In a world where seeing is no longer believing, trust is the most valuable currency a brand can own. Nudgestock 2026, Ogilvy's world leading festival of behavioural science and ideas, returned to discuss an increasingly important theme: Trust Issues. Featuring standout sessions from Louis Theroux, Rory Sutherland, Prof. Michael Muthukrishna, and Prof. Karen Douglas, the event dug deep into why belief breaks down and what brands can do to restore it. The full event is now live on YouTube. Link in comments 🔗
About us
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- London, London
- Type
- Public Company
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Employees at WPP
Updates
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"The next phase of marketing won't be won by the brands that collect the most data. It will be won by those that build the right intelligence from it, safely, at the moments that matter." – Lauren Wetzel Six WPP leaders explore how connecting media, creativity, data, commerce and local culture into one intelligent system enables the world's leading brands to reimagine growth. Omid Farhang, Lauren Wetzel, Floriane Tripolino, Rema Vasan, Adam Gerhart and David Gaines share their perspectives on creativity, planning, media, data and global client leadership – all powered by WPP Open, our agentic marketing platform. 🔗: https://lnkd.in/eXTxT5VG
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Nestlé has chosen WPP to architect its first global end-to-end content operating model across Greater China. Powered by WPP Open, we’re uniting AI-powered production, media and commerce to deliver 35,000+ assets annually for iconic brands like Nescafé and Purina. Allen Cai, CMO, Nestlé Greater China: "Navigating the intersection of AI, scale and customisation is critical to fostering compelling brand experience for our consumers at China speed. This marks a new chapter in our partnership with WPP and an opportunity to jointly shape the future of content operations. Together, we are setting new benchmarks that will future-proof our brand-building capabilities and support our continued success in this vibrant region.” Link in comments👇
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What a real partnership looks like. Congratulations to VML and New Balance on 10 years 🎉
Ten years of unforgettable work and a partnership that keeps getting better. VML and New Balance have spent a decade creating moments that get people talking, shape how sports and style show up in culture, and bring the energy that makes the work resonate. Thank you to New Balance for being an incredible partner over the past 10 years. We’re proud of everything we’ve built together and excited for what’s ahead. Extra lucky to do it all with our perfect pair. ❤️👟 #VML #NewBalance
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Speaking at HumanX, WPP CTO Stephan Pretorius joined Higgsfield AI CEO Alex Mashrabov and AI reporter Sharon Goldman to explore the shift from AI experimentation to enterprise-grade creative production. Brands are no longer just asking whether to use AI, but how to build entire production pipelines – combining generative AI and human craft to expand creative possibilities well beyond traditional shoots. Watch a snippet from the panel below from #HumanX 👇
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Devon's Point isn't just an investment in technology. It's an investment in people and the workforce of the future. The facility will serve as a hub for our Creative Technology Apprenticeship – giving the next generation of talent real skills for real jobs in one of the UK's fastest-growing industries. Hear from Minister for Reindustrialisation Blair McDougall below. Department for Business, Innovation, Science and Trade Department for Energy Security and Net Zero https://bit.ly/4xIXxwP
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Devon's Point is officially open. For the first time, advanced virtual production technology, modular studio environments and post-production capabilities are under one roof in East London – all connected through WPP Open, our agentic marketing platform. That means our clients go from brief to finished content faster. No friction. No hand-offs across multiple vendors. One connected team. The first facility of its kind launched by a marketing company in the UK. And the first step in a global rollout. Find out more: https://bit.ly/4xIXxwP
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WPP reposted this
DoorDash appoints WPP Media as its first-ever unified global media partner 📣 DoorDash is on a mission to bring its three brands — DoorDash, Wolt, and Deliveroo — together under one global media partner for the first time. We're proud to be that partner, growing our longstanding relationship to 40+ countries worldwide. This is a landmark moment for the brand, and a reflection of what an integrated WPP Media offer can deliver for global businesses built for scale. On to the next chapter. 🤝 Learn more here: https://ow.ly/zmcz50ZQkhx
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Congratulations to the outstanding leaders from across WPP who have been honoured in the 2026 Heroes Women Role Model Lists 🎉 The lists, curated by INvolve - The Inclusion People, recognise exceptional individuals who are driving inclusion in the workplace. Explore the full list of this year’s role models in the comments below 🔗 Simona Maggini Paola Maffezzoni Bonita Samuels WPP WPP Media VML
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Congratulations to WPP's Global President, Data and Technology Solutions Lauren Wetzel on being named an honouree in the Agency Trailblazer category at AdExchanger's Top Women in Media & Ad Tech Awards 2026! The awards recognise the leaders who are actively shaping the future of media and advertising technology through innovation and industry impact. As marketing enters a new era defined by AI, Lauren has been at the forefront of helping brands turn connected data into actionable intelligence, driving smarter decisions, stronger customer understanding and measurable growth. 🎉 Congratulations, Lauren and to all the other honourees! #AdExchangerTopWomen #WPP #AI #WomenInTech
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