Disclaimer: Policy summaries and Key Considerations are overviews only; always refer to the full policy for compliance. The full policy takes precedence in case of conflict.
We don't allow deceptive or harmful promotion practices, including misleading ads and forced installs. You are responsible for the actions of your ad networks and affiliates. You must ensure all app promotion is transparent and fully compliant with all Google Play policies. Please review the full policy to ensure compliance.
We don’t allow apps that directly or indirectly engage in, or benefit from promotion practices (such as ads) that are deceptive or harmful to users or the developer ecosystem. Promotion practices are deceptive or harmful if their behavior or content violate our Developer Program Policies.
Examples of common violations
- Using deceptive ads on websites, apps, or other properties, including notifications that are similar to system notifications and alerts.
- Using sexually explicit ads to direct users to your app’s Google Play listing for download.
- Promotion or installation tactics that redirect users to Google Play or download apps without informed user action.
- Unsolicited promotion via SMS services.
- Text or image in the app title, icon, or developer name that indicate store performance or ranking, price or promotional information, or that suggests relations to existing Google Play programs.
It is your responsibility to ensure that any ad networks, affiliates, or ads associated with your app comply with these policies.
| Do | Don't |
| Ensure all ads and promotional content are honest and clearly labeled. | Don't use promotion tactics that force a user to download your app. |
| Vet your ad networks and affiliates to ensure they comply with policies. | Don't use misleading text or imagery in your ad to elicit downloading your app. |
| Use only transparent promotion methods that require informed user action. |
Help us improve this policy article by taking a 2-minute survey.