Keep your email strategy ahead of the curve with Mailjet's cutting-edge technology

Give your audience more control over how their email engagement is tracked. With Email Tracking Consent, recipients can grant, deny, or withdraw consent for individual-level open and click tracking at any time, without unsubscribing from your emails.

You can collect consent through a dedicated opt-in on your sign-up forms, update it in bulk with list imports, or edit it individually at the contact level. Consent status is stored right in the contact profile, so preferences are managed natively within Mailjet. Available now on all plans, including Free.

Learn more about Privacy-First Tracking

Adapt to evolving email privacy requirements without losing the insights you rely on to analyze and improve email campaigns.

Anonymous Tracking lets you continue measuring aggregated email open and click activity without linking that engagement data to individual recipients. So you can keep the campaign analytics that matter, while giving your audience greater privacy, and staying compliant across different markets. Available now for Starter plans and above.

Learn more about Privacy-First Tracking

Deliver perfectly timed, personalized experiences at scale. Your automations can respond to real-time customer behavior—such as email opens, clicks, purchases, or sign-ups—and trigger dynamic journeys that adapt as your audience engages. Whether you’re nurturing leads, recovering abandoned carts, or re-engaging customers, your campaigns can react instantly to what matters most.

• Create responsive workflows that react to real-time customer behavior
• Trigger automations based on website or app events using webhooks
• Edit active workflows without interruption
• Combine with prebuilt templates from the Workflow Gallery for faster setup.

Learn more about Mailjet Email Automation

Instead of manually building complex filters or rules, you can now describe your target audience in natural language — and Mailjet’s AI instantly turns your prompt into a precise, ready-to-use segment. Simply type something like “Show me contacts in Germany who opened an email in the last 30 days” — and your AI Assistant builds the segment for you. It’s the fastest, most intuitive way to create meaningful, data-driven audience lists that drive engagement and conversions. Access intelligent segmentation in the newly designed Segmentation building.

For additional details visit Mailjet Documentation. 

Move beyond the one-size fits all unsubscribe button offering your subscribers flexibility in how they engage with your brand. Build a custom unsubscribe page that matches your brands look and feel or create a full preference center allowing your audience to choose their preferred content or email frequency by opting in to multiple mailing lists from a single page.  

It’s now easier than ever to access and understand your Mailjet data. Mailjet subscribers with a paid Claude Anthropic account can use conversational AI to unlock deep, actionable insights from their Mailjet account in seconds. Whether it’s to explore engagement trends, check deliverability performance, or analyze campaign results, the MCP Server transforms complex datasets into clear, meaningful answers. Learn more about the Mailjet MCP server here.

Streamline management and distribution of creative assets across multiple Mailjet accounts. Designed for teams with multi-account structures, this update allows users to copy and share templates across sub-accounts, eliminating manual duplication and reducing setup time. Whether you’re managing content for multiple brands, departments, or clients, ensure every sub-account has access to the latest, approved designs. 

Apply predetermined brand elements—like colors, fonts, logos, and button styles directly within the Mailjet Editor and Landing Page Builder. With this update, your Brand Kit works seamlessly as you design, automatically applying your saved styles when adding new elements such as text, buttons, dividers, or social links. This ensures every campaign and page looks on-brand from the start—no manual adjustments needed.

The new Prebuilt Workflow Gallery helps teams quickly launch customer journeys without starting from scratch. Choose from a curated library of ready-to-use automation templates designed for key lifecycle moments, like onboarding, re-engagement, and lead nurturing. Plus, customize them directly in the builder. Each prebuilt workflow includes a visual preview, setup guidance, and best-practice content blocks, helping you move from idea to activation faster than ever.

Mailjet’s Automations just got a major upgrade. With an intuitive drag-and-drop builder and new action blocks, you can easily automate emails based on subscriber actions — no technical skills needed.

Use it to welcome new contacts, follow up on purchases, or re-engage inactive users. Automations saves time, improves personalization, and scales with your strategy to engage the right audience at the right time, without the manual work. 

You've been building beautiful landing pages with our drag-and-drop editor, and now, we're giving you the tools to see how they're really performing. We've added UTM tracking and detailed statistics to your landing pages, so you can understand visitor behavior, measure conversion rates, and fine-tune your content for maximum impact. This data is essential for making informed decisions and proving your ROI. Reminder, you'll need to enable UTM tags in your settings to unlock the full potential of these insights.

The AI powered tool for quickly crafting email content is here. Combining our upgraded AI Copy and Subject Line Generators into a chat-like experience, right within the email builder. Easily generate, refine, translate, and adjust your text with guided actions and contextual suggestions. Think of it as having a writing partner that helps you find the right tone, fix grammar, and even shorten or lengthen your text—all with a few clicks. Incredibly helpful for personalizing emails and getting near real-time feedback, making email creation faster and more effective.

The AI-Powered Email Template Generator empowers users to rapidly create personalized email campaigns. By automating the generation of custom templates, including tailored copy, subject lines, and brand-consistent designs, this feature significantly reduces the time and effort required for email creation. Users can now produce high-quality, campaign-specific emails more efficiently, enabling a faster turnaround from concept to deployment.

Easily store your essential brand elements—logos, color palettes, and fonts—directly within Mailjet. Simply input your website URL to auto-populate your brand values, or manually enter them, and watch as your emails automatically reflect your brand's unique style. This ensures every message resonates with your audience, fostering customer loyalty and improving overall campaign performance. Whether you're applying your Brand Kit to individual templates or letting them adjust automatically, you'll find it quicker and easier to maintain a professional and cohesive brand image.

Get a true picture of your email engagement. By filtering out non-human activity, we're removing the inflated numbers you might be used to seeing. This means your analytics will now reflect genuine human interaction, providing a more realistic view of your campaign performance. Be prepared to see potentially lower open and click percentages, as we're now showing you the authentic results from your audience. This update ensures you're making data-driven decisions based on real engagement, not bot activity.

Uplevel your connections with Mailjet Forms Builder. Draft custom messages for a successful form submission or to indicate an error, creating personalized and engaging experiences for your audience. With the familiar drag-and-drop interface, you can quickly tailor messages to reflect your brand voice and communication goals, making the Mailjet Form Builder more flexible and user-friendly than ever.

Click maps are an analytical technique that are used to visually represent where the audience is clicking within an email. Simplified campaign performance analysis is attainable with these key enhancements:

• Visual intuition: The new gradient color scheme makes it effortless to identify the most engaged links.
• Improved load times: Say goodbye to long waits with asynchronous loading, ensuring a seamless user experience.
• Flexible access for high volume senders: Choose between automatic click map updates when scheduling a campaign or generate on-demand click maps, available within about an hour.

Engage in effortless collaboration with Mailjet’s enhanced Real-Time Collaboration feature, bringing working session to life for the optimal editing experience. See who’s making changes, track live edits, and avoid version conflicts with improved notifications and template restoration. With smooth, simultaneous editing and intuitive controls, teams can work together efficiently minimizing disruptions and maximizing productivity when building emails, forms, and landing pages.

An impactful enhancement to Mailjet’s shared account permissions for contract customers. This update enables businesses to securely distribute administrative control without sharing sensitive credentials. Grant admin privileges to multiple team members for billing, shared access management, and more, ensuring seamless operations with distributed roles that prevent bottlenecks and disruptions. Strengthen security with Single Sign-On (SSO) and Multi-Factor Authentication (MFA), while leveraging granular permission controls to align access with your organization’s structure—providing flexibility without compromising account integrity.

Introducing the new Content API! The V1 Content API will allow API users to seamlessly access draft templates and upload, delete, and edit image gallery images. Additionally, templates can be deleted via API to save time and enhance efficiency.

Introducing enhanced A/B testing! When executing an A/B test in the Mailjet app you can now choose between 2 workflows. The existing option allows you to select a test group and send the winning version to the remaining audience. The new workflow will allow the send to be split across all contacts equally.

Introducing Landing Pages! Easily gate your content with signup forms to enhance its value. Our gated content feature streamlines distribution; set up a form, and automation takes care of the rest, seamlessly delivering eBooks, white papers, and more. Simplify communication and list building with customizable contact and signup forms. Elevate your email marketing with landing pages by Sinch Mailjet, revolutionizing campaigns for increased product adoption, upgrades, and revenue.

We now support 2048 DKIM records for additional security on your sending domains. 2048 DKIM is the default for all sending domains in Mailjet. We also now support 4096 DKIM. To learn more about 2048 DKIM check out this blog post. For a tutorial on how to step your sending domain check out this video.  

• French 
• German 
• Spanish

To maintain excellence in security operations and reduce risk, when a user attempts to login with an unknown IP address, they will encounter a login challenge prompting them to enter an access code. This login challenge will be experienced for all user types, including primary and shared access users who have Mailjet accounts.

Bringing industry innovations to our customers fingertips, introducing Mailjet’s advanced AI-powered Subject Line Generator! Craft compelling subject lines based on audience preferences by providing minimal criteria, saving time and increasing efficiency. This sophisticated approach will drive your email program to achieve higher engagement and conversion rates and is available for multiple languages

Your favorite email templates designs have been refreshed to get the most out of your email designs. You can also manage your email templates within the Mailjet Template Gallery. Preview, label, and save your favorite templates making it easier than ever to find the perfect email design for whatever campaign you are planning to execute next.

Introducing the AI-Powered Email Copy Generator on Mailjet.com! In response to industry trends and user demand, we've harnessed the capabilities of artificial intelligence to streamline email marketing for SMBs. Our audience expressed keen interest in AI features, particularly in generating email copy and templates. The result is a user-friendly tool that allows you to effortlessly create compelling email content in multiple languages. Simply input a campaign-specific prompt, and let the AI do the heavy lifting. This feature marks the beginning of Mailjet's journey into AI integration, with more innovative features on the horizon. Save time and enhance your campaigns with Mailjet's AI-Powered Email Copy Generator!

Introducing the highly anticipated Image Gallery, a feature that promises to enhance user experience significantly. Users can now save and reuse images across campaigns, landing pages, and forms, streamlining marketing efforts. The Image Gallery also brings transparency to image management, displaying creation, modification, and expiration dates for improved data monitoring and storage cleanup.

Image Gallery

Mailjet.com offers a convenient and time-saving feature called Prebuilt Sections for email marketing. This feature empowers users to effortlessly create or update templates by utilizing pre-designed sections. With a simple drag-and-drop interface, users can select sections tailored to their specific needs and promptly incorporate their branding elements. 

The Prebuilt Sections cover an extensive range of categories, ensuring versatility and ease of use. These categories include Buttons, Content, Events, Features & Services, Footers, Headers, Images, Products & Promotions, and Signatures. This comprehensive assortment allows users to efficiently customize their email templates, streamlining the process of designing and refreshing campaigns.

Contacts are vital to your success in email marketing, and Mailjet is ensuring contact management isn’t something you have to worry about. Easily review, sort, search, or delete your contacts to ensure you are reaching the right audience at the right time. Navigate through bulk actions with ease, with confidence that Mailjet is holding onto the data that matters.

Leave data storage of your contact properties and GDPR consents to Mailjet while you focus on collecting the data that allows you to personalize your email campaigns. And don’t forget to use Mailjet’s Form builder, the easy-to-use solution for capturing new contacts and personalized data to taking your marketing to the next level with the form builder.