Revelator

In this article and on-demand webinar, we share practical strategies our Label Services team members developed through years of helping artists, labels, and rights holders grow their audiences across the world's leading streaming platforms. If your team already has a mature DSP strategy, many of these concepts will be familiar. But if you're an independent artist, manager, label, or growing music business looking to improve your next release, you'll find actionable insights you can put to work immediately. Read the article, watch the webinar on demand that is linked in the article, and discover how Revelator's Label Services team helps music businesses turn great releases into sustainable streaming growth. #Music #MusicMarketing #DSP #IndependentArtists #RecordLabels #TheMusicGrowthPlaybook https://lnkd.in/dpFYBkCb

More content isn’t always the answer. An artist can post every day, grow their follower count and still fail to build a brand that people remember. Because attention is not the same as connection. On 30 July, join us for a conversation with Tom Macdonald and Tim Waine, co-founders of HumanCulture, an audience-intelligence platform that helps artists, labels and brands understand what content connects. They’ve seen the challenge from both sides. Tom spent seven years as Director of Strategic Marketing & Brand Partnerships at AWAL, leading UK and European partnerships for artists including Jungle, Little Simz, Laufey, Tom Misch and Bombay Bicycle Club. Before that, he built his career across sync and publishing at Songs Music Publishing and Ultra Records. Tim led Global Licensing & Sync at Defected Records before spending five years at BEN Labs, managing international music, entertainment and influencer campaigns for brands including PepsiCo, Ubisoft, Vodafone, Pernod Ricard and many more. In conversation with Revelator’s Zac Vibert, Tom and Tim discuss: • What brands look for in an artist partnership • What makes an artist brand valuable beyond streams and followers • How to identify the content that genuinely connects • Why lasting artist brands are built around connection, not volume • Why authenticity creates commercial value 👉 Register: https://lnkd.in/eRkaDVtq #ArtistMarketing #ArtistDevelopment #MusicIndustry #BrandPartnerships

There was a time not so long ago when discovering music meant heading to your favorite record store, picking up a vinyl record or CD, and reading the liner notes. You'd learn who produced the album, who wrote your favorite song, who played guitar, and where it was recorded. One name would lead to another, sending you back through the racks to discover an entirely new artist. That curiosity never disappeared, at least not for those of us always searching for our next favorite artist. As music moved to streaming, much of that exploration faded into the background. Spotify's SongDNA feature brings that experience into the streaming era. It lets listeners and fans explore the creative network behind every recording, connecting artists, songwriters, producers, engineers, collaborators, samples, and cover versions through the metadata that has always existed behind the scenes. This feature is an important reminder that every credit on every release has the potential to become another path for fans to discover your catalog.

Join us for our next webinar! Everyone tells artists to post more content. Far fewer people explain why some artists build lasting careers, attract brand partnerships, and create communities that keep coming back. On 30 July, we’ll be joined by Tom Macdonald and Tim Waine, co-founders of HumanCulture, for a conversation on what it really takes to build an artist brand in 2026. Drawing on years of experience across artist marketing, sync, licensing and brand partnerships, Tom and Tim have worked with artists including Little Simz, Jungle, Laufey, Tom Misch and Bombay Bicycle Club, while also helping global brands connect with talent in more authentic and meaningful ways. Together, we’ll explore: • What makes an artist brand valuable beyond streams and follower counts • Why authenticity is a commercial advantage, not just a creative one • How brands decide which artists they want to work with • Why understanding your audience leads to better content and stronger fan relationships • How to identify what content genuinely connects with an artist’s audience. Registration link: https://lnkd.in/eRkaDVtq

If you missed this incredibly important feature: YouTube made it easier for artists to share the spotlight and the subscribers. Their new Collaboration feature lets up to 5 creators appear on one video, each with their own credit, Subscribe button, and analytics access. For labels, that means one upload can now grow every collaborator's channel at once — no more choosing whose channel gets the video. We broke down what it does, why it matters, and how to set it up 👇

$10 Million in Interest alone? Names in the pod today: Primary Wave Revelator jermaine dupri Bill Donahue Sony Music Entertainment Kobalt Music Laurent Hubert Foreigner Bruno Guez Ahuvah B. Murray Stassen Warner Music Group Death Cab For Cutie Jordan Kurland Links in Comments...

You don’t need to change your music to succeed in China. You need to understand how to tell your story. One of our favourite insights from our latest webinar with Kanjian Music | 看见音乐 As Celina Chen explains, Chinese audiences are incredibly open to music from around the world. From K-pop and Afrobeat to indie, electronic and beyond, listeners embrace a huge diversity of genres and languages. The key isn’t changing your sound. It’s localizing your content, understanding the platforms, and connecting with fans in a way that feels authentic. If you’re thinking about growing your audience in China, this is advice worth hearing. Watch the full webinar for practical insights into China’s music market, fan culture, and digital ecosystem. Link in the comments! #MusicIndustry #ChinaMusic #MusicMarketing #IndependentMusic #MusicDistribution #ArtistMarketing #MusicBusiness #Revelator

Our team is heading to Trends.Music Conference next week! Join Luciana Pegorer, our Business Development Manager, Brazil and the founder of Trends.Music, alongside Matheus Telles (Customer Support) and Zac Vibert (Head of Marketing). We’re looking forward to connecting with friends, partners, and music companies from across Brazil and LATAM. If you’re attending, please reach out — we’d love to connect. See you in São Paulo! 🇧🇷

China is now one of the biggest music markets in the world. Yet for many international artists, labels, and managers, it remains one of the hardest to understand from the outside. The platforms are different. Audience behavior is different. And the way music spreads across streaming services, creator ecosystems, fan communities, and social media looks very different from what most music businesses are used to in Western markets. Join us tomorrow for a webinar with Kanijan Music as we unpack how music discovery and artist growth actually work inside China today. From Douyin and NetEase to fan culture, localization, short-form content, and the reasons global campaigns don’t always translate across the border, we'll break down what international music companies need to know to succeed. Register here! https://lnkd.in/eYRsVTJa