Effective Date: January 1, 2026
This Cookie Policy (“Policy”) explains how and why Strava (also “we,” “us,” or “our”) uses cookies and other similar technologies (“cookies”) on our website Strava.com and on any webpage, mobile app, or other service linking to this Policy. Capitalized terms not defined in this Policy have the meanings given to them in our Terms.
A cookie is a small data file that may be stored on the device you use to access the Services, which contains information about your browser and online activity. Some of the cookies placed on your device through our Services are first-party cookies, meaning we place them directly. Others are third-party cookies, meaning third parties (like Google) place them on your device through our Services.
We use session cookies and persistent cookies. Session cookies are temporary and usually last for the duration of a single session. They are deleted or removed when you close your browser. Persistent cookies are stored on your device until they expire on a set date, or until deleted manually.
We also use similar technologies, such as tags, pixels, and local storage. We include these technologies when we refer to “cookies” in this Policy.
Unless otherwise stated in this Policy, our Strava Privacy Policy applies to the data we collect via cookies.
We use cookies to allow our Services to operate, to increase the functionality and efficiency of our Services, to analyze how to improve our Services, to tailor the content and information that we display to you, to provide you with targeted advertisements, and to fulfill other legitimate purposes as described below.
We use four main categories of cookies:
Essential cookies, also referred to as strictly necessary cookies, are necessary for our Services to function and for Strava to provide the Services to you. For example, we use essential cookies to authenticate users, block malicious use of login credentials, shield unauthorized access to user data, and keep you logged in based on your preferences. You cannot decline these cookies.
Functional cookies are used to enhance how our Services work. For example, they enable smoother navigation, remember your preferences, and support a more personalized user experience.
Performance cookies are used for measuring and understanding how our Services operate, how they are used, and how they can be optimized. For example, we may count website visits and traffic sources, see which webpages are the most popular, or analyze how visitors move around our website so that we can measure and improve the performance of our website.
Targeting cookies are used to provide relevant ads by remembering your activity on the websites you visit. These cookies may be used to advertise Strava on third-party websites, for targeted advertising or other personalized content, for ad measurement, and to analyze website traffic and trends. We may share your information with third parties for these purposes.
For the full list of cookies we use, please see our .
You can manage your cookie preferences at any time, including to disable or revoke consent for cookies not categorized as essential, by changing your cookie preferences.
In addition:
Your mobile device may have privacy settings that allow you to limit the use of advertising identifiers to personalize ads based on your interests.
Some online tools, such as the Digital Advertising Alliance's Browser Check, may allow you to choose how cookies are used throughout the web based on your device and browser. Residents of the EEA, UK and Switzerland may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting https://www.youronlinechoices.eu/ or through your mobile device settings, where available, and the DAA’s AppChoices mobile application opt-out offering here: https://youradchoices.com/appchoices.
Most browsers allow you to adjust your cookie settings. Different browsers make different controls available to you, so check your browser settings for more information. Generally, your browser will offer you the choice to accept, refuse or delete all cookies, or third-party cookies on a website, or those from specific websites. However, if you restrict our capability to set cookies, you may limit the full functionality of Strava, which could make some of our services and features unavailable to you.
If we make changes to this Policy, we will post the revised policy and its effective date on our website. If you have questions about this Policy, you may reach us at DPO@strava.com.