It's The ONE that keeps on giving. We're proud to announce that our campaign for Siniat Australia by Etex, The ONE, has once again been recognised, this time as a National Finalist in B2B Marketing Excellence in the 2026 AMI Marketing Excellence Awards. We're extremely honoured that The ONE has received another award nomination. It's a testament to the strength of the campaign's creative platform, and of the success it has gone on to deliver across other Etex markets. Congratulations to all this year's finalists. We can't wait to celebrate on Friday 11 September. It's The ONE that keeps on giving. Stephanie Olsen, Damian Hoyle, Anna Green and Craig Williams Jake Cush, Simon Gaffney, Karla Nicholls, Daryl Brown
About us
IMA is a B2B marketing consultancy that helps companies sell their products to other businesses. Simplifying the complex, we take clients from customer insights and strategy right through to the tactical execution of their marketing program.
- Website
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http://www.imab2b.com/
External link for IMA B2B
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Campbelltown, NSW
- Type
- Privately Held
- Founded
- 1999
- Specialties
- Research & insights, Branding Strategies, Creative, Production, Copywriting, Events, Telemarketing, Sales & Marketing Strategies, Digital Media, Video Editing and Production, and Photography
Locations
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Primary
Get directions
Level 2, Suite 222,
4 Hyde Pde
Campbelltown, NSW 2560, AU
Employees at IMA B2B
Updates
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Our very own Simon Gaffney is on the judging panel for this year's The Drum Awards Festival 2026. The Drum Awards Festival celebrates the work, the people, and the thinking shaping what’s next in marketing and media.
Honoured to be one of the judges at this year's The Drum Awards Festival 2026. #thedrumawards https://lnkd.in/gjd36DXX
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Happy birthday to IMA B2B! 🏓🥳 27 years in business have taught us a lot, including the fact that our team enjoys a bit of healthy competition. So our team celebrated in style, swapping pitches for pickleball. Becoming one of Australia's leading B2B marketing agencies takes years of hard-won experience in delivering winning results. To our clients and partners: thank you. Here’s to another year of continued success. Karl Boothroyd, Leo Kerema, Laura T., Jake Cush, Tamika Savage, Nicky Addison, Emma Horder, Rebecca Jenkins (Wall), Jacinta Cali, Katrina Quesada, Daryl Brown, Leah Tavita, Alex Provan, Karla Nicholls, Isabelle Dankers, Simon Gaffney, Aaron Johns.
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We are excited to have Katrina Quesada join the IMA Team as a Copywriter, expanding our writing team. She has worked with clients across multiple sectors including technology, financial services, real estate, automotive and professional services. Katrina has extensive expertise in helping clients articulate their brand’s value to engage and inspire their target audiences. Welcome to the team, Kat!
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The Drum Awards ceremony was held in Singapore last week, bringing together some of the best creative and marketing work from around the world. We are incredibly proud to have taken home the silver drum for B2B – The One You Can’t Ignore alongside our client Siniat Australia by Etex. Being recognised on a global stage is a huge honour and a true compliment to our client, our team, and the strength of the campaign. Congratulations to all the winners and finalists, and thank you to our clients for your ongoing support, partnership and belief in the work we do. Jake Cush, Simon Gaffney, Stephanie Olsen
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Excited to be at the B2B Marketing Leaders Forum Awards Night with Siniat Australia by Etex. Proud to be in the room as finalists for B2B Agency of the Year, alongside Siniat as finalists in the Brand and Creative category. Jake Cush, Stephanie Olsen, Simon Gaffney, Tamika Savage
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Delighted to be nominated for the B2B Agency of the Year award 📣 at the 2026 B2B Marketing's Hall of Fame Awards. 🌟The winners will be announced during the Awards Dinner in Sydney on Wednesday 20 May - an evening set to celebrate and acknowledge the best B2B marketing leaders and their teams in the region. Looking forward to celebrating! #b2bmktgapac #b2bmarketing #marketingleadership #marketingleaders B2B Marketing Leaders Forum APAC 2026 | 20-21 May | Sydney
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The One You Can’t Ignore We’ve got some exciting news….We’ve been shortlisted for a B2B Marketing Award at The Drum 🥁 This recognition means a lot to our I.M.A B2B and Siniat Australia by Etex team. It’s a reflection of the strategy, creativity, and partnership that goes into the work we deliver every day — and the trust our clients place in us to make an impact where it counts. Stephanie Olsen, Anna Green, Damian Hoyle, Jake Cush and Simon Gaffney In a space that doesn’t always get the spotlight, it’s great to see B2B marketing being recognised on a global stage. More to come… 👀 #B2BMarketing #TheDrum #MarketingAwards #Shortlisted
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Our very own Creative Director Simon Gaffney on exactly how we think about B2B at IMA - commercial rigour, with creative ambition. Check it out today in 👇 AdNews Australia https://lnkd.in/gJYPbc-F
So this has just dropped in #Adnews https://lnkd.in/geT66yRQ
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Our Group COO Laura T. spoke to Mediaweek Australia on navigating uncertainty, and why creativity, strategy and relationships will define agency relevance in 2026.
Gayle While: “I’m looking forward to seeing us embrace AI with confidence. Applying it to accelerate ideas, not replace them (or us).” Sally Lawrence: “Consolidation and simplification are set to relieve some of the operational noise, creating an environment where people can focus on what actually matters.” Jen Sharpe: “2025 was about the survival of the biggest. 2026 will be about the success of the bravest.” Adrian Elton: “As AI subsumed and diluted budgets, even where budgets had traditionally been generous, the industry was thwacked from every possible direction.” Laura Tesluk: “We anticipate a resurgence in events – creating spaces for connection, collaboration, and bringing brands tangibly back in front of people.” Alfie Lagos: “AI is the wheel, not the car. 2026 will be about deeper integration into existing systems rather than chasing the next shiny demo.” Bryce Coombe: “Those who try to treat [influencer marketing] like ‘any old disposable media channel’ will suffer.” Nick Murdoch: “The big Australian media companies are unfortunately in for a rough ride with more consolidation, and we see the same for agency land as the industry resizes itself.” Ben Walker: “The agencies that win won’t be the loudest, they’ll be the cleverest.” Elise Hedley Dale: “We’re heading towards a return to simplicity and substance: fewer layers, cleaner thinking and audience behaviour as the foundation, not the afterthought.” Sam Buchanan: “This year, indies didn’t just participate, they led. Their momentum has been transformative, and in 2026 our focus is on amplifying that strength.” Tim O'Connor: “We’re really excited to be part of the Video Futures Collective, which has an important role in championing the role of premium streaming.” Jessica Torstensson: “As confidence returns and budgets stabilise, we expect renewed appetite for brand-building and more strategic, holistic media planning.” Paul Hewett: “The CMOs who treat this as a moment of reconstruction, not just adaptation, will create advantages that compound. Those who keep optimising a broken playbook will fall further behind.” Nigel Ruffell: “We’ll see immersive storytelling, bold creative design and multi-sensory experiences that blur the lines between conferences, entertainment and festivals.” Melanie Spencer: “We’re also excited about Gen Z’s ‘third spaces’, aspirational friendship and a creative industry leaning back into emotion, the ultimate competitive edge.” Reg Raghavan: “The 2026 Census will only confirm that multicultural Australia is mainstream and extends far beyond skin colour.” Ben van Rooy: “AI is settling into its proper role as a utility, not a strategy – freeing teams to focus on creativity, insight and human judgement.” Michael Levine: “Many [utility-led platforms] are becoming key media environments in their own right – and this will only advance in the coming year.” https://lnkd.in/gx87Hz47