Bold Bean Co | B Corp™

Our September has been all about celebrating bean obsession. So when Isobel Keane pitched us a MAD idea earlier this year, PERSONALISED Bold Bean Co jars, we knew exactly who had to be first in line. Yes, some celebs and creators got one, but right alongside them, we sent jars to the people who've been in our corner since day 1. Our OG Facebook Hub members. Our loyal recipe testers. The ones who've raved about Bold Bean Co from the very beginning. They had absolutely NO idea it was coming. Their reaction made every single bathed jar worth it. None of this happens without a huge cross-team effort. Thank you to Isobel for pursuing the idea + bringing it to life, Clara Moro for designing it, Jessica Beddoe for orchestrating the community send out, and Rosa Hernández for helping make it possible.

Someone stole our bean necklace at The Beanery. We are choosing to take that as a compliment... We hosted our first pop-up in Soho last week over a mega three days. It was an absolute celebration of bean obsession! ALL the art on the walls had been made by a real Bold Bean Co customer. People who loved the beans SO much they created something beautiful just for us. We may be a tad biased, but just look at the talent in this community! (So talented, in fact, that their craft is apparently worth nicking..). Shoutout to Sam Ozanne (@samozannedesigns on insta!) who kindly donated the most gorgeous pendant engraved with our logo. We are officially in mourning. All we can say is we hope it ended up with a legitimate bean fan. Necklace theft aside - the team also ran not 1 but 2 supper clubs back to back. One for our creator community - brilliantly planned by Isobel, and one for our bean champs, and it was so special. They brought their jars along to fill with flowers, spent the evening comparing bean collections and swapping recipes, and they left with friendships built around a jar of beans + a new tote bag to add to their collection. The Beanery was made possible by our bean champs and built FOR our bean champs. So thank you to everyone who came, queued, ate, hung out with us, posted about it + made it what it was. And a huge thank you to Freddie's Flowers , Sapling Spirits | B Corp , Botivo Drinks | B corp 💛 + Future Chateau for providing the drinks and helping us make it happen. And if ANYONE knows anything about the whereabouts of a certain Bold Bean Co silver necklace... our DMs are open. 👀

This September, we’re celebrating all things bean obsession. If our OOH is about showing the world what obsession LOOKS like - The Beanery is where you can walk into what it FEELS like. When we began planning this campaign, the pop up had a few must-haves from early on. And community artwork on the walls was up there. This insanely cool, cult-like obsession(!) with creating art around our jars is SO unique and such a big part of who we are, we knew we had to give it a home. On top of that - a jar upcycling station with Freddie's Flowers (because we know our champs love a Bold Bean vase on the table), merch people actually want, some of our fave cookbooks + OF COURSE big delicious beany lunches. The Beanery is built around the people who made this brand what it is and we can’t wait for people to come and experience it. 15th-17th September. 59 Greek Street, Soho. 10am-4pm daily. With 500 free lunches from 12pm-2pm. Come and find us!!

This is Jane. And last week her face went up on HUGE billboards around London. Jane has been buying our beans since the early days - the kind of customer every start up DREAMS of finding. She has come to our supper clubs, posted her endless beany dinners in our Facebook Hub, tested our NPD + given us feedback on merch before it even existed. Basically working overtime spreading the bean obsession (CHAMP!) And as this is what our first ever out-of-home campaign is actually about (showing the people BEHIND the bean obsession), how better to do that than asking one of our real-life bean champs who believed in us from the start, stocked up on jars, told their friends and bought our first cookbook before most people even knew we existed, to feature on such HUGE billboards on the streets of London?! The team have worked so hard to make this possible and (forgive us for getting soft here lol) we are feeling so proud of this moment. It is a chance to sit back and reflect on how far we have come. SO full circle. And honestly, it is pretty bloody cool!?

We are hiring!! 👀 Big things are happening at Bold Bean Co right now and we need another brilliant person in our corner. We are looking for a Community + Marketing Executive to join the team. Someone who will be the voice of our community, the guardian of our inbox + the person who keeps bean obsession alive across every channel we own! This role sits right at the heart of our community. You are the first person our bean champs speak to, and the one who turns what they say into something the whole business can learn from. Personal touches matter here - if you are the kind of person who remembers names, preferences and the small details that make someone feel genuinely looked after, you will thrive. No two days will be the same in this role... one day you'll be on the phone to customers finding out exactly how they use their bean stock. The next, you are researching suppliers for a merch idea. The day after that, you may be out sampling with our Chief Bean Champ at one of our most-loved delis! This is a role for someone who thrives on variety + LOVES to help people. Click the link in the comments for the full job description to find out more and apply! 👇

Spotted a giant jar of Queen butter beans + a tongue on your commute this week? Nope - you are not imagining things…OUR CAMPAIGN HAS GONE LIVE!! SO if you have been on the underground or hopping on a bus and our campaign caught your eye - then we've achieved what we set out to do. The creative hook is simple: obsession. It is our entire personality, our mission + the story of every single person who has ever bought a jar. So we put that at the heart of the campaign with help from Uncommon. PLEASE keep an eye out for them + if you spot one - send us a snap! 

5 years ago my bean obsession got so out of hand that I set out to start a bean business. The mission was simple - and at the time seen as a bit "silly": to make people bean obsessed. The general consensus back then was that bean-loving was for vegan hippies who didn't have access to pancetta and crème fraîche. But I was desperate to change that. Since then I've grown Bold Bean Co | B Corp™ from a one-man band to a team of 25. From the little deli in my hometown to every major UK supermarket. From a few recipes on Instagram to two Sunday Times bestselling cookbooks. It's been completely mindblowing, and I still pinch myself daily that this is - I think I can say this - somewhat working... BUT we're still a tiny brand. We only have 2.7% market share. The only reason we've become a Sunday Times 100 company is down to a very small, very obsessed group of customers we call bean champs - and they buy a lot of beans, they got us here. So it only felt right to put these bean champs at the very heart of this campaign. So here we go… [crikes this is scary ! ] Today we go BIG across London. Our first-ever paid media campaign - 'Obsession', made with the brilliant team at Uncommon Creative Studio- takes over the Underground, buses and billboards around London all month! It’s bold, a bit bonkers and we even had real bean champs model for it. I’m incredibly proud of my team for taking the leap with this  (Particularly Deepa Bulsara, Martha Jensen and Louisa Sorensen here) - it’s not conventional marketing playbook behaviour and that makes it risky - but its also why I love it.   If you spot us out in the wild, send me a photo or comment it here - I cannot get enough of seeing them! Oh by the way - this is Jane. She's a member of our facebook bean hub, come to supperclubs with us and is a legit fan (and should be part-time model in my opinion).

The Beanery is OPEN (almost). And you are invited!! Best believe we have been BURSTING to talk about this for months… and now we can. For three days (15th-17th September), anyone can walk through the door and become fully immersed in our world - the beans, the community, the mission, all of it in one place. Here's what to expect: - A free lunch from 12-2pm every day (FULL of beans obviously) - A flower station making use of old jars with Freddie's Flowers (aka bring an empty Bold - Bean Co jar and take home a bunch on us!) - Walls FULL of artwork made by our bean champ community - Bold Bean Co merch available to buy - A glorious selection of cookbooks from other recipe writers celebrating beans too! There will be seating, or you can grab + go but either way, come say hi to our team and tuck into something DELICIOUS! More details to be announced via our newsletter - link in the comments. 👀 59 Greek Street, London W1D 3DZ. Open 10am-4pm daily. See you there - and don't forget your empty jar!

Someone from the Netherlands messaged us this week to say she makes her boyfriend travel farther to a different supermarket JUST because they stock our beans... We only launched in Albert Heijn early this year. Launching internationally for the first time is nerve wracking - will people like us? Will it land? But we have been genuinely blown away by the reception and the new base of bean fans we are building over there. This week our supply team headed to Amsterdam for a workaway. Time spent together in person is rare + ALWAYS brilliant (in this photo alone, there are over 800 miles between some of them...), so it's safe to say they used the time well. Strategy sessions, team lunches, a VERY important visit to the Tony's Chocolonely factory to acquire souvenirs in bulk. But of course the real highlight - standing in front of our beans on an Albert Heijn shelf!! For a team that works SO hard to source, manage the production, and secure the beans needed to fill every single jar, seeing them on the shelf in another country is so special.

In what world does a song about beans make you emotional? This one apparently. Because Natalie (one of our most talented bean champs), has written not one but now TWO songs for us. TWO. She came along and sang at our Christmas party last year, and it remains one of the GREATEST team highlights we have ever had. We never expected another one.. "Bold Bean, you're second to none" - lyrics about supporting us + showing loyalty no matter the competition. What an epic ode to have and right now especially. We are not crying. You are crying!! 😭 We are not going to pretend we know what it feels like to be famous and have songs written about you lol. But we imagine it feels a little something like this. We are currently workshopping how to get this to number one - open to suggestions. We also need to know - what is the maddest, most obsessed thing a customer has ever done for your brand? PLEASE go and watch it - link in the comments!