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Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks
Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks
By Mark Stenberg
The biggest names in the creator economy are hiring CEOs, launching product lines, and courting Wall Street—provided they can avoid the pitfalls along the way.
Creator Economy
MTV for This Generation: Track Star Is What a Media Company Looks Like Now
MTV for This Generation: Track Star Is What a Media Company Looks Like Now
By Mark Stenberg
Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire.
ADWEEK BRANDED
How TikTok is Building the Future of Agentic AI for Advertising
How TikTok is Building the Future of Agentic AI for Advertising
From TikTok
Marketers don’t need another AI tool; they need something that works across systems already in place, allowing them to focus on business outcomes.

{{{contextualGreeting}}} Nostalgia marketing needs to evolve with Gen Alpha poised to outspend previous generations. Grubhub and other brands are gaining real-time insights into installs and purchases on their ChatGPT ads.

THE LATEST
ADWEEK’s 2026 Media Plan of the Year: Outstanding Strategies for Changing the Conversation
By Brandon Hardin
Media strategies as good as the ideas they support.
ADWEEK’s 2026 Tech Stack Awards: Because Data Is Only as Good as Marketers’ Ability to Act On It
By Brandon Hardin
Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks
Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks
By Mark Stenberg
MTV for This Generation: Track Star Is What a Media Company Looks Like Now
By Mark Stenberg
Grubhub and 40 Other Brands Test In-App Measurement in ChatGPT Ads
By Trishla Ostwal
ADWEEK Brand Advantage: Nostalgia Marketing Needs a Gen Alpha Strategy
ADWEEK Brand Advantage: Nostalgia Marketing Needs a Gen Alpha Strategy
By Rebecca Stewart
Jazzercise Taps Super Nice to Ride the Nostalgia Wave Back to Relevance
By Christopher Cicchiello
Goldfish Revives Its Iconic Tagline to Court Health-Conscious Parents
By Imogen Watson
Heineken Will Reward Serena Williams’ Superfans With a Trip to the US Open
Heineken Will Reward Serena Williams’ Superfans With a Trip to the US Open
By Richard Lowe
ADWEEK Agencies Advantage: Agencies Must Look Beyond Advertising for Growth
ADWEEK Creativity Advantage: Brands Must Cede Control In Their World-Building Era
By Brittaney Kiefer
Agentic Marketers: Bayer, Zoom, and More Reveal Their Biggest AI Wins
Agentic Marketers: Bayer, Zoom, and More Reveal Their Biggest AI Wins
By Ryan Joe
How Shark Week Continues to Make a Big Marketing Splash Year After Year
By Bill Bradley
MOST SHARED
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World Cup

ADWEEK BRANDED
The Grocery Store Is CPG’s Most Overlooked Media Channel

By Marlow Nickell, Co-founder and CEO, Grocery TV

A Remedy for Media Ad Sales Facing Massive Disruption

By Salesforce

3 Mindset Shifts Marketers Need to Maximize AI Visibility

By Gist

3 Misconceptions About Media in Third Spaces

By Atmosphere TV

Cover
►
ADWEEK's Leadership Voices: Ryan Stern, Collectively

Collectively co-founder and CEO Ryan Stern shares how she's building a pathway for creators to be paid on their own terms, not the industry's.

WATCH VIDEO
LISTEN TO PODCAST
LEADERSHIP Voices
Ryan Stern, Co-Founder and CEO, Collectively

Ryan Stern shares how she's building a pathway for creators to be paid on their own terms, not the industry's.

LEARN MORE >
Guy Griggs SVP, Ad Sales and Client Partnerships, CNN

Guy Griggs tells ADWEEK how reframing the perception of news sits at the center of how he's thinking about CNN's next chapter.

LEARN MORE >
Kelsey Robinson, Senior Partner, McKinsey & Co

Kelsey Robinson shares how she’s diagnosing marketing's biggest problem: a misalignment on goals.

LEARN MORE >
Sponsored
How TikTok Is Building the Future of Agentic AI for Advertising

By Qing Lan, Global Head of Ads Platform and Agency Business, TikTok

The Grocery Store Is CPG’s Most Overlooked Media Channel

By Marlow Nickell, Co-founder and CEO, Grocery TV

3 Mindset Shifts Marketers Need to Maximize AI Visibility

By Gist

3 Challenges Every Advertiser Is Trying to Solve

By Kevin McGaw, SVP, Head of Marketing, Screenvision Media

Inside Telly’s Bet That Free TVs Are Worth the Data Trade-Off

By ctrl+A

Not Just What You Stand For—What You Build

By Texas A&M University

Adweek Wire
Photographer Andrei Duman Unveils The Art of X-Rays at The Biltmore Los Angeles

Award-winning commercial photographer and director Andrei Duman will debut his latest fine art exhibition, The Art of X-Rays, on Thursday, August 6, at 6:00 p.m. at the historic Biltmore Los […]

LEARN MORE >
Prime Day Data Surprise: 9% More Clicks, 45% Less Consumer Spending — What Changed

Amazon’s Prime Day generated significantly more traffic for retail brands in 2026 but delivered far less revenue—a striking reversal that reveals a fundamental shift in how consumers shop during major […]

LEARN MORE >
Experian and AUDIENCES partner to unlock greater value from first-party customer data

Experian and AUDIENCES have announced a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective marketing across the media ecosystem.   Experian is […]

LEARN MORE >

Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks
Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks
By Mark Stenberg
The biggest names in the creator economy are hiring CEOs, launching product lines, and courting Wall Street—provided they can avoid the pitfalls along the way.
Creator Economy
MTV for This Generation: Track Star Is What a Media Company Looks Like Now
MTV for This Generation: Track Star Is What a Media Company Looks Like Now
By Mark Stenberg
Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire.
ADWEEK BRANDED
How TikTok is Building the Future of Agentic AI for Advertising
How TikTok is Building the Future of Agentic AI for Advertising
From TikTok
Marketers don’t need another AI tool; they need something that works across systems already in place, allowing them to focus on business outcomes.
MOST SHARED
1
2
3
4
5
6
World Cup

Cover
►
ADWEEK's Leadership Voices: Ryan Stern, Collectively

Collectively co-founder and CEO Ryan Stern shares how she's building a pathway for creators to be paid on their own terms, not the industry's.

WATCH VIDEO
LISTEN TO PODCAST
LEADERSHIP Voices
Ryan Stern, Co-Founder and CEO, Collectively

Ryan Stern shares how she's building a pathway for creators to be paid on their own terms, not the industry's.

LEARN MORE >
Guy Griggs SVP, Ad Sales and Client Partnerships, CNN

Guy Griggs tells ADWEEK how reframing the perception of news sits at the center of how he's thinking about CNN's next chapter.

LEARN MORE >
Kelsey Robinson, Senior Partner, McKinsey & Co

Kelsey Robinson shares how she’s diagnosing marketing's biggest problem: a misalignment on goals.

LEARN MORE >
Sponsored
How TikTok Is Building the Future of Agentic AI for Advertising

By Qing Lan, Global Head of Ads Platform and Agency Business, TikTok

The Grocery Store Is CPG’s Most Overlooked Media Channel

By Marlow Nickell, Co-founder and CEO, Grocery TV

3 Mindset Shifts Marketers Need to Maximize AI Visibility

By Gist

3 Challenges Every Advertiser Is Trying to Solve

By Kevin McGaw, SVP, Head of Marketing, Screenvision Media

Inside Telly’s Bet That Free TVs Are Worth the Data Trade-Off

By ctrl+A

Not Just What You Stand For—What You Build

By Texas A&M University

Adweek Wire
Photographer Andrei Duman Unveils The Art of X-Rays at The Biltmore Los Angeles

Award-winning commercial photographer and director Andrei Duman will debut his latest fine art exhibition, The Art of X-Rays, on Thursday, August 6, at 6:00 p.m. at the historic Biltmore Los […]

LEARN MORE >
Prime Day Data Surprise: 9% More Clicks, 45% Less Consumer Spending — What Changed

Amazon’s Prime Day generated significantly more traffic for retail brands in 2026 but delivered far less revenue—a striking reversal that reveals a fundamental shift in how consumers shop during major […]

LEARN MORE >
Experian and AUDIENCES partner to unlock greater value from first-party customer data

Experian and AUDIENCES have announced a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective marketing across the media ecosystem.   Experian is […]

LEARN MORE >