Accenture Song

Maserati brings the dream car configurator from the showroom to the web. After redefining the dealership experience in 2022, Accenture and Maserati are extending cinematic-quality configuration to the digital channel, letting customers design their favorite models anywhere — enabled by Render on Demand technology. Learn more: https://accntu.re/47hLFa7 [Image Description: Carousel graphics featuring a silver Maserati convertible describe the Maserati Web Configurator as bringing showroom-level feeling, precision and control to any device for a seamless digital and physical experience, ending with the Accenture logo.]

What if the future of shopping started with you? At Dreamforce, AI turned personal insights into smarter recommendations and a shopping experience built around the individual. #Dreamforce [Video Description: Video shows Liz Gunning experiencing the Accenture Commerce Color Lab at Dreamforce with Nicole Gehring. Liz completes a color analysis and receives her personal color profile. Nicole demonstrates how AI can use those insights, along with what Liz is shopping for, to surface personalized product recommendations and create a more relevant shopping experience.]

Marketing has always run on one assumption: a single audience on the other end of the decision. 🤨 Now there are two. The person still decides. Their agent does the legwork, reading the product data, checking the claims, comparing the terms. Persuasion still wins the person. Proof is what wins the agent. Brands that do both get chosen twice. Where to stay human, and where to become machine-readable, sit inside the report 👉 : https://accntu.re/4xTKxoN [Image Description: Five slides sharing the impact on agentic commerce on brands as explained in an Accenture report.]

The wave of consumer payment agents is growing, and they are moving payments from the final step at checkout to a much earlier, smarter decision point. Read our blog post: https://accntu.re/3SsQmdG [Video description: Simplified coins move through the frame.]

Agentic commerce won’t just change how people buy. It will change what supply chains must deliver. Learn how to strengthen your supply chain for agentic commerce: https://accntu.re/4gbVQma [Video description: Gray boxes and one purple box move diagonally on conveyers through the frame.]

Patient loyalty doesn’t decline. It drops. Move an experience from “very easy” to “somewhat easy,” and the likelihood of staying falls by 53 points. No complaint is filed. Which is why experience can’t be fixed one channel at a time. Access, ease, digital, and trust move together, or not at all. The new research shows what top-quartile providers do differently: https://accntu.re/4zo0B3s [Image Description: Two frame carousel sharing insights on patient loyalty based on research from the latest Accenture research]

Clicks are no longer the whole story. As AI agents shape choices earlier, platforms will win by earning trusted influence—not just attention. See how to stay relevant in agentic commerce: https://accntu.re/3TVYPXe [Video description: A group of cellphones slide in rows next to each other, each with a shopping bag on them.]

Some worlds are not just watched they are stepped back into. See how our VFX team helped to bring Avatar: The Last Airbender Season 2 to life; from the vast landscapes of the Earth Kingdom to the mystery of the Spirit World and the energy of bending in motion. This breakdown offers a closer look at one of those moments: the giant owl spirit, Wan Shi Tong, as he comes apart and rebuilds from bare bones to feathers. Because the magic works best when you never see the wires. See the work, from first pixel to final frame: https://accntu.re/4pwZYjG [Video Description: A VFX breakdown from, Avatar: The Last Airbender, Season 2 moves from a mountain scene into a dark library, revealing how a giant owl-like creature develops from skeletal and muscle models into its final rendered form. Ends with Accenture Song #VFX.]

Some shots a series can't afford to get wrong. Those are the ones our team lives for. Our VFX artists have earned an International Emmy nomination for Outstanding Visual Effects in a Season or a Movie for their work on Foundation Season 3, led by Stephan Schäfholz. Every environment, every simulation, every frame is the work of people turning cutting-edge technology into a universe audiences believe in. None of it reaches the screen without partners willing to trust us with their story. Thank you to Apple TV+ and Skydance for exactly that, and congratulations to Stephan and the whole team whose craft made this possible. This is what technology and human ingenuity look like on screen. [Image Description: Graphic announces an Emmy nomination for “Foundation III” for outstanding special visual effects, with an Emmy statue, a planet eclipsing a sun, and sci-fi scenes of glowing city towers, massive spacecraft, smoke, and explosions.]

Across stages, Accenture Song’s conversations at Cannes Lions International Festival of Creativity revolved around how businesses can stay relevant, drive growth and turn creative ideas into real impact. 1. Ndidiamaka Oteh joined Variety x Canva to discuss why leaders are doubling down on AI to unlock both creativity and more personal, connected experiences. 2. Hiroyuki Yokoi explored what the world could look like 18 months from now—cutting through what’s hype, what’s lasting and what leaders should be preparing for next. 3. Mia Rafowitz unpacked the reality behind creative endurance, sharing the G.R.I.T. factor and what it takes for talent to stay, grow and succeed in high-pressure environments. 4. Damon Stapleton took us inside the Industry Craft Lions jury room, revealing what set this year’s winning work apart and where the bar for creative excellence is being set. 5. Stephanie Sadowski joined leaders from Salesforce and The Drum to explore what it takes to lead in the agentic era—and why the next generation of CMOs will need a fundamentally different model. 6. Rajat Agarwal discussed how agentic commerce is transforming discovery, trust and conversion, and what it means for how brands show up across the path to purchase. 7. Reema R. Sanghvi explored how companies are turning signals into action—building the data and AI foundations teams need to move faster and make smarter decisions. 8. Ami Palan discussed brand trust and consumer expectations in the age of AI at Brand Innovators Beach. 9 and 10. Ndidi Oteh and Nick Law took to the Lumière Theatre stage to discuss Applied Creativity, why creative leadership belongs in the C-suite, and the commitment, structure and expertise that turn imagination into meaningful products and experiences. We had a great time at #CannesLions2026! 🦁 Explore more from Cannes and our latest thinking here: https://accntu.re/4bh215e [Image description: Gallery of pictures of our leaders during Cannes Lions 2026.]