Bluefish

Bluefish is hiring a VP of Sales to lead day-to-day enterprise execution. This is a hands-on, strategic sales leadership role where you’ll own pipeline and forecasting, and help build a scalable enterprise GTM model. What we're looking for: • Proven track record driving enterprise revenue in high-growth environments • Experience scaling high-performing sales teams • Develop and execute a fast-moving GTM strategy, including segmentation, ICP definition, positioning inputs, account targeting, and sales motion design • Deliver against aggressive revenue targets, consistently meeting or exceeding quarterly and annual goals If this sounds like you, apply here: https://lnkd.in/gd83WK7q

Bluefish is entering a pivotal phase of growth and we’re looking for a Chief Revenue Officer to help scale our enterprise revenue engine. This is a rare opportunity to shape the AI Marketing category and empower Fortune 500 brands to take control in this new category. If this sounds like your type of challenge, apply here: https://lnkd.in/gaubu7aJ

Ads have finally arrived on OpenAI. At Bluefish, we've been advising the world's biggest brands in anticipation of this announcement for the past two years. It has been clear for some time that AI is the next major marketing channel for brands on the internet – and marketers have raced into the space to test and learn so they can start to evolving their marketing stack around this critical new channel. To that end, we’ve quickly seen the rise of AI Monitoring, Organic AI Optimization, GEO Measurement, and now – finally – Paid Ads. So what does this mean for brands? 1) For starters, there’s even more urgency to get your house in order around AI Marketing. No, I’m not just talking about that GEO pilot your search team is running – I mean actually rethinking how consumers are using AI to discover your products and services, what that new purchasing journey looks like, and how your brand wants/needs to engage that customer in this unique new channel. 2) As your marketing team starts to evaluate paid AI channels, it is more important than ever to understand the baseline – how these AI models are portraying their brand to consumers, why the models are portraying your products and services that way, and what the opportunities are to optimize and influence outcomes. Aka what problems can you solve organically vs. where might paid play a complementary role. 3) AI Measurement will be front and center as brands test and learn with paid programs. Unlike search, where there was only a single source of “supply”, AI is hyper-fragmented, with *many* different AI ad programs now launching across generative search platforms (Google), ai native tools (ChatGPT), retail media (Amazon), and of course social AI (Meta). It will be vital for marketers to manage and optimize across these channels. More to come on this front soon, but if you’d like to learn more about how Bluefish is helping brands and marketers plan for this next chapter give us a shout. And congratulations to the fantastic team at OpenAI on this massive launch! https://lnkd.in/ebZ2J4GV

Luxury Daily covered a key finding from Bluefish’s 2025 Holiday AI Commerce Report: when AI guided holiday shopping decisions, paid advertising played a minimal role. Instead, AI surfaced structured gift guides, trusted editorial reviews, and retailer category pages. As more than half of American shoppers report using AI during their holiday shopping process, optimizing for AI channels is becoming a growth driver for brands. For a deeper look at the sources AI relied on most and the brands that earned the greatest visibility during the holiday shopping season, read our 2025 Holiday AI Commerce Report: https://lnkd.in/etp9bF-W Full story here: https://lnkd.in/g8kWQPAG

Great conversation at CES with Rustom Dastoor, EVP of Marketing & Communications at Mastercard about how AI is reshaping marketing. Marketing isn’t just Business-to-Consumer anymore. It’s Business-to-Agent and the brands optimizing for AI performance will be the winners in this next chapter. AI visibility, authority and brand accuracy are now critical pieces in the marketers toolkit - and Bluefish is helping the largest brands in the world navigate this critical transition. Huge thanks to Rustom for his thoughtful perspective, and to everyone who joined us at the Brand Innovators Marketing Leadership Summit at CES.

We’re on the ground at CES leading the conversations shaping how brands activate in the AI internet era. CES has always been a signal of what’s next in technology and for CMOs, 2026 is all about the rise of AI commerce and how it’s reshaping marketing. With more consumers now using AI platforms to research and buy brands and products, the shift from discoverability to AI commerce is no longer theoretical. If you’re in Vegas, let’s connect. You’ll find the Bluefish team at our cabana at the Brand Innovators Terrace at the ARIA Resort & Casino throughout the week.

Consumers spent a record $44.2B online over the Thanksgiving–Cyber Monday period, with AI-powered tools driving a surge in discovery and purchase behavior for the first time. Our CEO Alex Sherman shares what we learned from the first holiday season where AI played a central role and why personalization at scale is finally here on Total Retail. Read the full piece: https://lnkd.in/gpuXmJek Want more? Check out our 2025 Holiday Al Commerce Report for even more insights: https://lnkd.in/etp9bF-W