Shopify's enterprise certification for security, performance, and scale. One Rivo hasn't earned.
More Plus brands run loyalty on Smile than on any other platform.
Shopify's highest-rated loyalty platform at scale.
Points, tiers, and rewards built into the customer account. From a team 100% focused on loyalty.
What merchants who switch from Rivo tell us
Meaningless attribution. Rivo counts every repeat sale as loyalty revenue — whether loyalty influenced it or not.
Built for Shopify. Until it wasn't. Rapid releases cause quality drops. Smile has held the badge without interruption.
New features. New problems. Merchants consistently report bugs and broken functionality after Rivo's release cycles.
Comparison
Compare on the things that matter at scale.
Shopify App Store
Rating
Number of reviews
Shopify Integration
2026 Build Award winner
Certified Shopify Technology Partner
Built for Shopify certified
Lost multiple times
Loyalty Hub in customer accounts
Analytics & Reporting
Pre-built loyalty reports
30+
Limited
Industry-leading loyalty benchmarks
Data warehouse sync
Enterprise Scale
Enterprise security audit (Shopify-verified)
Testimonials
Trusted by 4,200+ Shopify Plus brands. Here's what they say.
4.9
4200+ reviews
Blue Banana Brand
Apparel & Accessories · Mid-market
"We are migrating from another platform and so far we're delighted with the change… the assistance and overall features of Smile make the change totally worthy."
Day Designer
Stationery & Office · Small Business
"Packed with incredible features and customization… We've utilized this app in our shop for a little over a year, and have seen positive ROI!"
Dr. Bailey Skin Care
Health & Beauty · Small Business
"The tools are intuitive, reliable, and easy to customize… the platform integrates smoothly with existing systems, which saves a lot of time and effort."
Arcadia Publishing
Books & Publishing · Mid-market
"An excellent, cost-effective, and easy to use loyalty solution that instantly improves CLV and ROI."
Country Life Natural Foods
Food & Beverage · Mid-market
"We switched because of rampant code leaks and saw immediate savings due to fewer discounts."
Notti Pet Food
Pet Supplies · Small Business
"Very good and functional app if you want a loyalty program. Easy to use and setup, 0 problem ever since we started with them."
Confetti Boutique
Apparel & Accessories · Small Business
"Works well between my online store and Shopify POS in store. Makes the process seamless and easy for customers to use."
DG Pilot Aviation Collectibles
Hobbies & Collectibles · Small Business
"Updates have improved Shopify integration to the point that formerly-needed manual point award adjustments are no longer necessary. Shopify Flow integration is available."
READY WHEN YOU ARE
White-glove migration support on Plus and Enterprise.