Prices are shown before you buy. Payments are processed by our payment partners: Stripe on the web, and Apple or Google (via RevenueCat) in our mobile apps. We don't store your full card number.
• Subscriptions renew automatically until you cancel. Cancel any time; you keep access through the end of the paid period. Purchases made through Apple or Google are managed (including refunds) through their systems.
• Except where the law requires otherwise, payments are non-refundable. But if something went wrong, email [email protected] and we'll take a look.
• We may change prices with notice; changes apply from your next billing period. You're responsible for any taxes on your purchases.
• Referral credits and feature unlocks are promotional: they have no cash value, can't be transferred or redeemed for money, and we may adjust how they work (or end the program) with notice. The same goes for giveaways, invite rewards, and merch drops: if we post rules for a specific promotion, those rules apply to it.

Use PI in good faith. You may not:

• Break the law, or post content that's illegal, or that harasses, threatens, defames, or incites hatred or violence against anyone.
• Post sexual content involving minors, in any form. We remove it, preserve evidence, and report it to authorities (see our child-safety standards in the Privacy Policy).
• Impersonate people, misrepresent affiliations, or run deceptive schemes; post malware or content designed to damage systems.
• Spam, in posts, messages, comments, or newsletters. This includes pyramid schemes, mass unsolicited promotion, and manipulating engagement with fake accounts or automation.
• Scrape, crawl, harvest, or bulk-collect Content or user data; circumvent our technical protections or rate limits; or use anything on PI to train AI models without our written agreement (Section 7).
• Collect other users' personal information for commercial or unlawful purposes, or share someone's private information without consent.
• Interfere with the Services by probing, overloading, disrupting, or reverse-engineering them.

Genuine participation by creators, brands, and businesses is welcome: recommend things, publish a newsletter, build a following. But be transparent: if you're paid to promote something, disclose it, as FTC rules (and basic honesty) require.

We sometimes run sponsored placements from brand partners in the Services (for example, inside articles). Sponsored content is always labeled as such. Sponsors don't get access to your personal information from us; see the Privacy Policy for how advertising and measurement work.

We respect intellectual-property rights and expect the same from our community. If you believe content on PI infringes your copyright, send a DMCA notice to [email protected] (or by mail to Perfectly Imperfect, Inc., 191 President St., #2, Brooklyn, New York 11231) with: (1) identification of the copyrighted work, (2) the URL or location of the allegedly infringing material, (3) your contact information, (4) a statement that you believe in good faith the use isn't authorized, (5) a statement, under penalty of perjury, that your notice is accurate and you're authorized to act for the rights holder, and (6) your physical or electronic signature (see 17 U.S.C. 512(c)(3)). Put "DMCA notice" in the subject line so we can route it quickly. We remove infringing content, and we terminate repeat infringers' accounts.

We're not obligated to monitor Content, but we can review, remove, or restrict it, and suspend or terminate accounts, when we reasonably believe these Terms have been violated, when the law requires it, or when it's needed to protect the Services or the community. For serious matters we may report to law enforcement.

Where it's practical and appropriate, we'll tell you what happened and give you a way to respond, but we may act first when safety, legal exposure, or platform integrity is at stake.

You can leave any time: delete your account in Settings → Delete Account, or email [email protected]. Deletion is permanent: your Content, followers, and activity go with it. Some data is retained for the limited periods described in the Privacy Policy.

PI is full of links. That's the point. Content on PI links out to third-party sites, products, and services we don't control, and some features integrate third-party services. We're not responsible for them; their own terms and privacy policies apply once you're there.

We work hard on PI, but we provide the Services "as is" and "as available", without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We don't promise the Services will be uninterrupted, error-free, or secure, or that Content (including recommendations) is accurate or reliable. Some jurisdictions don't allow certain warranty disclaimers, so parts of this may not apply to you.

To the fullest extent permitted by law: Perfectly Imperfect and its officers, directors, employees, and agents will not be liable for indirect, incidental, special, consequential, or punitive damages (including lost profits, data, or goodwill) arising from your use of the Services. Our total liability for all claims relating to the Services is limited to the greater of $100 or the amount you paid us in the twelve months before the claim. Some jurisdictions don't allow these limits, so they may not fully apply to you.

You agree to indemnify and hold Perfectly Imperfect harmless from claims, damages, and expenses (including reasonable attorneys' fees) arising from your Content, your use of the Services in violation of these Terms, or your violation of anyone's rights, including, if you publish a newsletter, claims arising from your subscriber list or your sends.

Please read this section carefully. It affects your rights.

• Talk to us first. Before filing any claim, email [email protected] with a description of the dispute. Most issues get resolved this way. If we haven't resolved it within 60 days, either of us may start arbitration.
• Binding individual arbitration (United States users). Any dispute arising out of these Terms or the Services that we can't resolve informally will be settled by binding arbitration administered by JAMS under its Streamlined Arbitration Rules and Procedures (available at jamsadr.com), rather than in court. Proceedings that can't be conducted by documents, phone, or online take place in New York; if you can't reasonably travel there, JAMS may hold an in-person hearing near where you live. The Federal Arbitration Act governs this section, the arbitrator decides any questions about what belongs in arbitration, and the arbitrator can award the same individual relief a court could.
• Fees. Whoever starts the arbitration pays the JAMS filing fee. But if the arbitrator awards you more than our last written settlement offer (or we never made one), we'll pay the JAMS case-management and arbitrator fees and reimburse your filing fee.
• Class-action and jury waiver. Disputes will be resolved individually, not as class, consolidated, or representative actions, and both of us waive the right to a jury trial.
• Carve-outs. Either party may bring an individual claim in small-claims court if it qualifies, and disputes about the ownership or enforcement of intellectual-property rights aren't subject to arbitration.
• If you live outside the United States, this arbitration section doesn't apply to you. If the consumer-protection laws where you live give you the right to bring disputes in your national courts, nothing in these Terms takes that away.
• Your right to opt out. You can reject this arbitration agreement, without any effect on your ability to use PI, by emailing [email protected] within 30 days of first creating your account (or within 30 days of these Terms taking effect, if you already have an account), with your username and a statement that you opt out of arbitration.
• If this section is unenforceable in whole or part, the remainder of these Terms still applies, and disputes not subject to arbitration will be resolved in the state or federal courts located in the State and County of New York.

These Terms are governed by the laws of the State of New York, without regard to its conflict-of-laws rules, except that the Federal Arbitration Act governs Section 19. Where a dispute belongs in court (Section 19 carve-outs or an arbitration opt-out), you and PI consent to the exclusive jurisdiction of the state and federal courts in the State and County of New York.

• Entire agreement. These Terms, the Privacy Policy, the Cookie Policy, and any feature-specific terms we present to you are the whole agreement between us about the Services.
• Severability. If part of these Terms is found unenforceable, the rest still applies.
• No waiver. If we don't enforce a provision, we're not giving up the right to enforce it later.
• Assignment. You can't transfer your rights under these Terms; we may assign ours in connection with a merger, acquisition, or sale of assets, with notice to you.
• Survival. Sections that by their nature should survive (including 6–8 as to already-granted rights, 17–20) survive termination.

Questions about these Terms: [email protected], or by mail at Perfectly Imperfect, Inc., 191 President St., #2, Brooklyn, New York 11231.