At Litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide cutting edge solutions for marketers around the world. With the latest release, simplify your workflow, create more effective emails, and get valuable insights that can inform and improve the results of your other marketing channels—all within one, seamless view. Major global brands across every industry and vertical trust Litmus to make email better and easier than ever, including 9 of the top 10 ecommerce brands, 7 of the top 10 technology companies, and 23 of the top 25 US ad agencies. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
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A rule that makes sense for one enterprise campaign can be noise for another. Validity Engage fixed that. Today on First Look Friday, Olivia Hinkle demonstrates how Engage lets you organize your sending rules by brand, language, and email type. That means every campaign gets QA'd against its own rule set, so a French email won't get flagged for skipping an English spell check. Check out our full list of capabilities here: https://lnkd.in/dyaASG5h
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Global email senders need to stay plugged into the communities they’re entering. Lifecycle marketing expert Anna Leviten recalled when a hurricane impacted her prospects an ocean away. Approaching your overarching global sending strategy with the nuance each location deserves is crucial in building trust that transcends borders. Listen to Anna's full conversation with Guy and Danielle on Email After Hours. Spotify: https://lnkd.in/eYFf_4Ur Apple: https://lnkd.in/euD7YjYa YouTube: https://lnkd.in/eWjRkzzN
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What are customers actually asking about AI right now? According to Jim Tobolski, Validity's SVP of Global Account Management, it's not "should we use AI" anymore—it's "how can AI help us make bigger decisions, faster." In this episode of Boardroom Bytes, Jim unpacks the move from smarter postmortems to real-time intelligence, and why catching issues while they're happening is what builds customer trust.
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Is email’s ROI really 40:1? Guy Hanson has seen the number quoted for years. But if email's returns were truly that good, it would win every marketing budget fight in the building... It doesn't. In Part 2 of our Speaking Fluent ROI series, Guy makes the case for a different metric: Return on Relationship. Instead of asking "how much revenue did this email generate," it asks whether your program is building trust and long-term value. It also forces marketing leaders to wrestle with scarier metrics like: → List churn—a program losing just 0.5% of subscribers per send, at 2x/week frequency, can lose half its list in under a year → List fatigue—there's a tipping point (see below) where sending more actually shrinks total clicks Read Part 2: https://lnkd.in/e8Q2Fajn
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Pre-send email QA can take hours—and your email can still render incorrectly at a client you forgot to check. Today on First Look Friday, Olivia Hinkle demonstrates how easy it is to check your rendering across 100+ live client previews with Validity Engage. Learn more about all Engage's powerful capabilities here: https://lnkd.in/dyaASG5h
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If your audience doesn't speak the language of your marketing materials, you can kiss your ROI goodbye. On today's episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with email expert Anna Levitin to discuss the nuances of sending globally. You'll learn: ⚫ Why an email nobody can read becomes a deliverability problem, and what image-only sends cost you ⚫ The three technical approaches to multilingual email—segmentation, scripted, and dynamic—and the subject line problem that none of them fully solve ⚫ When English-only is the right call, and why a rough translation damages trust more than no translation at all ...and more. Listen now (or after hours) Spotify: https://lnkd.in/eYFf_4Ur Apple: https://lnkd.in/euD7YjYa YouTube: https://lnkd.in/eWjRkzzN
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We can't wait for AEC Amsterdam! Don't miss Guy Hanson's session covering why deliverability is getting harder, how AI is reshaping consumer engagement, and how to keep maximizing revenue through Q4. https://lnkd.in/exEUFZFf
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92% of SVPs and VPs reported acting on bad AI recommendations... That's a lot of time, money, and frustration spent due to poor CRM data. Read the full State of CRM Data Report 2026 for more insights and tips for marketing leaders looking to enhance their AI outcomes. https://lnkd.in/e-uE-FQF
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Do you know the financial value of your email program? Most people report opens and clicks but can't tell you their program's actual ROI. In our new series, Speaking Fluent ROI, Guy Hanson breaks down the 3 KPIs every marketing leader needs to know: 🔹 Revenue per Email 🔹 Cost per Acquisition 🔹 Subscriber Lifetime Value Bonus: a real example of why "let's just send more emails" can lose you money. Read it here: https://lnkd.in/eBAhH2NZ