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How the Middle East Became a Perfume Powerhouse
Grooming

How the Middle East Became a Perfume Powerhouse

From ancient incense routes and sacred rituals to cult saffron scents and beast-mode oud, the Middle East has always shaped how perfume is worn. Now its homegrown houses, storied ingredients, and famously demanding consumers are making the world sit up and pay attention
By Ankita ChandraPhotography by Ankita Chandra
Dana Hourani Would Like a Word With the Past
Watches

Dana Hourani Would Like a Word With the Past

The Early Arabs of SoHo
Culture

The Early Arabs of SoHo

By Sama’an Ashrawi

Trending Right Now

Vacheron Constantin’s New Overseas Is a Masterclass in Understatement
Watches
Vacheron Constantin’s New Overseas Is a Masterclass in Understatement
An all white-gold bracelet and new azure dial gave the 30th anniversary perpetual calendar a softer, easier edge
By Keanoush Zargham
Inside Syria’s First Art Week
Culture
Inside Syria’s First Art Week
Set inside one of Damascus’s unfinished landmarks, the first Art Week Syria offered a glimpse of a cultural scene taking shape
By Lamia Baladi
Nike’s New Air Max 95 Might Finally Get You Into Golf
Style
Nike’s New Air Max 95 Might Finally Get You Into Golf
Cool sneakers come first. Work out what a handicap is later
By Adam Cheung

Style

Meta’s First Virtual Reality Glasses Are Half the Price of Snap’s
Style

Meta’s First Virtual Reality Glasses Are Half the Price of Snap’s

Meta is finally entering the virtual reality headset market with the Meta VR Glasses, a lightweight and relatively affordable product
Nike’s New Air Max 95 Might Finally Get You Into Golf
Style

Nike’s New Air Max 95 Might Finally Get You Into Golf

Cool sneakers come first. Work out what a handicap is later
By Adam Cheung
Burberry Gets Out Of The Trenches, With a Little Help From Central Cee
Style

Burberry Gets Out Of The Trenches, With a Little Help From Central Cee

In Celia Birtwell, Daniel Lee has found someone to teach the Burberry check to relax
By Megan Tomos
Have Skinny Jeans Made a Comeback? Kind of
Style

Have Skinny Jeans Made a Comeback? Kind of

Consider this your permission slip to reconsider the jeans you thought were over
By Ruman Baig

Grooming

Jacob Elordi Is Reviving the ’90s Goatee
Grooming

Jacob Elordi Is Reviving the ’90s Goatee

The actor wore one of Hollywood’s most popular pre-Y2K facial hair styles, and could very well usher in a resurgence of the style in 2026
Autumn’s Best New Fragrances Will Bench Your Summer Rotation
Grooming

Autumn’s Best New Fragrances Will Bench Your Summer Rotation

It turns out, smoke and spice works for just about any type of guy in any type of season
By Megan Tomos
Why Hyaluronic Acid Matters Even More Living in the GCC
Grooming

Why Hyaluronic Acid Matters Even More Living in the GCC

Your skin is thirsty. We got you covered with these products that know what they're doing
By Keanoush Zargham
Preventing Hair Loss in the Gulf, According to a Pro
Grooming

Preventing Hair Loss in the Gulf, According to a Pro

Here’s what you can actually prevent, what you can’t, and why you should condition like a mad man
By Megan Tomos
How Fashion Bought into the Billion-Dollar Metaverse Fantasy
Culture

How Fashion Bought into the Billion-Dollar Metaverse Fantasy

The Metaverse became one of the biggest corporate bets in tech history. Once billed as the future of work, fashion, and social life, its collapse of what happens when a moment is mistaken for a movement
By Yousra Gadraoui
Inside Syria’s First Art Week
Culture

Inside Syria’s First Art Week

Set inside one of Damascus’s unfinished landmarks, the first Art Week Syria offered a glimpse of a cultural scene taking shape
By Lamia Baladi
The Burberry Trench Coat Gets the Museum Treatment In Time For Autumn
Culture

The Burberry Trench Coat Gets the Museum Treatment In Time For Autumn

Step inside the new V&A display in London
By Megan Tomos
Amman Design Week Is Back, and With It an Evolution of Arab Design
Culture

Amman Design Week Is Back, and With It an Evolution of Arab Design

Curator Rana Beiruti on the evolution of Arab design, building cultural infrastructure, and what traditional ways of making can offer its future
By Samantha Jensen
TV Shows Every Twenty-Something Should Watch
Culture

TV Shows Every Twenty-Something Should Watch

Sometimes watching someone else’s life fall apart counts as its own form of therapy
By Megan Tomos
13 Best New Film Releases This Fall
Culture

13 Best New Film Releases This Fall

Zuckerberg, Theranos, Chris Hansen and BookTok…cinema has gone extremely online for autumn. Here are the new releases the zeitgeist will be all over
By Megan Tomos

Fitness

Do 7-Minute Workouts Work?
Fitness

Do 7-Minute Workouts Work?

Life can often get in the way of a consistent exercise schedule. Is the classic 7-minute workout a legitimate substitute for gym time?
By Michele Ross
Can Walking Help You Feel Less Depressed?
Fitness

Can Walking Help You Feel Less Depressed?

Experts weigh in on how much and how often you need to walk to keep your spirits high
By Dean Stattmann
Electrolytes Are for More Than Just Working Out
Food & Drink

Electrolytes Are for More Than Just Working Out

Here's what the experts say about why this hydration hack can energise your daily life – not just your gym routine
By Olivia Vaile
Sleep-Deprived? Try This Quick Recovery Option That’s Not a Nap
Fitness

Sleep-Deprived? Try This Quick Recovery Option That’s Not a Nap

A new study finds that if you didn’t get enough sleep, a quick bout of exercise could be just as good for you as a daytime snooze
By Tyler Chin
What’s a Dirty Matcha and Where You Can Get It in Dubai
Food & Drink

What’s a Dirty Matcha and Where You Can Get It in Dubai

Torn between sipping on coffee or matcha? These cafes have resolved that deliberation
By Anchaya Sinha
The Making of Dubai’s Brunch Culture
Food & Drink

The Making of Dubai’s Brunch Culture

Brunch was coined way back in Victorian Britain. But what Dubai built with it isn’t British at all, actually
By Megan Tomos
The Best Drive-Thru Juice Spots in Dubai
Food & Drink

The Best Drive-Thru Juice Spots in Dubai

The city's true juice royalty answers to a car horn and is backed by years of muscle flexing
By Megan Tomos
Mohanad AlHattab Gets Serious About Sparkling Water
Food & Drink

Mohanad AlHattab Gets Serious About Sparkling Water

Thirteen years of making the internet laugh didn't prepare Mohanad for meetings about carbonation levels. With Jux, he and two friends are building the drink the UAE didn't have
By Megan Tomos
Dairy Can Mess up Your Skin. But Is Oat Milk Any Better?
Food & Drink

Dairy Can Mess up Your Skin. But Is Oat Milk Any Better?

Common thought says non-dairy alternatives can be healthier. That might not be the case for those who want to handsome up
By Adam Cheung, Mahalia Chang, and Dean Stattmann
Where to Watch the 2026 World Cup Final in the UAE
Food & Drink

Where to Watch the 2026 World Cup Final in the UAE

A practical field guide for the footy devotees
By Megan Tomos

Watches

How Swatch Learned to Break the Rules
Watches

How Swatch Learned to Break the Rules

The Swatch x Audemars Piguet Royal Pop sparked riots, broke the internet, and divided collectors. But that’s only half the story. GQ goes deep with the brand that keeps rewriting the rules of watchmaking
By Andrew Nagy
Vacheron Constantin’s New Overseas Is a Masterclass in Understatement
Watches

Vacheron Constantin’s New Overseas Is a Masterclass in Understatement

An all white-gold bracelet and new azure dial gave the 30th anniversary perpetual calendar a softer, easier edge
By Keanoush Zargham
Casio Just Dropped Its First Arabic-Dial Watch
Watches

Casio Just Dropped Its First Arabic-Dial Watch

Featuring Eastern Arabic numerals, an arabesque dial and a day window that’ll flop between Arabic and English
By Megan Tomos
Grand Seiko Is Bringing Back One of Its Rarest Dial Designs
Watches

Grand Seiko Is Bringing Back One of Its Rarest Dial Designs

No natural motif, no Spring Drive: For the SBGW325, Grand Seiko delves deep into its own archives – and that’s precisely why it’s doing so many things differently
By Malalai Bindemann