Paul Liggett

An important step in Avenga’s UK public sector growth. There is a real appetite across this sector for AI-native delivery, but procurement can slow the move from ambition to action. This is one practical way to narrow that gap. Being on G-Cloud 15 creates the opportunity but what we do with it - owning outcomes, not just capability, and proving the value through the work - is what counts. 

53

This will be an interesting debate for industrial clients mastering Industrial AI within OT intensive environments, such as the water industry … 👇

3

46% of UK organisations blew their cloud storage budgets last year.   It’s not because they’re storing too much; it’s the "Billion Pound" hidden fee problem. Egress, API calls, and retrieval fees are eating up 50% of the average UK cloud bill. Join Andrew Smith and Jon Brooks as they dive into the localized 2026 UK Cloud Storage Index to show how to reclaim that budget.  Join the session here: https://lnkd.in/dkmxVrkg #CloudStorageIndex #UKTech #ITBudget #DataStrategy 

18

Sellers don't close deals, buyers do. Wanna bet? Microsoft's tech stack, platform cybersecurity vendors & the new AI-native security cohort represent rapid engines for growth for the UK Channel community. Top drivers include: 1. Clients prioritising market position and the need to act in partnership to address; "Everyone is moving faster than us and we cannot see how to catch up." 2. Many cybersecurity initiatives have budgets too small to trust. Underinvesting in a stated priority doesn't reduce risk, it widens it. The latest AI-native security vendors struggle to get the mindshare of Channel scale. 3. If the driver is cost, customers will choose on price. If the driver is speed, price barely registers and the only question that matters is who can move them fastest without breaking anything. Many are still competing hard in the first category while the money moves to the second. Three quality changes CROs can make to accelerate their sales engines. 1. Stop tracking internal arbitrary sales stages based on quotes, and proposal submissions. Track evidence of what buyers actually do against how your best deals closed. If pipeline management is the same today as 12+ months ago without being challenged and win rates aren't improving you must adapt the system. 2. Replicate your best clients with repeatable service deals. "I've seen this before, this is what worked and didn't work and why" continues to be the intelligence layer partners have always had access to but is rarely seen codified and consistently used in GTM. 3. Key account treatment can extend downmarket into mid-market and upper SMB (or up!). Build a system that reinforces the moments that build trust in each segment. These moments create and kill deals you as the seller are not in the room for. "Thinking in bets starts with recognising that there are exactly two things that determine how our lives turn out: the quality of our decisions and luck. Learning to recognise the difference between the two is what thinking in bets is all about." - Annie Duke. Don't leave the activation of your new business sales engine to chance.

10

1 Kommentar

This is a great customer case study that demonstrates the combine capabilities of Iomart Group to deliver secure hybrid cloud solutions aligned to measurable business outcomes for Uniserve and their customers. It is also testimony to the significant investments we have made in our Iomart VMware Cloud platforms as a Broadcom VCSP Pinnacle Partner. Seamless migration to Iomart VMware Cloud resulted in; > Throughput increased by 42% > Reduced costs and improved service > Up to 50% improvement in SQL processing Dave Funnell Alex Wheeler Guy Martin Derek Toal Nick Litherland Iomart Atech Cloud Oriium VMware

19