Fuelfinance

“So what are you doing — is that accounting?” That’s the question we used to get the most. With our new website, we’re putting that question to rest. Because we’re way beyond accounting. And now you can see it for yourself. Our product evolved. So did our ICP. And so did their questions. The new website answers them. Fast. What changed: → Clearer paths by use cases, industries, and roles → More detailed product pages. More answers. → Straight to value — what we do, why it matters, and the outcomes you’ll get. Loom walkthrough with our founder Alyona Mysko attached. Link to the website in the comments. Explore the site and tell us what you think. We mean it!

Fun fact: when we switched to revenue-to-SQL planning, we cut 30% of our marketing activities and didn’t lose a dollar in revenue. For years, our #1 company target was MQLs. We hit them. But revenue? Profit?? Not always in sync. Classic mistake. You can win the lead game and still bleed cash. So in 2025, we killed MQL-first planning. Old playbook: MQL target → Sales tries to convert → Hope revenue shows up. New playbook: Start with revenue goal → Back into pipe target → Back into SQLs + pipeline → Then decide activities. Here’s how it looks in practice: 1️⃣ Start with revenue goal – I (CEO) set revenue based on the profit we need to hit company goals. 2️⃣ Reverse-engineer SQLs – Sales runs the math: revenue ÷ deal size ÷ win rate = SQLs. No MQLs as a goal. 3️⃣ Full GTM alignment – Sales + marketing chase the same number. Marketing only runs plays that feed SQL targets. (Marketing can still track MQLs and conversions to SQL by channel, but they’re not the company goal) 4️⃣ Risk planning – We run “what if” scenarios in our Playground so there’s no panic when things wobble. 5️⃣ Budget by ROI – More to what’s working. A small fund for experiments. Ruthless cuts otherwise. We run this whole system in Fuel. If you want the Revenue → SQLs Google Sheet we used before, you can grab it in the comments. It’ll calculate SQL targets for every team the second you plug in your revenue goal and conversion rates.

Too many companies treat CEO-CFO 1:1s as ad-hoc check‑ins. This is a costly mistake. Ad‑hoc check‑ins leave critical gaps. Finance updates alone don’t drive decisions. But a clear understanding of tendencies does. In the carousel, there’s the CEO <> CFO 1:1 structured agenda that powers accountability. Want the full framework as a Notion doc? Grab the link in the comments.

The new article is out!

How finances sometimes (really often) feel...

Running a fintech startup means living inside a jungle of tools. From sales to content to infrastructure, we rely on over 60 tools every month to keep things running, growing, and scaling. In the carousel, a peek inside our stack (and what it costs us).

Get the score for your agency financial health in 2 min. We prepared an agency financial health assessment. 12 questions. 2 minutes. It allows every agency founder to get a score of your biz financial health, based on the benchmarks we’ve gathered from 100+ professional service businesses. The benchmarks are customised based on the agency type & revenue size. How it works: → you select your type of agency & size → input 10 key metrics → get your score & custom tips for improving each of the metrics The assessment is live, link in comments. What’s your score?

💚 Big news – our customer Traxlo just raised €1.6M in Seed funding! When Paul V. (CEO of Traxlo, a Lithuanian marketplace) partnered with Fuelfinance, we made him a clear commitment: “We'll do whatever it takes to move fast.“ During fundraising, speed is everything. And let’s be honest — founders don’t have 10+ hours to prep financial reports from scratch. At some point, Paul needed urgently to remodel their expansion plan — at 5pm. By the next morning, he had everything: clean, updated numbers, backed by logic. Our team jumped in, did what needed to be done, and delivered. That’s what it looks like to have a human CFO + Fuel system. → Reports delivered overnight → No scrambling for financials, accounting, or metrics → No pitch deck screenshots — just send investors a live link and let them dive in Last month Traxlo closed its €1.6M seed round. That’s the ROI of having real CFO support + Fuel — especially when you’re fundraising.