Customer.io

New year, fresh start—but where do you actually focus? Drew Price, Co-founder of JRNY PPL, is sitting down with host A. Shakuri Oguhebe to answer the questions lifecycle marketers are actually asking right now. We pulled the most talked-about threads from JRNY PPL's Slack community and our State of AI in Lifecycle survey. Drew's responding to all of it, live. Which AI tools are worth it? What platforms do people actually like? How do you fix deliverability when inbox rules keep changing? What do you do when you're stuck in the middle of your career? Drew's sharing what's working, what's not, and where he's drawing the line in 2026. Plus sign up by Tuesday, January 20th and get a free coffee! Join us live on January 29 at 12 pm ET: https://lnkd.in/dXP7GeW9

AI can save marketers hours every week—if you know how to use it. We built a guide with prompts, workflows, and checklists for the work you're already doing: segmentation, onboarding, churn prevention, expansion, and more. Each template shows you exactly what to do, which tools to use, and how to adapt it to your brand. Swipe through for a preview of what's inside, and check out all of the templates here: https://lnkd.in/dD_xHxB9

The future of lifecycle marketing might look less like building campaigns and more like making sure 200 of them don't crash into each other. Will Pearson, Co-Founder and Co-CEO of Scalero, works with over 100 brands to manage their lifecycle programs and has seen how AI is changing the ways marketers work firsthand. The shift is this: AI lets you run way more campaigns at once. More tests. More variations. More messages going out simultaneously. Someone still needs to make sure they make sense together. Someone needs to decide what wins. Someone needs to watch for what actually matters. Will calls it becoming an air traffic controller for your campaigns. In our latest Talk Shop episode, hosted by Naomi West, Will breaks down: ✨ What AI actually handles well (transactional messaging, reducing repetitive work) ✨ What it's not great at yet (brand voice without serious training) Watch the full conversation now. 🔗 in comments

If your best customer data lives in Salesforce and you're not using it to trigger campaigns, you're making customer engagement way harder than it needs to be. Without a connection between your data and your messaging platform, you’re missing the ability to: ✨ Auto-trigger campaigns when a lead hits "qualified" or an opportunity moves stages ✨ Segment with actual CRM data—account size, lead status, custom objects, whatever matters to your business ✨ Keep sales updated by pushing engagement data back to Salesforce in real time Luckily, we’ve got a native integration to Salesforce. It's bidirectional. It syncs in real time. And it's available for Premium and Enterprise customers. Check out the details: https://lnkd.in/dCkcQrT2

AI doesn't need to feel overwhelming. It just needs to answer the right questions at the right time. That's why we built "co-pilot cards" into our AI companion guide—quick prompts you can use to get unstuck at every stage of the lifecycle: 🚀 "Where are we losing momentum?" → Spots friction across acquisition, onboarding, and retention 🎯 "Who is most likely to convert?" → Surfaces best-fit audiences 💬 "What does this user need next?" → Suggests personalized content based on behavior 📈 "Which customers are ready to upgrade?" → Highlights expansion opportunities Each card gives you a specific question to ask AI, so you get actionable answers instead of generic outputs. Think of it as having a co-pilot who actually knows your lifecycle strategy. Get the full guide with all the co-pilot cards: https://lnkd.in/dHqYxKx5

Unfiltered marketing predictions for 2026: ❇️ Someone will declare "the death of email" for the 5th year in a row (it isn’t dead) ❇️ Someone will pitch "going viral" as a legitimate growth strategy ❇️ "Best practices" from 2019 will be rediscovered and presented as breakthrough insights ❇️ The campaign that took 10 minutes will outperform the one you spent 3 months planning ❇️ Someone will say “AI is going to replace marketers” (and it won’t, but it will help us do better work) As much as marketing evolves, some things stay painfully consistent. What unfiltered predictions do you have for this year?

Marketers logging off after... Cheers to you marketer! Here’s to doing it again in 2026 🍸

We made Brex's top 50 fastest-growing software vendors list for 2025 🎉 Brex analyzed spending patterns across 35,000+ companies to see which tools became essential to how teams actually work, and Customer.io made the cut! When you give smart marketers the right tools—AI that empowers instead of replaces, data they can actually use, and flexibility to build what their customers need—they stick around and bring others with them. Thanks to all of the marketing teams that chose us this year! 💚 Check out the full list: https://lnkd.in/e6hMVEeD

2025 was BIG for Customer.io. We crossed new milestones ($100M ARR!), welcomed new teammates (now there’s over 360+ of us!), and continued growing our global community of customers. 💚 As we wrap up the year, take a look back at some of the moments and milestones that shaped our journey. Here’s to the people, progress, and purpose that made this year remarkable. Onwards and upwards to 2026! 🥂

Over half of all searches now result in zero clicks. Buyers are using AI to self-diagnose, shortlist vendors, and draft RFPs before they ever talk to sales. The old funnel—built on form fills and generic content—doesn't work anymore. So what does? G2 teamed up with experts from Apollo.io, 6sense, HubSpot, Goldcast, and Customer.io to break down what's actually working in pipeline generation today. Our CRO John Schoenstein shared how we've rebuilt our pipeline engine around real-time intelligence—moving from volume tactics to signal-driven engagement. The shift: from chasing form fills to acting on actual buyer motion like funding announcements, job changes, and intent spikes. Teams that win are the ones showing up with credibility before buyers even start their search. Read the full breakdown: https://lnkd.in/eKyp3CFs