AI isn’t a magic wand—it’s a toolkit. In this piece, Vito Svans, Head of Product Marketing at T-Mobile Advertising Solutions, explores how real data + human expertise turn AI into a true performance driver for targeting, optimization, and measurement. Read more: https://bit.ly/4nsOCKV . . #AdTech #AI #MarketingInnovation
AdExchanger
Advertising Services
New York, NY 36,723 followers
Covering the future of advertising and marketing.
About us
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space. Our award-winning publication enables the exchange of ideas between all members of the "ecosystem," including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 28,000 subscribers. In addition, we produce the leading conference in programmatic media, PROGRAMMATIC I/O; as well as Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology. Visit us at www.adexchanger.com and follow us LinkedIn to stay informed on the latest news.
- Website
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http://www.adexchanger.com
External link for AdExchanger
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Trade Publication, Research, Conferences, Recruiting, and Advisory Services
Locations
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Primary
Get directions
41 E. 11th St.
Floor 11
New York, NY 10003, US
Employees at AdExchanger
Updates
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AdExchanger reposted this
At AdExchanger’s Programmatic I/O, our Chief Strategy Officer Kenneth Suh joined Kelly McMahon, EVP of Global Operations at LG Ad Solutions, to discuss how the value of CTV is evolving. With CTV now table stakes, competitive advantage comes from how brands apply data, measurement and the home screen to deliver performance and outcomes. At Nexxen, we’re advancing that shift through transparent data partnerships and solutions like Nexxen Discovery, helping advertisers turn insight into measurable impact—alongside partners like LG Ad Solutions who are driving innovation across the ecosystem. Watch the full conversation here: https://lnkd.in/etbBa_44
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Digital audio keeps growing — but still underperforms on ad spend. Acast CEO Greg Glenday says video isn’t the solution: podcasting is “sought, not served.” He tells Anthony Vargas, Senior Editor, AdExchanger, why Acast is resisting the video pivot, rethinking political ads and using programmatic + influencer strategy to win bigger US budgets. Read the full interview: https://bit.ly/4qx54wn #AdTech #DigitalAudio #PodcastAdvertising #Programmatic
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🚨 Happening Today at 11am ET! Driving Efficiency Through Creative + Media Alignment Free AdExchanger Webinar — Hosted by Clinch When creative and media operate in silos, marketers lose time, impact, and ROI. Join us to learn how unifying strategies can maximize efficiency and performance. What you’ll take away: • Spot and fix friction between teams • Align creative + media for better execution • Scale personalization with the right tools • Unlock measurable business results 📅 Today | 11am ET 🎟️ Register Free: https://lnkd.in/eqZSaT26
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The Chief Marketer Network is presenting the IGNITE Awards: Where Bold Marketing Meets Industry Recognition. 🌟From innovation to ad tech & data—over 100 categories honor the work driving marketing forward, including: ✔️ Lead Gen Campaign ✔️ Advertising Campaign ✔️ Loyalty Campaign ✔️ Online Video Campaign ✔️ Best Use of Data in a Campaign ✔️ Programmatic Advertising ✔️ Customer Acquisition ✔️ Video Performance ✔️ Paid Social Campaign 🏆Why Enter? ✔️ Celebrate your team’s creativity and results ✔️ Gain exposure across a network of 1M+ marketing pros ✔️ Be recognized among the industry’s best 📅 Submissions are now open. Enter by November 7 Let your work speak for itself. 🔗 https://lnkd.in/gfBzDv38 Brought to you by the Chief Marketer Network: Chief Marketer PRNEWS Event Marketer LeadsCon AdMonsters AdExchanger Cynopsis Cablefax #IgniteAwards #MarketingRecognition #ChiefMarketerNetwork #MarketingInnovation #Advertising #BrandLeadership
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How Unifying Creative & Media Drives Advertising Efficiency + ROI When creative and media operate in silos, campaigns struggle. Join AdExchanger and Clinch to learn how aligning these teams boosts efficiency, agility, and performance — with real-world practices you can put to work fast. 📅 Wednesday, Oct 29, 2025 🕚 11:00am ET 🎯 Avoid friction, unlock new value, and leverage innovation to elevate every campaign. ✅ Save your seat today! https://bit.ly/47bqMyn
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💡 PayPal is turning its payments power into ad tech innovation. Under Mark Grether, PayPal Ads is expanding fast — from shoppable units and SMB ad tools to a new partnership with Rokt that brings subscription brands like Disney+ and Uber One directly into PayPal’s post-payment moments. “Proprietary data is the key to ad success,” says Grether. Read more from James Hercher, Senior Editor at AdExchanger: https://bit.ly/47G9hWU #AdTech #RetailMedia #PayPal #Ecommerce #DigitalAds
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Well, This Is Embarassing...https://lnkd.in/e62cfY79
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🚀 The dream of programmatic linear TV is closer to reality. Comcast Advertising just made its entire linear TV inventory available for programmatic buying via FreeWheel — live, targetable, and biddable. President James Rooke says the goal is unified TV buying across linear and streaming. Read more from Victoria McNally, Associate Editor at AdExchanger: https://bit.ly/48QlRnP #AdTech #CTV #Programmatic #LinearTV #Comcast #FreeWheel
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As privacy expectations rise, the path to effective personalization is changing. Nubiaa Shabaka, Adobe’s Chief Cybersecurity Legal & Privacy Officer, shares how privacy-centric data collaboration is helping brands build trust and performance—without compromising compliance. Discover five strategies for privacy-first marketing. 🔗 https://bit.ly/47kJRgl