💧💰 How much ad dollars a sip of water costs at the World Cup?
Based on these numbers, advertising during hydration breaks in the US alone could generate over $250 million. That makes one sip a player takes on the pitch quite expensive, literally. Let’s break it down.
If we take the $250 million estimate for US hydration-break advertising revenue and divide it by 104 matches, we get roughly $2.4 million per match. Split that across two hydration breaks per match, and it comes to about $1.2 million per break. Divide that again among 22 outfield players, and you arrive at roughly $54,500 per player per break.
Now translate that into drinking water. If we assume each player drinks about 0.3 litres during a break, and that an average sip is around 20 ml, that works out to roughly 15 sips per player per break. So $54,500 per player per break divided by 15 sips comes to roughly $3,600 per sip.
A single sip of water is therefore worth thousands of dollars in advertising inventory, and this is if we take the US only. It’s estimated that the global value of hydration-break advertising could approach as much as $1 billion.
So let’s recalculate.
Starting from the $1 billion global estimate:
🌟 Divide by 104 matches → about $9.6 million per match
🌟 Divide by 2 hydration breaks per match → about $4.8 million per break
🌟 Divide by 22 outfield players → about $218,000 per player per break
🌟 Divide by 15 sips per player → about $14,500 per sip
In other words, depending on whether you look at the US market alone or the global broadcast ecosystem, a single sip of water at the 2026 World Cup may be worth somewhere between $3,600 and $14,500 in advertising inventory.
Based on these numbers, advertising during hydration breaks in the US alone could generate over $250 million. That makes one sip a player takes on the pitch quite expensive, literally. Let’s break it down.
If we take the $250 million estimate for US hydration-break advertising revenue and divide it by 104 matches, we get roughly $2.4 million per match. Split that across two hydration breaks per match, and it comes to about $1.2 million per break. Divide that again among 22 outfield players, and you arrive at roughly $54,500 per player per break.
Now translate that into drinking water. If we assume each player drinks about 0.3 litres during a break, and that an average sip is around 20 ml, that works out to roughly 15 sips per player per break. So $54,500 per player per break divided by 15 sips comes to roughly $3,600 per sip.
A single sip of water is therefore worth thousands of dollars in advertising inventory, and this is if we take the US only. It’s estimated that the global value of hydration-break advertising could approach as much as $1 billion.
So let’s recalculate.
Starting from the $1 billion global estimate:
In other words, depending on whether you look at the US market alone or the global broadcast ecosystem, a single sip of water at the 2026 World Cup may be worth somewhere between $3,600 and $14,500 in advertising inventory.
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📝 Just 1 month left to apply for ABDS as a speaker!
If you’re reading this, you’ve only got one month left to submit your speaker proposal for Ad Blocker Dev Summit 2026. All you need to do is fill out the form below with a general idea of your presentation.
👉 Call for papers
This year, we’re co-hosting the summit with eyeo in Copenhagen on November 3–4. It’s basically the ultimate annual meetup for the unsung heroes of the web: the developers, filter list maintainers, and privacy researchers who keep your browsing experience clean.
Check out this article, it breaks down the event’s vibe, the hot topics on the table, and why a casual chat in this room can end up shaping a product used by millions of people.
If you’re reading this, you’ve only got one month left to submit your speaker proposal for Ad Blocker Dev Summit 2026. All you need to do is fill out the form below with a general idea of your presentation.
👉 Call for papers
This year, we’re co-hosting the summit with eyeo in Copenhagen on November 3–4. It’s basically the ultimate annual meetup for the unsung heroes of the web: the developers, filter list maintainers, and privacy researchers who keep your browsing experience clean.
Check out this article, it breaks down the event’s vibe, the hot topics on the table, and why a casual chat in this room can end up shaping a product used by millions of people.
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Imagine you need to restrict access to websites from a specific region or block servers belonging to a known spam-heavy hosting provider. Typing in thousands of domains manually is madness, and standard blocklists might not even know these new addresses exist yet.
This kind of granular control used to require complex enterprise tools. In the fresh AdGuard DNS v2.23 release, we’ve added advanced filtering by country and ASN (Autonomous System Number). Now, the system can intercept and block threats based on the region or network associated with the IP address in the DNS response.
And that’s far from everything this new version brings. We’ve added a highly requested Top categories blocked section to your statistics, letting you instantly see exactly what type of content is filtered most often — from social media to adult websites. For those managing their network via the command line, we’ve also simplified the CLI workflow, so new devices are now created automatically.
Please note: The new geo-filtering is configured through User rules. You can manually set up conditions to block or allow domains tied to specific countries or networks.
Want to learn more? Check out our blog for all the details!
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AdGuard DNS v2.23: Better visibility, faster setup, finer control
This update brings clearer filtering analytics, easier device connection via AdGuard DNS CLI, and more flexible rule options for advanced DNS traffic management. Let’s dive into the details of AdGuard DNS v2.23!
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AdGuard
⚽ Predict the World Cup winner and win a prize 🏆 The 2026 World Cup is underway. Who will lift the trophy in July? Drop your prediction in the comments — and your pick just might be the right one. 🥇 The first 3 correct guesses win a 4-year AdGuard super…
🏆 ¡Vamos España! Huge congratulations to Spain on winning the World Cup!
The final whistle has blown, and the trophy is officially heading to Spain. Congratulations to the team and all their fans worldwide on this massive victory! They pushed through the entire tournament to cross the finish line and claim the ultimate title.
Now that the World Cup is officially wrapped up, we’ve got some exciting news for our followers:
Tomorrow, we’re finally announcing the winners of our AdGuard product bundle giveaway! And honestly, we’re seriously impressed: turns out we have quite a few actual psychics among our followers who accurately predicted Spain lifting the cup all the way back in early June 🔮
Stay tuned, and we’ll see you tomorrow with the results!
The final whistle has blown, and the trophy is officially heading to Spain. Congratulations to the team and all their fans worldwide on this massive victory! They pushed through the entire tournament to cross the finish line and claim the ultimate title.
Now that the World Cup is officially wrapped up, we’ve got some exciting news for our followers:
Tomorrow, we’re finally announcing the winners of our AdGuard product bundle giveaway! And honestly, we’re seriously impressed: turns out we have quite a few actual psychics among our followers who accurately predicted Spain lifting the cup all the way back in early June 🔮
Stay tuned, and we’ll see you tomorrow with the results!
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🏆 The verdict is in: Announcing our World Cup contest winners!
Spain officially lifted the trophy, and now it’s time to crown our own champions. We combed through all of the comments, double-checked timestamps, and filtered out any edited entries (fair play always!). Now we’re ready to reveal who saw Spain’s victory coming.
🥇 The 4-year AdGuard super bundle (Ad blocker + VPN + DNS + Mail, literally covering you all the way until the 2030 World Cup!) goes to the first three sharp callers:
🌟 Mando
🌟 @hesyaaaaaaa
🌟 @WingedLion1897
🎁 The 1-year bundle of the exact same suite goes to these 5 randomly selected predictors who also placed their bets on Spain:
🌟 @is_mirko
🌟 @shahrezza92
🌟 @ManuGC67
🌟 @sconim
🌟 @JituY13
Congrats to all the winners! Our admins will be sliding into your DMs shortly with details on how to claim your subscriptions, along with your official Football Oracle diploma for extra bragging rights
Huge thanks to everyone who joined in, dropped their predictions, and followed the tournament with us. And if you didn't win this time — don't sweat it, we've got something special coming up for you too 😉
Spain officially lifted the trophy, and now it’s time to crown our own champions. We combed through all of the comments, double-checked timestamps, and filtered out any edited entries (fair play always!). Now we’re ready to reveal who saw Spain’s victory coming.
🥇 The 4-year AdGuard super bundle (Ad blocker + VPN + DNS + Mail, literally covering you all the way until the 2030 World Cup!) goes to the first three sharp callers:
🎁 The 1-year bundle of the exact same suite goes to these 5 randomly selected predictors who also placed their bets on Spain:
Congrats to all the winners! Our admins will be sliding into your DMs shortly with details on how to claim your subscriptions, along with your official Football Oracle diploma for extra bragging rights
Huge thanks to everyone who joined in, dropped their predictions, and followed the tournament with us. And if you didn't win this time — don't sweat it, we've got something special coming up for you too 😉
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🤟 3 days of AdGuard discounts are here!
Usually, sales are tied to big holidays like Black Friday or New Year’s. But why wait for a holiday when we can treat you to great deals and make your internet cleaner right now?
From July 21 to July 23, we’re running a flash sale. It’s the perfect time to level up your privacy and block ads across all your devices for less:
💚 All AdGuard Ad Blocker licenses 40% off
🥷 AdGuard VPN two-year subscription 80% off
☁️ Personal AdGuard DNS subscription 55% off
This promo runs for just three days and wraps up on July 23rd
Usually, sales are tied to big holidays like Black Friday or New Year’s. But why wait for a holiday when we can treat you to great deals and make your internet cleaner right now?
From July 21 to July 23, we’re running a flash sale. It’s the perfect time to level up your privacy and block ads across all your devices for less:
This promo runs for just three days and wraps up on July 23rd
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Buy license | AdGuard
Purchase licenses for AdGuard to enjoy ad-free, safe, and simply the best web surfing experience!
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📺 Your Smart TV is watching you back
You probably have an ad blocker on your computer. Maybe even on your phone. But on your TV? Almost certainly not.
It makes sense: you can’t just install a standard browser extension there, and it feels like your Smart TV is just a big screen for movies and shows. In reality, it’s one of the most curious residents in your home.
Most modern TVs use a technology called ACR — Automatic Content Recognition. The TV periodically takes "snapshots" of whatever is on screen and checks them against a database. That's how the manufacturer knows exactly what you're watching: live channels, streaming services, console games, and even videos played from a USB stick. That data (supposedly "anonymized") is then handed over to advertisers to target you with scary accuracy — including on your other devices.
Technically, you agreed to this during the initial setup, buried somewhere between picking your language and connecting to Wi-Fi.
The good news? You don't need to throw out your TV.
🌟 Set up AdGuard DNS in your TV’s network settings. Requests to ad and tracking domains won't even reach their destination
🌟 Even better — set up DNS on your router. This cleans up your entire home network: the TV, streaming box, gaming console, smart speaker
🌟 If you have Android TV, use the dedicated AdGuard for Android TV app. It blocks ads and acts as a full-fledged firewall for your TV
🌟 Check your TV’s internal settings. Look for toggles like "interactive ads," "content recognition," or "Viewing Information Services" and turn them off manually. Manufacturers just don't make them easy to find
Fifteen minutes in your settings, and your digital home will get noticeably quieter.
You probably have an ad blocker on your computer. Maybe even on your phone. But on your TV? Almost certainly not.
It makes sense: you can’t just install a standard browser extension there, and it feels like your Smart TV is just a big screen for movies and shows. In reality, it’s one of the most curious residents in your home.
Most modern TVs use a technology called ACR — Automatic Content Recognition. The TV periodically takes "snapshots" of whatever is on screen and checks them against a database. That's how the manufacturer knows exactly what you're watching: live channels, streaming services, console games, and even videos played from a USB stick. That data (supposedly "anonymized") is then handed over to advertisers to target you with scary accuracy — including on your other devices.
Technically, you agreed to this during the initial setup, buried somewhere between picking your language and connecting to Wi-Fi.
The good news? You don't need to throw out your TV.
Fifteen minutes in your settings, and your digital home will get noticeably quieter.
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Take back control of your digital life! Block ads, trackers, and malicious websites and keep your data safe from third parties.
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🔍 Why do people stop using VPNs?
Here's a scenario almost everyone knows: you turn on your VPN, open your banking app, and it completely refuses to work. You open a marketplace, and prices are in the wrong currency. You try to access a work portal, and it immediately flags you as a suspicious bot.
What do you do? You turn off the VPN. And then, you completely forget to turn it back on.
That leaves you in the worst-case scenario: you’re paying for a subscription, but you are only actually protected during those rare moments when you remember to switch it back on.
This entire headache is solved by a single feature that not enough people know about: Exclusions.
The concept is simple: you set rules once for traffic that shouldn’t go through the encrypted tunnel. Banking apps, delivery services, and work platforms run directly over your local connection as if the VPN isn’t even there. Meanwhile, the rest of your internet traffic stays fully encrypted.
🥷 The feature comes with two flexible modes:
🌟 General mode: The VPN is ON everywhere by default, except for the specific websites and apps on your exclusion list.
🌟 Selective mode: The VPN ONLY turns on for your chosen sites and apps, while all other traffic runs normally. Perfect if you only need a VPN for a couple of specific services.
You can set exclusions for both websites and apps(with one small caveat: on iOS, it’s limited to websites due to iOS system restrictions) .
Set it up once, and you’ll never have to manually toggle your VPN on and off again!
Here's a scenario almost everyone knows: you turn on your VPN, open your banking app, and it completely refuses to work. You open a marketplace, and prices are in the wrong currency. You try to access a work portal, and it immediately flags you as a suspicious bot.
What do you do? You turn off the VPN. And then, you completely forget to turn it back on.
That leaves you in the worst-case scenario: you’re paying for a subscription, but you are only actually protected during those rare moments when you remember to switch it back on.
This entire headache is solved by a single feature that not enough people know about: Exclusions.
The concept is simple: you set rules once for traffic that shouldn’t go through the encrypted tunnel. Banking apps, delivery services, and work platforms run directly over your local connection as if the VPN isn’t even there. Meanwhile, the rest of your internet traffic stays fully encrypted.
You can set exclusions for both websites and apps
Set it up once, and you’ll never have to manually toggle your VPN on and off again!
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AdGuard VPN for your privacy and security
Promo | AdGuard VPN
Get 80% discount on AdGuard VPN and stay anonymous on the Web
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⚙️ Five AdGuard features people usually discover too late
Today is the last day of the sale. But instead of another dry reminder, here's a quick tour of the features most people find way too late, if ever.
☁️ Scheduled parental control in AdGuard DNS
In AdGuard DNS, you can do more than block categories (like social media, gaming, or adult content), you can set hours. YouTube until 10 PM on weekdays, no limits at weekends, for example. You can configure this for specific devices on your home network, including the tablet your child uses while you're confident they're asleep
💚 The Annoyances filter in AdGuard Ad Blocker
While standard filters remove ads, the Annoyances filter wipes out everything else that ruins web browsing: cookie banners, "subscribe to our newsletter" pop-ups, "install our app" nags, and social widgets that quietly collect data
💚 Custom rules in AdGuard Browser Extension
Sometimes the most annoying thing on a page isn't an ad, it's a massive header taking up half your screen, a floating live-chat widget, or an endless "Read next" section. Manual element blocking lets you point your cursor at any clutter on a page and hide it forever
It takes just a couple of clicks: open the AdGuard menu, select "Block ads manually," highlight the offending element, and confirm. The extension automatically creates a custom cosmetic rule for that site. If you ever accidentally hide something important, you can easily edit or delete the rule in your settings under "User rules"
💚 Phishing protection in AdGuard Ad Blocker
AdGuard checks addresses against a database of fraudulent and malicious domains and warns you before you type a password or card number. An ad blocker isn't only about comfort
📬 AdGuard Temp Mail
A separate free service: a disposable email address, no signup. Useful when a "free guide" demands your real inbox
Today is the last day of the sale. But instead of another dry reminder, here's a quick tour of the features most people find way too late, if ever.
In AdGuard DNS, you can do more than block categories (like social media, gaming, or adult content), you can set hours. YouTube until 10 PM on weekdays, no limits at weekends, for example. You can configure this for specific devices on your home network, including the tablet your child uses while you're confident they're asleep
While standard filters remove ads, the Annoyances filter wipes out everything else that ruins web browsing: cookie banners, "subscribe to our newsletter" pop-ups, "install our app" nags, and social widgets that quietly collect data
Sometimes the most annoying thing on a page isn't an ad, it's a massive header taking up half your screen, a floating live-chat widget, or an endless "Read next" section. Manual element blocking lets you point your cursor at any clutter on a page and hide it forever
It takes just a couple of clicks: open the AdGuard menu, select "Block ads manually," highlight the offending element, and confirm. The extension automatically creates a custom cosmetic rule for that site. If you ever accidentally hide something important, you can easily edit or delete the rule in your settings under "User rules"
AdGuard checks addresses against a database of fraudulent and malicious domains and warns you before you type a password or card number. An ad blocker isn't only about comfort
A separate free service: a disposable email address, no signup. Useful when a "free guide" demands your real inbox
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🤟 3 days of AdGuard discounts are here!
Usually, sales are tied to big holidays like Black Friday or New Year’s. But why wait for a holiday when we can treat you to great deals and make your internet cleaner right now?
From July 21 to July 23, we’re running…
Usually, sales are tied to big holidays like Black Friday or New Year’s. But why wait for a holiday when we can treat you to great deals and make your internet cleaner right now?
From July 21 to July 23, we’re running…
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Making a great product even faster and more resource-efficient is always our top priority. When you’re on mobile data, every second and every megabyte counts — which is why AdGuard for Android v4.13 focuses heavily on deep optimizations for both filtering and privacy.
Here is why this release is a big deal:
We’ve introduced differential filter updates. Instead of downloading entire filter lists from scratch, the app now fetches only tiny patches containing the latest changes. Filters update instantly in the background, saving you a ton of mobile data.
Revoked SSL certificate checks now happen directly on your device rather than being routed through third-party servers. This means pages load faster, and no third party can see which websites you’re visiting.
We’ve completely rewritten our integration protocol. The Ad Blocker and VPN now work together even more reliably without any extra tweaking on your end. The best part? Third-party apps won’t be able to track your activity.
We’ve added support for post-quantum cryptography in DNS filtering to protect against future security threats, and expanded our certificate installation guides for Oppo (ColorOS) devices.
Want to dive into all the technical details? Head over to our blog to read the full breakdown!
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AdGuard Blog
AdGuard for Android v4.13: Faster filter updates and safer browsing
This version introduces differential filter updates, CRLite support, secured integration with AdGuard VPN, and expanded instructions for installing HTTPS certificates
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📱 5 minutes, and your phone knows less about you
You don't need to be paranoid to tighten your privacy game. Run down the list — each step takes under a minute:
🌟 Permissions
Settings → Apps. How many have access to location, mic, contacts set to "Always"? Switch it to "While using this app" or disable altogether. A flashlight app doesn't need to access your contacts
🌟 Advertising ID
Go to settings and find "Reset advertising ID" (Android) or turn off tracking (iOS). It wipes your ad profile
🌟 Location History
Google account → turn off and clear. Maps works fine without a permanent log of your movements
🌟 Passwords
Check for reused ones. A single leaked password shouldn't unlock ten services
🌟 DNS
Set a private DNS — ads and trackers get cut at the network level, across every app at once
Save this post and work through it over a coffee. Much easier than dealing with the fallout of a leak.
You don't need to be paranoid to tighten your privacy game. Run down the list — each step takes under a minute:
Settings → Apps. How many have access to location, mic, contacts set to "Always"? Switch it to "While using this app" or disable altogether. A flashlight app doesn't need to access your contacts
Go to settings and find "Reset advertising ID" (Android) or turn off tracking (iOS). It wipes your ad profile
Google account → turn off and clear. Maps works fine without a permanent log of your movements
Check for reused ones. A single leaked password shouldn't unlock ten services
Set a private DNS — ads and trackers get cut at the network level, across every app at once
Save this post and work through it over a coffee. Much easier than dealing with the fallout of a leak.
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We’ve just released the third release candidate for version 8. The official launch is getting very close, but before we roll it out to everyone, we want to make sure every detail works as expected.
If you’re currently using version 7, now is a great time to switch to the beta channel and try out the new interface, faster startup times, and upgraded filtering system early. You can enable the beta right in the app: open Settings ➔ General ➔ Update channel and select "Beta"
Download the RC
➡️ https://adguard.com/beta.html?platform=windows
Give it a try and let us know what you think! You can submit bug reports and feedback directly through the in-app "Support" section or on our GitHub page.
Help us make version 8.0 our best release yet! 🙌
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AdGuard beta testing
How to become a beta tester
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🥽 Get your headsets ready: AdGuard VPN is now on Meta Quest!
Diving into virtual reality should be secure as well as immersive. Earlier this year, we launched our browser extension for Meta Quest, but browser-only protection was just the beginning.
Today, AdGuard VPN is officially a standalone app in the Meta Horizon Store, bringing system-wide privacy and security to Horizon OS!
We’re thrilled to be among the very first VPN services to launch a full-fledged app on the platform.
What does this mean for your VR experience?
🥷 System-wide protection: game, stream, and explore virtual environments with all app traffic fully encrypted
🥷 Total privacy: mask your IP address and keep your personal data private across all VR experiences
🥷 Full control: pick your location and set up App exclusions just as easily as on your phone
How to get started:
1. Open the Meta Horizon Store on your headset and search for AdGuard VPN
2. Hit "Download" and launch it from your App Library
3. Pick a location, connect, and jump right back into VR with peace of mind! 🚀
Diving into virtual reality should be secure as well as immersive. Earlier this year, we launched our browser extension for Meta Quest, but browser-only protection was just the beginning.
Today, AdGuard VPN is officially a standalone app in the Meta Horizon Store, bringing system-wide privacy and security to Horizon OS!
We’re thrilled to be among the very first VPN services to launch a full-fledged app on the platform.
What does this mean for your VR experience?
How to get started:
1. Open the Meta Horizon Store on your headset and search for AdGuard VPN
2. Hit "Download" and launch it from your App Library
3. Pick a location, connect, and jump right back into VR with peace of mind! 🚀
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AdGuard VPN Blog
Strap in and get your headsets ready: AdGuard VPN is now on Meta Quest
AdGuard VPN can now be installed on Meta Quest headsets directly from the Meta Horizon Store! Protect your connection effortlessly and browse confidently in VR on any Horizon OS headset.
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💻 A startup is paying developers to watch ads while using AI. What’s the catch?
Anyone working with AI coding assistants like Claude Code or Codex knows those painful pauses: the model is "thinking" over a complex task, and you're stuck staring at the screen. Sometimes it’s a few seconds; other times, it’s 10 to 15 minutes or even more.
A startup called Kickbacks.ai wants to monetize that downtime. The service serves ads directly inside your IDE (like VS Code) while the AI generates code, sharing a cut of the ad revenue with you. At first glance, it sounds like a win-win: you’re staring at a loading bar anyway, so why not make a few extra bucks?
But if you look past the pitch, this "fair economy" quickly reveals itself as a raw deal.
Even in its "privacy-friendly" default mode, the extension collects device, location, and behavioral data, more than enough to build a distinct digital fingerprint. If you opt into the "boosted" mode for higher payouts, the algorithms start analyzing your AI prompts. If proprietary code, API keys, or trade secrets end up in those prompts, you (and you alone) will be on the hook for breaking your company's NDA.
The payout isn't nearly as sweet as advertised either. That promised "50% share" turns out to be "up to 50% of net profit" after deducting undisclosed company expenses hidden deep in the terms of service. To top it off, the startup caps its own legal liability at a meager $100 if anything goes wrong.
Ad networks are constantly hunting for new real estate — from smart TVs and sports streams to your literal workspace. But risking your professional reputation, NDA, and confidential data for some pocket change is definitely a terrible trade.
Anyone working with AI coding assistants like Claude Code or Codex knows those painful pauses: the model is "thinking" over a complex task, and you're stuck staring at the screen. Sometimes it’s a few seconds; other times, it’s 10 to 15 minutes or even more.
A startup called Kickbacks.ai wants to monetize that downtime. The service serves ads directly inside your IDE (like VS Code) while the AI generates code, sharing a cut of the ad revenue with you. At first glance, it sounds like a win-win: you’re staring at a loading bar anyway, so why not make a few extra bucks?
But if you look past the pitch, this "fair economy" quickly reveals itself as a raw deal.
Even in its "privacy-friendly" default mode, the extension collects device, location, and behavioral data, more than enough to build a distinct digital fingerprint. If you opt into the "boosted" mode for higher payouts, the algorithms start analyzing your AI prompts. If proprietary code, API keys, or trade secrets end up in those prompts, you (and you alone) will be on the hook for breaking your company's NDA.
The payout isn't nearly as sweet as advertised either. That promised "50% share" turns out to be "up to 50% of net profit" after deducting undisclosed company expenses hidden deep in the terms of service. To top it off, the startup caps its own legal liability at a meager $100 if anything goes wrong.
Ad networks are constantly hunting for new real estate — from smart TVs and sports streams to your literal workspace. But risking your professional reputation, NDA, and confidential data for some pocket change is definitely a terrible trade.
AdGuard Blog
This startup pays developers for watching ads when using AI. What’s the catch?
Kickbacks.ai promises developers a share of ad revenue while their coding assistants work. But the fine print reveals a far less generous bargain— one that may put their privacy, accounts, and even jobs at risk.
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“VPNs, assemble!" (We Googled it and confirmed it's the legendary superhero battle cry, so we thought it would be super cool to drop it into our post about the latest VPN updates).
In these releases, we’ve packed in handy new features, squashed annoying bugs, and tackled crucial security upgrades:
⚠️ To keep Integration mode and SOCKS5 running smoothly, please make sure to update AdGuard Ad Blocker to v4.13 and AdGuard VPN to v2.16.2.
Want to know more? Head over to our blog for the full technical breakdown!
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AdGuard VPN Blog
AdGuard VPN for Android v2.16.2: Security level up and App exclusions for Android TV app
This release is all about tighter security: Integration mode with AdGuard Ad Blocker now uses authentication, and the local SOCKS5 proxy is password-protected. On top of that, we’ve added App exclusions to AdGuard VPN for Android TV.
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AdGuard Mini is designed to run quietly in the background. But when ad blocking suddenly stops working after a macOS update or data migration to a new Mac, tracking down the issue can be tricky. In the latest version of AdGuard Mini, we decided to take the hassle out of it — now the app diagnoses problems on the fly, explains what's wrong, and shows you how to get everything back on track.
What’s new in this release:
⚠️ Clear guidance and alerts
Critical (orange): Highlights major issues, like disabled Safari extensions, missing background permissions, or exceeding rule limits
Standard (gray): Reminds you about less urgent matters, like outdated filters or disabled annoyances blocking
🔍 Improved diagnostics for complex cases
If you run into a specific bug, like high CPU usage or an issue after restoring from a backup, the app will compile clear, detailed diagnostic info for our support team. This helps resolve the problem as quickly as possible
Read more about the new version on our blog!
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AdGuard Blog
AdGuard Mini for Mac v2.3: New setup checks and better diagnostics
We’ve added setup checks and new alert. When filtering stops working as expected, the app now shows what went wrong and suggests how to fix it.
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🔗 Copy any link from social media and look at the tail: ?utm_source=…&fbclid=…
That's not a technical necessity, those are tags. They tell the site where you came from, and some (like fbclid) can tie your click to your social profile. And when you forward that link to a friend, you send your tags along with it.
💚 AdGuard's Tracking protection (formerly Stealth Mode) strips these tails automatically: the page opens as usual, and your data remains private.
A small thing that quietly protects your privacy every day. See for yourself: copy a link before and after, the difference is obvious.
That's not a technical necessity, those are tags. They tell the site where you came from, and some (like fbclid) can tie your click to your social profile. And when you forward that link to a friend, you send your tags along with it.
A small thing that quietly protects your privacy every day. See for yourself: copy a link before and after, the difference is obvious.
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As the saying goes, better to ship a hotfix than regret it forever!
We recently released AdGuard for Android v4.13, and now we’re dropping a quick hotfix to squash a couple of bugs that popped up right after the launch.
⚡️ A crucial note for anyone using Integration mode:
To keep AdGuard Ad Blocker and AdGuard VPN running seamlessly together, make sure to update both apps to their latest versions. This is critical for proper synchronization.
Update directly in the app or download the latest version from our website.
We recently released AdGuard for Android v4.13, and now we’re dropping a quick hotfix to squash a couple of bugs that popped up right after the launch.
⚡️ A crucial note for anyone using Integration mode:
To keep AdGuard Ad Blocker and AdGuard VPN running seamlessly together, make sure to update both apps to their latest versions. This is critical for proper synchronization.
Update directly in the app or download the latest version from our website.
Adguard
Versions history | AdGuard
Download and learn about AdGuard versions — latest version, release date, version history, patches, features, etc.
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