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Lead Form Builder for WordPress

Drive Real Marketing Results With WPForms

Transform your marketing and sales processes with the most versatile WordPress form builder. Create powerful lead capture forms with seamless integrations to drive your business growth.

  • Advanced Lead Capture Forms
  • Calculator Forms
  • CRM Integrations
  • Workflow Automation
Marketer reaching potential customers through megaphone and digital communication channels

Revolutionize Your Marketing and Sales Strategies

WPForms offers powerful tools to supercharge your marketing and sales efforts. From advanced lead capture to seamless integrations and marketing workflow automation, our form builder empowers you to drive conversions and nurture customer relationships like never before.

Email Marketing Integrations

Seamlessly connect your forms with popular email marketing platforms. Automatically add new leads to your mailing lists and trigger targeted email campaigns to nurture prospects.

CRM Integrations

Integrate your forms directly with HubSpot and other leading CRM systems. Automatically sync lead data, track interactions, and manage your sales pipeline and marketing workflow more effectively.

Custom Quote Calculators

Create interactive quote calculators to engage potential customers and generate qualified leads. Provide instant estimates while capturing valuable contact information for your sales team.

Form Pages for Landing Pages

Create distraction-free landing pages optimized for conversions. Showcase your offers and capture leads with beautiful, customizable form pages that drive results.

Multi-Step Forms

Create engaging, step-by-step forms for lead capture, helping reduce abandonment and boost completion rates.

Workflow Automation

Streamline your marketing and sales processes with powerful sales lead automation. Set up triggers, automate follow-ups, and create efficient workflows to save time and boost productivity.

2,100+ Form Templates

Save time and start instantly with ready-made templates for marketing, sales workflow automation, and lead capture forms.

M3l1

Verified Customer

I’ve used WPForms for years on several different websites and it’s worked really well. It’s not clunky and does exactly what I need. Thank you!

The Best WordPress Drag & Drop Form Builder Plugin

Create and publish forms in minutes… What are you waiting for?

Attract Leads With 2,100+

Ready-Made Marketing & Sales Templates

  • Lead Generation Form
  • Newsletter Signup Form
  • Marketing Budget Proposal Form
  • Content Marketing Feedback Form
  • Marketing Strategy Approval Form
  • Branding Strategy Evaluation Form
  • Marketing Performance Report Form
  • Sales Request Form
  • Sales Appraisal Form
  • Product Demo Request Form
  • Special Offer Sign Up Form
  • Affiliate Signup Form
  • Competitor Analysis Submission Form
  • Email Campaign Review Form
  • Influencer Outreach Form
  • Content Creation Request Form

WPForms for Marketing & Sales – Frequently Asked Questions

Wondering how WPForms can boost your marketing efforts and sales processes? Explore our most frequently asked questions below. If you can’t find the answer you’re looking for, please contact us.

How can WPForms help with lead generation?

WPForms excels at lead generation by allowing you to create custom contact forms, newsletter sign-up forms, and lead magnets for your digital marketing workflows. You can easily embed these forms on your website or landing pages or use the Lead Pages addon to create beautiful, distraction-free form landing pages. With features like conditional logic, you can tailor the form experience to each user, increasing the likelihood of conversion.

Can WPForms integrate with my CRM or email marketing tools?

Yes, WPForms integrates with many popular CRM and email marketing tools. This allows you to automatically add new leads to your contact lists or CRM system from your marketing forms. Some popular integrations include Salesforce, HubSpot, Mailchimp, and Constant Contact. These integrations help streamline your marketing and sales processes.

How can WPForms help with market research?

WPForms is great for creating surveys and questionnaires for market research. You can design forms with various question types, including multiple choice, rating scales, and open-ended questions. The form entries are stored in your WordPress dashboard and you can view beautiful interactive visual reports, making it easy to analyze the data. You can also export responses to CSV for more detailed analysis.

Can I use WPForms for order forms and sales?

Absolutely. WPForms allows you to create customized order and sales forms with pricing fields and payment integration. You can set up forms for product orders, service bookings, or even event registrations. With features like conditional logic, you can create dynamic pricing based on user selections, enhancing the shopping experience for your customers.

How does WPForms help with lead qualification?

WPForms’ conditional logic feature is a powerful tool in your sales and marketing workflow. In our lead generation form builder, you can create smart forms that ask different questions based on previous answers, helping you gather the most relevant information from each lead. You can also set up notifications to alert different team members based on the responses, ensuring that qualified leads are quickly routed to the right salesperson.

Supercharge Your Marketing & Sales

WPForms provides powerful tools to optimize your marketing strategies and boost sales performance.

Event Marketing Management

Streamline your marketing events and boost attendee engagement.

  • Create customized registration forms for marketing events.
  • Automate attendee communications and follow-ups.
  • Gather post-event feedback to improve future campaigns.

Salesforce Integration

Seamlessly connect your marketing and sales data with Salesforce.

  • Sync lead capture forms directly with Salesforce.
  • Automate lead assignment and scoring in Salesforce.
  • Track campaign performance with real-time Salesforce updates.

Customer Insights and Feedback

Gather valuable customer data to inform your marketing and sales strategies.

  • Create targeted surveys for market research.
  • Collect product feedback to guide development.
  • Analyze customer satisfaction to improve retention.
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New Feature

WPForms Dashboard

Dark blue hero with a circular bear logo on the left, large headline'Introducing the New WPForms Dashboard' and an ANNOUNCEMENT badge; a dashboard mockup is visible on the right.Dark blue hero with a circular bear logo on the left, large headline'Introducing the New WPForms Dashboard' and an ANNOUNCEMENT badge; a dashboard mockup is visible on the right.

The WPForms Dashboard is a new home screen that opens the moment you click WPForms in your admin menu. Stat cards across the top total up your forms, entries, payments, views, and spam across the whole site.

An Entries widget charts activity over your chosen date range with a per-form table of entries, views, interactions, and conversion rate, and a payments widget totals everything collected once a gateway is connected.

With the Geolocation addon active, Top Locations ranks the countries your visitors come from, and a Suggested Next Steps panel points to features worth turning on.

Nothing to install, as it comes with every plan, including Lite!

New Feature

WPForms QR Code

Announcement banner: dark blue background with headline'Say Hello to WPForms QR Code: One Scan Opens Your Form' and a large QR code on the right.Announcement banner: dark blue background with headline'Say Hello to WPForms QR Code: One Scan Opens Your Form' and a large QR code on the right.

Every form now has its own built-in QR code generator, with nothing extra to install or buy.

Open a form’s General settings, choose the page the form lives on or paste its URL, and click Generate QR Code to copy it or download it as a PNG or a print-ready SVG.

Put it on menus, packaging, event badges, or business cards, and every scan opens your form instead of a page that only hands people something to read.

Included with every plan, including Lite; Pro and Elite plans can keep, remove, or replace the WPForms logo in the center with their own.

New Feature

Ranking Field for Surveys & Polls

Announcement hero: dark blue background, bear avatar left, large'Introducing the New WPForms Ranking Field' text, and three stacked white option cards with 'Movies' highlighted.Announcement hero: dark blue background, bear avatar left, large'Introducing the New WPForms Ranking Field' text, and three stacked white option cards with 'Movies' highlighted.

The Surveys & Polls addon gains a Ranking field!

Instead of scoring each option separately, respondents drag options (or tap arrow buttons on a phone) into the order they prefer, so one option always has to come first.

WPForms tallies every response into a “Times at #1” count and an average rank for each option, with a chart that makes the winner obvious.

Lay options out as a vertical list or a grid, and use Image Choices or Icon Choices in place of plain text labels.

Integration New Feature Payments

Mercado Pago Addon

Introducing the WPForms Mercado Pago Addon: Card Payments Built for Latin AmericaIntroducing the WPForms Mercado Pago Addon: Card Payments Built for Latin America

The Mercado Pago addon brings on-page card payments built for Latin America to your forms.

Buyers enter their card details into secure, Mercado Pago-hosted fields inside the form, choose an installment plan, and pay in ARS, BRL, CLP, COP, MXN, PEN, or UYU without leaving your page.

An approved charge fires your confirmation, notifications, and integrations at the moment money actually moves, and full or partial refunds can be issued from WPForms » Payments.

WPForms takes no transaction fee, and it works with Quantities, Coupons, multi-page forms, Conversational Forms, Lead Forms, and Form Pages.

AI New Feature

WPForms Analytics

Dark blue hero with a bear avatar left, large WPForms v2.0 headline and a form analytics screenshot on the right.Dark blue hero with a bear avatar left, large WPForms v2.0 headline and a form analytics screenshot on the right.

WPForms 2.0 adds a complete form performance tracking suite inside your WordPress dashboard.

The All Forms page now shows Views, Entries, and Conversion Rate for every form, and each form gets its own analytics dashboard with views, interactions, conversion rate, abandonments, and errors over the last 7, 30, or 90 days or a custom range.

A field-by-field table shows interactions, time spent, errors, and abandonment for every field, so you can see exactly where people give up, and you can set a conversion goal to track progress.

There’s also a built-in AI chat reads your form data and tells you what is working, what is hurting conversions, and what to fix first.